Native Ads vs. Display Ads-Which is Better in 2021?

SAGAR SRIVASTAV | July 19, 2021 | 191 views

Native Ads vs. Display Ads
What are the significant differences between native ads and display ads,and how do different businesses utilize each type? Get all the answers in a detailed, concise, and systematic manner.

Businesses have various options to advertise their product or service that helps to attract the audience’s attention and boost engagement. Two of the most preferred, prominent, and globally adapted methods are native ads and display ads.

But, the time has changed, and the popularity of native marketing has increased compared to display advertising. So, let’s discover the key differences between both and find out why marketers have shifted towards native ads.


Native Advertisements

Native ads are designed to look, appear, and function as the original content of the website. Native ads amalgamate with the website content without confusing the viewers from the original content and increase the possibilities of getting a click. Sponsored content and promoted content are excellent examples of native ads.

Native advertising is less intrusive than traditional ads that help inproducinga high click-through rate (CTR) and increase conversions. It provides an excellent opportunity for innovative exposure, which users enjoy without any complexities. Native ads boost your marketing strategy and gain consumer trustquickly.

Types of Native Advertisements

Here is the most prevalent native ads type that marketers utilize to achieve native advertising objectives.
  • In-Feed Units
  • Paid Search Ads
  • Recommendation Widgets
  • Custom Ads
  • Promoted Lists
  • In-Ad with Native Element Units

Survey about Native Advertisements

  • According to a study, website visitors looked at native ads 53% more frequently than display ads.
  • 25% of visitors remember seeing native ads whereas, for display ads, it is 20%.
  • Native ads register a 9% higher lift for brand affinity and an 18% lift for purchase intent than display ads.
  • Native ads receive 53% more views than traditional display ads.
  • Two out of three Generation X and Z consumers trust branded content more than traditional advertising.
  • US native ad spend expected to increase by 21% in 2021 to a value of $57 billion.
  • The native advertising sector is predicted to grow to $400 billion by 2025.
  • Native advertising is the second-best top-performing channel for video campaigns, according to US publishers.
  • Native ads recommendations are 27% more trusted than social ads.
  • Native ads create an 18% increase in purchase intent.


Display Advertisements

Display advertising is a strategy of attracting a website's audience, social media platforms to make a particular move. These are often comprised of text-based, picture, or video ads that motivate the user to click a landing page and take action. These ads usually appear in different shapes and sizes that can be presented inseveral formats. It shows that it helps in selecting the style and formats of the ad. In addition, its visually alluring quality makes it unique and assists in building brand awareness.

With the help of the Google Display Network, you can access numerous sites and target the right audience by adding ads on appropriate websites. You can track clicks and conversion through Google Ads or Google Analytics for more granular performance. It also allows for remarketing opportunities and helps in familiarizing your target audience with your brand.  Display advertising is relatively cost-effective comparatively other advertising channels such as radio, television, etc.


Types of Display Advertisements

There are various kinds of displays ads that helpcapture the target audience's attention, and drive conversions. Let’s take a look at some common kinds of display ads.

• Discovery Ads
• Social Ads
• Retargeting Display Ads
• Responsive Display Ads
• Traditional Display Ads


Survey about Display Advertisements

• 33% of internet users find display ads completely intolerable.
• The average click-through rate for the Google Ad Display Network is 0.46%.
• Responsive display ads are used more than images.
• 43% of PPC marketers say display ads are their least effective channel – yet 84% of marketers are still investing in display ads.
• The most popular display ads are “banners and others,” which includes native ads and social media ads.
• This 2019, 83.6% of U.S. digital display ad dollars will transact programmatically.
• Internet display advertising will be 21.3% of the total global ad spends by the end of 2021.
• Total display ad spend expected to hit 177.6 billion globally.
• The global Programmatic Display Advertising market size is projected to reach USD million by 2027, from USD million in 2020, at a CAGR of % during 2021-2027.

It has become the subject of debate which advertising is superior and beneficial. Both advertising strategies are practical, and result-driven dependingon marketing objectives and how you utilize them. You can go with native advertising if you want to execute a creative and resourceful campaign for your business.Native adswill perform better if you know your target audience can easily be found on different sites, and the same native ads would reach them all. In addition, if you involve native ads in your marketing strategy, it enhances loyalty to your brand and convinces people to share the content with their friends and colleagues.

On the other hand, display ads can be productive, and profitable if you want to experiment and optimize for better performance in the future.Furthermore, display ads are undoubtedly powerful if your campaign goal is retargeting. You can benefit from ad networks which make the phenomenon of placing ads on various sites faster and easier.You can also reach several market segments that don’t go to the same online destination by implementing a display advertising strategy.

Unquestionably, you can implement both strategies. However, it depends on the business to choose which marketing strategy is best for your campaign and give maximum results to reach your objectives. Just make sure you are aware of the benefits and drawbacks of both advertising strategies before selecting.

Frequently Asked Questions

Are native ads better?

The effectiveness of native ads depends upon your business objective. However, it does wonders for marketers in lead generation and hasa click-through rate (CTR) which is eight times higher than for display ads.


What are the top three features of native ads?

Native ads help avoid banner blindness, meet the audience's requirements, and keepthe transparency of the ads maintained.


Are display ads effective for B2B business?

Of course, with the proper implementation of display ads,B2B businesses can boost their leads and experience profits.It also allows the marketer to stamp the market with its creative alternatives like interactive displays, videos, etc.

Spotlight

Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc.

OTHER ARTICLES
CHANNEL PARTNERSHIPS

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 5, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | August 16, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | July 29, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc.

Related News

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

June 08, 2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite the new context, the governing legal standard remains fact based and quite familiar.

Read More

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

June 08, 2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite the new context, the governing legal standard remains fact based and quite familiar.

Read More

Events