Outfront Launches ON Smart Media, Mobile Network

| November 5, 2015

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Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile devices, the out-of-home media company announced this week.
The new platform, called Outfront ON Smart Media, combines cloud distribution with addressable displays and Outfront’s programmatic distribution network.

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Nano Interactive drives business growth through using fully transparent intent data to find customers at scale across all media platforms. We are Europe’s leading provider for Search Intent Targeting. Our proprietary technology enables advertisers to deliver their display, mobile and video branding and direct response campaigns triggered by the specific search behaviour of indivdual users.

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