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Mobile Marketing Strategy to Attract Your Audience

Mobile Marketing Strategy

The trend has been that mobile was winning. It's now won."

Eric Schmidt, former CEO of Google

Have you included mobile marketing in your B2B marketing strategy and not yet experiencing profits? Let us guide you on the appropriate ways of implementing mobile marketing that are guaranteed to widen your horizon of knowledge and scale your business.

Why is Mobile Marketing Vital?

The pandemic pushed marketers to re-think their marketing plans. An increase in mobile users indicates that it is easy for businesses to reach their target audience. Mobile marketing is highly advantageous in attracting users, getting a maximum audience through various channels, automating the marketing process, making users approach efficient, and assisting businesses to reach their potential customers easily.
  

Statistics on Mobile Marketing


  • According to Semrush, by the end of 2024, there will be over 290 million smartphone users.
  • According to a report by Datareportal, the number of mobile users is drastically increasing globally at a rate of 1.8 percent every year.
  • Global advertising will hit $280 billion by 2022, as stated by Statista.
  • According to Mailchimp, utilizing a mobile-responsive email design can increase unique mobile clicks by 15%.
  • According to Semrush, nearly 46% of Americans search for more information about a product or service on a mobile app.


Build a Mobile Marketing Strategy

Nearly every industry is investing in mobile marketing as it benefits them in various ways, such as enhancing sales, conversions, and driving ROI, etc. Follow these unique mobile marketing strategies to scale your B2B marketing.

Location-based Approach

Location-based marketing is vital marketing that increases sales and creates awareness of a particular product or service rapidly. The main target is to build up customers in a specific area with the help of geofencing mobile applications.

Voice Search Optimization

The voice search optimization will increase in the world by 42% more than the current statistics. Using voice search optimization has driven users to visit a nearby store to purchase a service or land on business websites, thereby boosting sales.

Mobile-friendly Designs

A mobile-friendly design is a must in today's world as it is more likely for a customer to stay on a website or look at a mobile-friendly design if the website or blog is interactive and aesthetically attractive. Adding videos to your website is one of the easiest ways to keep a user engaged. You can also add captions to the video, as Facebook suggests 85% of people watch Facebook videos without sound.

Video Clips

Social media ROI suggests that over 75% of people engage with a brand when they dive deep into a brand's video as it shoots customer engagement and enable them to go through videos rather than read text, as visuals are more impactful and less tedious.

Opt-in Forms

Getting customer details is considered one of the most important things for a business or service. It is a touchpoint that the brand can use to advertise or inform the customers about their new product or service launch. It is also considered a round-robin concept that leads to the highest conversion rate.

SMS Marketing

This service can start once the customers fill in the opt-in form and subscribe to the brand for future updates. The SMS service can be used to provide coupons to customers. The study suggests that 90% of people read SMS within three minutes of receiving them. These coupons are used ten times more than the coupons received on any other platform. This makes SMS marketing one of the best and most accessible ways to implement a mobile marketing strategy.

Personalization

Personalization is one of the best marketing methods that helps businesses attract an audience and convert them into long-term customers. You can woo them by creating engaging videos, offering discounts, curating content according to the sales funnel, among more.

QR Codes

OR code is an effective way to transmit a lot of data through the mobile browser. It helps audiences easily access the site. It gives a quick response and makes your customers' research process efficient and easier.

IKEA - Catalog App for Mobile

Catalog collaborates with items and help in experiencing an interactive platform. IKEA decided to trick the users by allowing scanning to learn more about an item and add any catalog item to their room, consequently, the IKEA app became the No. 1 marketing app for the year 2016. On an average, a user spent at least 8 minutes interacting with the application.

Final Thoughts


If your plans don't include mobile, your plans are not finished."

Wendy Clark, Coca-Cola’s Global CEO at Dentsu International

Mobile marketing is an excellent marketing method that has been booming since 2021 and is helping businesses achieve sustainable growth. The abovementioned mobile marketing strategy can take your business to the next level.

Frequently Asked Questions


What exactly is mobile marketing?

Mobile marketing is the process of advertising your products or services through mobile phones by persuading your audience to learn more about your brand.

Which technology makes mobile marketing more influential?

Mobile marketing is becoming more influential thanks to artificial intelligence, 3D effects, and responsive designs.

What is mobile marketing automation?

Mobile marketing automation elaborates on managing your mobile tasks and processes by utilizing powerful software.

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