Moving Toward a Digital, Customer-Centric Marketing Strategy

| November 25, 2013

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Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the changing attitudes of the marketing industry itself, and the evolution of roles and activities required within marketing organizations to survive and thrive in an increasingly consumer-led, global marketplace. Between the 1960s and the 1990s, consumerism underwent its metamorphosis in the increasingly red-hot glare of the media. Unsurprisingly, marketing, in leading the charge, enthusiastically exploited the emerging technological opportunities. As Mad Men portrays, advertising and product marketing became a metaphor for the fast-moving and “sexy” consumer world of opportunity and creativity. Indeed, many of the marketing icons of those times survive today and are reused extensively to inform “retro” fashion and style.

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Spotlight

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Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month.

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