Optimizing Audience Buying on Facebook and Instagram

| June 15, 2017

article image
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. However, in practice, it isn’t immediately obvious what the most optimal way is of achieving these benefits and how significant they will be for any given campaign. Over the past few years, Facebook’s evolution into a family of apps and services has given advertisers new ways of extending their campaigns to platforms such as Instagram and the Audience Network. While some advertisers and agencies have been experimenting with manual allocation of budgets, Facebook fully launched placement optimization in late 2015 as a way of providing advertisers with an easier way of optimizing campaign delivery across Facebook, Instagram and the Audience Network.

Spotlight

ad+one

Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Paid and Earned Social Media and Big Data/Analytics

OTHER ARTICLES

Our Go-To Social Media Video Marketing Cheat Sheet

Article | July 10, 2020

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination, better tell your story, share your message, and captivate users across various platforms in comparison to static images—if executed well.

Read More

How Marketers Use Social Media Trends Effectively?

Article | February 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wants followers and something pays off in their social media lives, right? That is why they are here. Now, we get to know how marketers use social media trends effectively. The most important and basic thing about social media is the more connection you have, the more powerful the game is. If you are a blogger or owner of the brand, and you don’t have anything to post on your social media. Why would people follow you and stays on your profile? The time is about to make more and more new connections. You need to figure out the two main things, your audience and what they like. What are they finding? Connect with your audience and find what they want.

Read More

How Artificial Intelligence Will Change Marketing in 2020

Article | April 8, 2020

Artificial intelligence marketing is looking to change the game of leveraging customer data, with newfound concepts of machine learning to anticipate the next move to enhance a customer’s journey. Read on to find out more. The last few years that went by a bear a fine witness to the rise of innovation in marketing. With newer tools and trends popping up every minute, and a majority of them actually living up to the hype, marketing teams can dream about bringing the sun and the moon closer.

Read More

5 Ways to Adopt an Agile Mindset in Uncertain Times

Article | June 10, 2020

For website owners, no two days are alike. You spend much of your time sitting in back-to-back meetings answering emails and Slack messages when you can while trying to stay on top of your endless list of responsibilities. Somewhere in there, you build relationships with your team members, keep your organization’s strategic vision on track, and watch industry trends to keep your company competitive. There’s now an additional challenge: juggling all those tasks while working remotely, possibly home-schooling your children, and sitting a few feet away from your significant other.

Read More

Spotlight

ad+one

Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Paid and Earned Social Media and Big Data/Analytics

Events