Modern CPG Shopper Infographic

| April 18, 2018

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Are digital devices, savings apps, meal kits, coupons, etc. changing how shoppers plan, shop and save on your products? See infographic for highlights of the 2K18 Valassis Coupon Intelligence Report.

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Visible Measures

Visible Measures is the leader in social video measurement and activation. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.

OTHER ARTICLES

Is Email Marketing Still Relevant in 2020

Article | February 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite that, most marketers are still using it and getting the most ROI from this tool. One of the reasons is that most customers want a brand to provide them with information through email. Furthermore, consumers said that their purchase decisions are determined by marketing emails they received. Then, 49% of users are saying that they want to receive promos through email from their favorite brands.

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I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw

Article | July 10, 2020

There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data.After reading more into Google’s Core Web Vitals, seeing chatter from the SEO industry on LinkedIn, and having read and referenced FreshChalk’s small business website teardown in the past, I began to get ideas.So, I wondered: How’s some of the largest company’s digital presences?I decided to start with a manageable project and see where it took me. And so: I honed in on the Fortune 100 and on their homepages.

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Marketing is Moving Further Down the Sales Funnel

Article | August 6, 2020

If you’re a marketer, you’re responsible for more of the buying journey than ever before. This is a big shift from your traditional role, which was creating awareness and running campaigns at the top of the funnel. Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision. Then, several years ago, it all started to change. Buyers began doing research, forming opinions, and narrowing their options all on their own. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete.

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HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING?

Article | March 20, 2020

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization. Artificial Intelligence technology plays an important role in, not just improving the value of your email, but also perceiving your goals and the future of your business.

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Spotlight

Visible Measures

Visible Measures is the leader in social video measurement and activation. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.

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