Movers and shakers: Havas Media Group, iProspect, Gumtree.com, Weetabix and more

| August 5, 2016

article image
Weetabix Food Company has appointed Stuart White as head of brand for Alpen in a move designed to strengthen engagement and grow its market share with millennials. For the past 10 years White has been working at L’Oréal and Omega Pharma. He has now been tasked with growing the value of Alpen, as Weetabix tries to expand its breakfast on-the-go offering.

Spotlight

TIMES OOH

Established in 2005, we have emerged as the undisputed leader in the Indian outdoor Advertising industry. Our success stems from the ability to provide a national network of comprehensive and customised OOH solutions to advertisers, giving them the flexibility to target mass as well as niche segments.

OTHER ARTICLES

Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

Read More

Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

Article | August 12, 2020

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. They bring brochures, swag, and helpful representatives in an attempt to capture attention, but they often find that to be a hit-or-miss approach. It can be effective, but it can just as easily result in getting lost in a sea of competition. However, there is a way for B2B marketers to stand out—even on a crowded conference floor.

Read More

THE ULTIMATE B2B SALES AND MARKETING GUIDE FOR SELLING IN A PANDEMIC

Article | July 21, 2020

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. Everyone is hypersensitive to overt sales messages, so every single interaction matters. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. everything that ABM stands for).

Read More

Mastering GMB Attributes for Financial Services Brands

Article | August 11, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer.

Read More

Spotlight

TIMES OOH

Established in 2005, we have emerged as the undisputed leader in the Indian outdoor Advertising industry. Our success stems from the ability to provide a national network of comprehensive and customised OOH solutions to advertisers, giving them the flexibility to target mass as well as niche segments.

Events