CHANNEL PARTNERSHIPS
HPCwire | May 29, 2023
Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions.
“We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.”
With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market.
“We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.”
Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners.
About Altair
Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.
About Redington Limited
Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.
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MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
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CHANNEL PARTNERSHIPS
Business Wire | May 23, 2023
ForgeRock® (NYSE: FORG), a global digital identity leader, today announced the launch of a new partner program that now provides a comprehensive set of benefits that will drive growth and help ForgeRock partners deliver remarkable customer experiences. To lead the new program, ForgeRock has hired Chris Westfall as Vice President of Global Partner Strategy, Programs and Operations, who brings expertise from over 20 years of partner ecosystem leadership across the software industry.
The Identity and Access Management (IAM) market continues to experience significant growth with a Total Available Market (TAM) of $71 billion and is foundational to the growth of enterprises in an era of digital transformation and a widening cyber threat landscape. Enterprises are moving away from homegrown and legacy identity solutions, creating huge opportunities for ForgeRock and its partners. ForgeRock offers enterprise-grade solutions in one platform and serves all identities, including workforce, consumer, things and devices.
The new and enhanced ForgeRock Partner Program meets the needs of the company’s growing partner ecosystem, with a special focus on system integrators. The program will allow ForgeRock’s partners to evolve and expand their identity capabilities into areas like governance and passwordless for both CIAM and workforce use cases.
“We’re investing in our partner ecosystem more than ever with the expansion of our new partner program to offer shared resources and playbooks, and help ensure our joint customers achieve their digital transformation goals successfully,” said Fran Rosch, CEO of ForgeRock. “Powerful identity solutions are at the heart of every successful digital transformation, and we’re excited to deepen our partner relationships to deliver innovative identity solutions that support our mutual customers.”
The ForgeRock Partner Program launches this quarter and will create more opportunities to win and accelerate growth. Partners will have access to demo environments, roadmap previews, sales enablement resources, RFP support, and marketing campaigns that help partners find new business opportunities in all regions around the world. Partners will also have access to generous sales incentives and funding for marketing, training and professional services support. ForgeRock will also give partners access to technical skills courses, certification programs, knowledge bases, and ForgeRock’s customer support experts to help them effectively support their customers.
“We’ve achieved a lot of great things with our partners to date, and we’re excited to scale the program to greater heights by delivering even better results and increasing our investments,” said Chris Westfall, Vice President of Global Partner Strategy, Programs and Operations at ForgeRock. “The shared commitment we have with our partners is to deliver remarkable growth and successful customer experiences, and this new program is purpose-built to support those goals.”
Chris Westfall joins ForgeRock from Paylocity where he served as Vice President, Head of Channels and Alliances, and led the development and execution of channel and alliance partner strategies. Chris is an industry veteran with experience in helping software companies grow in new and target markets globally, driving significant growth and business transformation, and leveraging strategic partnerships across channels, OEM, referrals, and marketplaces.
More information about becoming a ForgeRock partner can be found here.
About ForgeRock
ForgeRock® (NYSE: FORG) is a global digital identity leader helping people simply and safely access the connected world. The ForgeRock Identity Platform delivers enterprise-grade identity solutions at scale for customers, employees, and connected devices. More than 1,300 organizations depend on ForgeRock’s comprehensive platform to manage and secure identities with identity orchestration, dynamic access controls, governance, and APIs in any cloud or hybrid environment. For more information, visit www.forgerock.com or follow ForgeRock on social media: Facebook ForgeRock | Twitter @ForgeRock | LinkedIn ForgeRock.
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