One-to-One Marketing and the Elusive Digital Experience Platform

| April 27, 2018

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Modern marketing and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized. A big, generalized message might be memorable to many, but you risk leaving your actual customer feeling anonymous and uninspired.

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RAPP

RAPP is made up of a diverse family of innovators, integrators and implementers — specialists in high-precision Core Dialog™: those critical, enduring and high-value relationships that link people and brands through the power of logic and magic across the fast-changing digital landscape.

OTHER ARTICLES

CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

Article | February 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done successfully, it delivers the highest possible extent of personalization, relevance, consistency, timeliness, and convenience. This is because; content experience focuses on the holistic approach.

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The Best Marketing Automation Tools in 2020

Article | March 3, 2020

Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is here to help you decide on the perfect marketing automation tool for you.

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COVID-19 Is Changing Behavior on Social Media for Both Brands and Users

Article | April 3, 2020

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’s shifted the balance of the marketplace. On the positive side, data from parts of Asia, where the virus has diminished, show a rebound in advertising as workplaces have begun to re-open.

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5 Ways to Adopt an Agile Mindset in Uncertain Times

Article | June 10, 2020

For website owners, no two days are alike. You spend much of your time sitting in back-to-back meetings answering emails and Slack messages when you can while trying to stay on top of your endless list of responsibilities. Somewhere in there, you build relationships with your team members, keep your organization’s strategic vision on track, and watch industry trends to keep your company competitive. There’s now an additional challenge: juggling all those tasks while working remotely, possibly home-schooling your children, and sitting a few feet away from your significant other.

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Spotlight

RAPP

RAPP is made up of a diverse family of innovators, integrators and implementers — specialists in high-precision Core Dialog™: those critical, enduring and high-value relationships that link people and brands through the power of logic and magic across the fast-changing digital landscape.

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