Home > Resources > Articles > Mobile Marketing Strategy to Attract Your Audience

Mobile Marketing Strategy to Attract Your Audience

Sagar Srivastav | December 24, 2021 | 202 views

Mobile Marketing Strategy

The trend has been that mobile was winning. It's now won."

Eric Schmidt, former CEO of Google

Have you included mobile marketing in your B2B marketing strategy and not yet experiencing profits? Let us guide you on the appropriate ways of implementing mobile marketing that are guaranteed to widen your horizon of knowledge and scale your business.

Why is Mobile Marketing Vital?

The pandemic pushed marketers to re-think their marketing plans. An increase in mobile users indicates that it is easy for businesses to reach their target audience. Mobile marketing is highly advantageous in attracting users, getting a maximum audience through various channels, automating the marketing process, making users approach efficient, and assisting businesses to reach their potential customers easily.
  

Statistics on Mobile Marketing


  • According to Semrush, by the end of 2024, there will be over 290 million smartphone users.
  • According to a report by Datareportal, the number of mobile users is drastically increasing globally at a rate of 1.8 percent every year.
  • Global advertising will hit $280 billion by 2022, as stated by Statista.
  • According to Mailchimp, utilizing a mobile-responsive email design can increase unique mobile clicks by 15%.
  • According to Semrush, nearly 46% of Americans search for more information about a product or service on a mobile app.


Build a Mobile Marketing Strategy

Nearly every industry is investing in mobile marketing as it benefits them in various ways, such as enhancing sales, conversions, and driving ROI, etc. Follow these unique mobile marketing strategies to scale your B2B marketing.

Location-based Approach

Location-based marketing is vital marketing that increases sales and creates awareness of a particular product or service rapidly. The main target is to build up customers in a specific area with the help of geofencing mobile applications.

Voice Search Optimization

The voice search optimization will increase in the world by 42% more than the current statistics. Using voice search optimization has driven users to visit a nearby store to purchase a service or land on business websites, thereby boosting sales.

Mobile-friendly Designs

A mobile-friendly design is a must in today's world as it is more likely for a customer to stay on a website or look at a mobile-friendly design if the website or blog is interactive and aesthetically attractive. Adding videos to your website is one of the easiest ways to keep a user engaged. You can also add captions to the video, as Facebook suggests 85% of people watch Facebook videos without sound.

Video Clips

Social media ROI suggests that over 75% of people engage with a brand when they dive deep into a brand's video as it shoots customer engagement and enable them to go through videos rather than read text, as visuals are more impactful and less tedious.

Opt-in Forms

Getting customer details is considered one of the most important things for a business or service. It is a touchpoint that the brand can use to advertise or inform the customers about their new product or service launch. It is also considered a round-robin concept that leads to the highest conversion rate.

SMS Marketing

This service can start once the customers fill in the opt-in form and subscribe to the brand for future updates. The SMS service can be used to provide coupons to customers. The study suggests that 90% of people read SMS within three minutes of receiving them. These coupons are used ten times more than the coupons received on any other platform. This makes SMS marketing one of the best and most accessible ways to implement a mobile marketing strategy.

Personalization

Personalization is one of the best marketing methods that helps businesses attract an audience and convert them into long-term customers. You can woo them by creating engaging videos, offering discounts, curating content according to the sales funnel, among more.

QR Codes

OR code is an effective way to transmit a lot of data through the mobile browser. It helps audiences easily access the site. It gives a quick response and makes your customers' research process efficient and easier.

IKEA - Catalog App for Mobile

Catalog collaborates with items and help in experiencing an interactive platform. IKEA decided to trick the users by allowing scanning to learn more about an item and add any catalog item to their room, consequently, the IKEA app became the No. 1 marketing app for the year 2016. On an average, a user spent at least 8 minutes interacting with the application.

Final Thoughts


If your plans don't include mobile, your plans are not finished."

Wendy Clark, Coca-Cola’s Global CEO at Dentsu International

Mobile marketing is an excellent marketing method that has been booming since 2021 and is helping businesses achieve sustainable growth. The abovementioned mobile marketing strategy can take your business to the next level.

Frequently Asked Questions


What exactly is mobile marketing?

Mobile marketing is the process of advertising your products or services through mobile phones by persuading your audience to learn more about your brand.

Which technology makes mobile marketing more influential?

Mobile marketing is becoming more influential thanks to artificial intelligence, 3D effects, and responsive designs.

What is mobile marketing automation?

Mobile marketing automation elaborates on managing your mobile tasks and processes by utilizing powerful software.

Spotlight

Libretto

Libretto is an award-winning communications firm established in 1996 and located in Boston’s South End. We serve a diverse clientele ranging from leading corporations and prominent nonprofits to prestigious educational institutions.

OTHER ARTICLES
MARKETING STRATEGY

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | December 22, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARKETING STRATEGY

How Community Coalitions Are Bridging the Digital Divide

Article | December 23, 2021

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARKETING STRATEGY

How Educators Kept Students on Track During Remote Learning

Article | December 23, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MARKETING STRATEGY

Transformations in B2B Marketing Strategies: The Need of the Hour

Article | December 22, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARKETING STRATEGY

Prevailing Inbound Marketing Trends in 2022 and Beyond

Article | December 23, 2021

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARKETING STRATEGY

Crucial Elements of Successful Email Marketing Strategy for 2022

Article | December 23, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

Libretto

Libretto is an award-winning communications firm established in 1996 and located in Boston’s South End. We serve a diverse clientele ranging from leading corporations and prominent nonprofits to prestigious educational institutions.

Related News

MARKETING STRATEGY

High Wire VP of Marketing and Communications, Susanna Song, Named to CRN 2023 Women of the Channel

GlobeNewswire | May 25, 2023

High Wire Networks, Inc. (OTCQB: HWNI), a leading global provider of managed cybersecurity and technology enablement, announced its vice president of marketing and communications, Susanna Song, was named to the 2023 Women of the Channel by CRN®, a brand of The Channel Company. CRN annually recognizes women whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. The professionals earning this accolade represent the growing percentage of women emerging as leaders in the technology sphere. According to the Women Tech Network, women now make up about 28% of the tech workforce, compared to just 9% in the early 2000s. The CRN 2023 Women of the Channel honorees are recognized for their creativity, strategic thinking and leadership in a variety of roles and responsibilities, and for applying their talents toward supporting the success of their companies, channel partners and customers. “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” Song leads the marketing of High Wire’s managed cybersecurity and IT enablement services that is driven 100% by its channel partners which now total more than 625 worldwide, including many of the Fortune 500. “Under the leadership of Susanna, our marketing team has played an instrumental role in driving our company's growth and success,” said Stephen LaMarche, COO of High Wire Networks. “Through their exceptional efforts, we have expanded our channel partner network and achieved strong revenue growth. The recognition and trust we have built among our channel partners have also translated into an expanding pipeline of business opportunities.” Song is also the founder, producer and co-host of The Cybersecurity Simplified Podcast, which last year logged more than 100,000 downloads, drew listeners from more than 100 countries, and ranked in the top 5% of most podcasts shared globally on Spotify. Song commented: “I am honored to be among the many amazing women who make up the Women of the Channel list for this year. I’m grateful to my colleagues and the leadership at High Wire who support my endeavors and inspire me to be innovative. It is a collaborative effort day in and day out to go beyond the status quo and grow our partner community, maintain the trust of our channel partners, and continuously enable their success.” In February, High Wire was named by CRN Magazine to its MSP 500 and Elite 150 lists for 2023. This was the third CRN award High Wire received over the past few years while Song served as VP of marketing and communications. Song was also featured on CRN’s 2021 Channel of the Women list. To learn more about High Wire and its award-winning managed cybersecurity and IT enablement services, visit HighWireNetworks.com or view the company’s free video series on YouTube. About CRN CRN, a media brand of The Channel Company, is the No. 1 trusted source for IT channel news, analysis and insight online and in print. The CRN editorial staff provides objective reporting on daily technology and channel news, events and trends, empowering solution providers such as systems integrators, value-added resellers, managed service providers (MSPs), strategic service providers and IT consultants to maintain a competitive advantage and deliver the business outcomes their customers need. Its coverage can be found at CRN.com and in CRN magazine, which prints six times per year plus special issues. Since 1982, CRN's talented team of editors has reported on the news solution providers need to build successful businesses. CRN is the go-to source for breaking news on the IT channel, including technology vendors’ channel programs, channel management executives and product and services portfolios; distributors and cloud distributors; MSP platform vendors and solution providers themselves. Coverage crosses over a variety of technology areas, including cloud, security, data center, networking, software, storage, managed services, computing and components and peripherals. About High Wire Networks High Wire Networks, Inc. (OTCQB: HWNI) is a fast-growing, award-winning global provider of managed cybersecurity and IT enablement services. Through more than 625 channel partners, it delivers trusted managed services for nearly 1,000 managed security customers and tens of thousands of technology customers. Its end-customers include hundreds of Fortune 500 companies and the nation’s largest government agencies. High Wire has 125 full-time employees worldwide and four U.S. offices, including a U.S. based 24/7 Network Operations Center and Security Operations Center in Chicago, with additional regional offices in Puerto Rico and United Kingdom. High Wire was recently ranked by Frost & Sullivan as a Top 12 Managed Security Service Provider in the Americas. It was also recently named to CRN’s MSP 500 and Elite 150 lists of the nation’s top IT managed service providers. Learn more at HighWireNetworks.com. Follow the company on Twitter, view its extensive video series on YouTube or connect on LinkedIn.

Read More

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

MARKETING STRATEGY

11:11 Systems Recognized for Channel Leadership, Growth and Momentum

Business Wire | May 19, 2023

11:11 Systems ("11:11"), a managed infrastructure solutions provider, today announced that the company and its channel leaders have been recognized for the growth and success of its channel program. CRN®, a brand of The Channel Company, has named Heather Bouvier, Kendale Miller, Jacquelyn Gonzalez, Natasha Nassiroghli and Chrystina Turner to its Women of the Channel list for 2023. This distinguished list honors the incredible accomplishments of female leaders in the IT channel. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. "We are ecstatic to announce this year's honorees and shine a light on these women for their significant achievements, knowing that what they've accomplished has paved the way for continued success within the IT channel," said Blaine Raddon, CEO of The Channel Company. "The channel is stronger because of them, and we look forward to seeing what they do next." As the number and complexity of cybersecurity threats continue to grow, the risk of cybercrime remains a persistent threat to organizations. The surge in cybercrime incidents, particularly ransomware attacks, is leading IT leaders to take proactive measures to protect their organization's mission critical data. As a result, companies are increasingly relying on 11:11 Systems for securing and protecting their organization's data, no matter where it lives. This demand for 11:11 Systems solutions has resulted in CRN recognizing 11:11 Systems' partner program as one of the most distinguished partner programs among managed services and cyber resiliency suppliers in the IT channel with its sixth consecutive 5-Star rating in its 2023 Partner Program Guide. For the fourth year, CRN has also named Koorosh Khashayar, 11:11 Systems senior vice president of global channels, to its list of 2023 Channel Chiefs. Khashayar's leadership has been instrumental in strategically aligning the channel programs acquired by 11:11 Systems and expanding its channel portfolio with innovative solutions that help partners seamlessly provide cloud, connectivity and security services to address their customers' needs. "Our unwavering commitment to the channel and the talented women within it is stronger than ever. Our goal is to provide innovative solutions that help our partners truly make a difference in their business," said Khashayar. "We continue to invest significantly in our partner community by expanding our in-depth managed services training and enablement programs, introducing new security and connectivity solutions, offering new certifications and establishing a dedicated partner development team. We are honored to receive recognition from CRN for these global initiatives. At 11:11 Systems, we are committed to helping our global partners achieve their goals, grow their businesses and exceed their customer's expectations.” Learn more about 11:11 System's partner program here: https://1111systems.com/partners/partners-overview/ The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online at www.CRN.com/WOTC. ABOUT 11:11 SYSTEMS 11:11 Systems is a managed infrastructure solutions provider that holistically addresses the challenges of next-generation managed cloud, connectivity and security requirements. The 11:11 model empowers customers and partners to "Rethink Connected," which includes integrated services that deliver increased performance, optimization and savings. Learn more at 1111Systems.com.

Read More

MARKETING STRATEGY

High Wire VP of Marketing and Communications, Susanna Song, Named to CRN 2023 Women of the Channel

GlobeNewswire | May 25, 2023

High Wire Networks, Inc. (OTCQB: HWNI), a leading global provider of managed cybersecurity and technology enablement, announced its vice president of marketing and communications, Susanna Song, was named to the 2023 Women of the Channel by CRN®, a brand of The Channel Company. CRN annually recognizes women whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. The professionals earning this accolade represent the growing percentage of women emerging as leaders in the technology sphere. According to the Women Tech Network, women now make up about 28% of the tech workforce, compared to just 9% in the early 2000s. The CRN 2023 Women of the Channel honorees are recognized for their creativity, strategic thinking and leadership in a variety of roles and responsibilities, and for applying their talents toward supporting the success of their companies, channel partners and customers. “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” Song leads the marketing of High Wire’s managed cybersecurity and IT enablement services that is driven 100% by its channel partners which now total more than 625 worldwide, including many of the Fortune 500. “Under the leadership of Susanna, our marketing team has played an instrumental role in driving our company's growth and success,” said Stephen LaMarche, COO of High Wire Networks. “Through their exceptional efforts, we have expanded our channel partner network and achieved strong revenue growth. The recognition and trust we have built among our channel partners have also translated into an expanding pipeline of business opportunities.” Song is also the founder, producer and co-host of The Cybersecurity Simplified Podcast, which last year logged more than 100,000 downloads, drew listeners from more than 100 countries, and ranked in the top 5% of most podcasts shared globally on Spotify. Song commented: “I am honored to be among the many amazing women who make up the Women of the Channel list for this year. I’m grateful to my colleagues and the leadership at High Wire who support my endeavors and inspire me to be innovative. It is a collaborative effort day in and day out to go beyond the status quo and grow our partner community, maintain the trust of our channel partners, and continuously enable their success.” In February, High Wire was named by CRN Magazine to its MSP 500 and Elite 150 lists for 2023. This was the third CRN award High Wire received over the past few years while Song served as VP of marketing and communications. Song was also featured on CRN’s 2021 Channel of the Women list. To learn more about High Wire and its award-winning managed cybersecurity and IT enablement services, visit HighWireNetworks.com or view the company’s free video series on YouTube. About CRN CRN, a media brand of The Channel Company, is the No. 1 trusted source for IT channel news, analysis and insight online and in print. The CRN editorial staff provides objective reporting on daily technology and channel news, events and trends, empowering solution providers such as systems integrators, value-added resellers, managed service providers (MSPs), strategic service providers and IT consultants to maintain a competitive advantage and deliver the business outcomes their customers need. Its coverage can be found at CRN.com and in CRN magazine, which prints six times per year plus special issues. Since 1982, CRN's talented team of editors has reported on the news solution providers need to build successful businesses. CRN is the go-to source for breaking news on the IT channel, including technology vendors’ channel programs, channel management executives and product and services portfolios; distributors and cloud distributors; MSP platform vendors and solution providers themselves. Coverage crosses over a variety of technology areas, including cloud, security, data center, networking, software, storage, managed services, computing and components and peripherals. About High Wire Networks High Wire Networks, Inc. (OTCQB: HWNI) is a fast-growing, award-winning global provider of managed cybersecurity and IT enablement services. Through more than 625 channel partners, it delivers trusted managed services for nearly 1,000 managed security customers and tens of thousands of technology customers. Its end-customers include hundreds of Fortune 500 companies and the nation’s largest government agencies. High Wire has 125 full-time employees worldwide and four U.S. offices, including a U.S. based 24/7 Network Operations Center and Security Operations Center in Chicago, with additional regional offices in Puerto Rico and United Kingdom. High Wire was recently ranked by Frost & Sullivan as a Top 12 Managed Security Service Provider in the Americas. It was also recently named to CRN’s MSP 500 and Elite 150 lists of the nation’s top IT managed service providers. Learn more at HighWireNetworks.com. Follow the company on Twitter, view its extensive video series on YouTube or connect on LinkedIn.

Read More

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

MARKETING STRATEGY

11:11 Systems Recognized for Channel Leadership, Growth and Momentum

Business Wire | May 19, 2023

11:11 Systems ("11:11"), a managed infrastructure solutions provider, today announced that the company and its channel leaders have been recognized for the growth and success of its channel program. CRN®, a brand of The Channel Company, has named Heather Bouvier, Kendale Miller, Jacquelyn Gonzalez, Natasha Nassiroghli and Chrystina Turner to its Women of the Channel list for 2023. This distinguished list honors the incredible accomplishments of female leaders in the IT channel. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. "We are ecstatic to announce this year's honorees and shine a light on these women for their significant achievements, knowing that what they've accomplished has paved the way for continued success within the IT channel," said Blaine Raddon, CEO of The Channel Company. "The channel is stronger because of them, and we look forward to seeing what they do next." As the number and complexity of cybersecurity threats continue to grow, the risk of cybercrime remains a persistent threat to organizations. The surge in cybercrime incidents, particularly ransomware attacks, is leading IT leaders to take proactive measures to protect their organization's mission critical data. As a result, companies are increasingly relying on 11:11 Systems for securing and protecting their organization's data, no matter where it lives. This demand for 11:11 Systems solutions has resulted in CRN recognizing 11:11 Systems' partner program as one of the most distinguished partner programs among managed services and cyber resiliency suppliers in the IT channel with its sixth consecutive 5-Star rating in its 2023 Partner Program Guide. For the fourth year, CRN has also named Koorosh Khashayar, 11:11 Systems senior vice president of global channels, to its list of 2023 Channel Chiefs. Khashayar's leadership has been instrumental in strategically aligning the channel programs acquired by 11:11 Systems and expanding its channel portfolio with innovative solutions that help partners seamlessly provide cloud, connectivity and security services to address their customers' needs. "Our unwavering commitment to the channel and the talented women within it is stronger than ever. Our goal is to provide innovative solutions that help our partners truly make a difference in their business," said Khashayar. "We continue to invest significantly in our partner community by expanding our in-depth managed services training and enablement programs, introducing new security and connectivity solutions, offering new certifications and establishing a dedicated partner development team. We are honored to receive recognition from CRN for these global initiatives. At 11:11 Systems, we are committed to helping our global partners achieve their goals, grow their businesses and exceed their customer's expectations.” Learn more about 11:11 System's partner program here: https://1111systems.com/partners/partners-overview/ The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online at www.CRN.com/WOTC. ABOUT 11:11 SYSTEMS 11:11 Systems is a managed infrastructure solutions provider that holistically addresses the challenges of next-generation managed cloud, connectivity and security requirements. The 11:11 model empowers customers and partners to "Rethink Connected," which includes integrated services that deliver increased performance, optimization and savings. Learn more at 1111Systems.com.

Read More

Events