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Direct Online Marketing

Direct Online Marketing™ is a full service search engine marketing (SEM) firm offering paid search marketing (pay per click, PPC), search engine optimization (SEO), social media advertising, and retargeting. Our clients come from a range of verticals, including industrial, financial, sports, legal, political, trucking, health care, and retail.

OTHER ARTICLES

Google URL Builder: How to Track Campaigns in Analytics

Article | August 10, 2020

You’re ready to start a marketing campaign; a newsletter, social or some paid campaign. Your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. So, how do you tell which marketing campaigns were successful? Easy. Use the Google Analytics URL builder to track your campaigns.

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Technology industry search marketing analysis 2020

Article | July 8, 2020

At Stickyeyes, we’ve invested heavily to build the tools we need to help our clients be the best in the business. Our enterprise-level tech suite means we have a wealth of data at our fingertips so we make the right decisions for the long-term, often starting with a thorough understanding of any market landscape. Our latest report draws on this tech suite to analyse 50 of the best and well-known technology brands online including Oracle, Cisco, Intel, RS Components, Texas Instruments and Farnell, as well as those with an interesting search story to tell.

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Strong Use Cases Emerging For AI-Powered Marketing Applications

Article | March 11, 2020

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack including marketing automation, customer relationship management systems and content management platforms incorporate AI to some degree already, and it is becoming more pervasive. AI is already being applied by many B2B marketers with substantial success. According to the most recent Gartner Marketing Technology Survey, marketing leaders rated AI as their first choice of emerging technologies that will have the greatest positive impact on marketing over the next five years. The growing use of automated chatbots, text and other tailored marketing messages all require a strong AI foundation to provide a more human-like interaction, the report noted.

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Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

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Spotlight

Direct Online Marketing

Direct Online Marketing™ is a full service search engine marketing (SEM) firm offering paid search marketing (pay per click, PPC), search engine optimization (SEO), social media advertising, and retargeting. Our clients come from a range of verticals, including industrial, financial, sports, legal, political, trucking, health care, and retail.

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