Mobile Marketing Strategy to Attract Your Audience

Sagar Srivastav | December 24, 2021 | 146 views

Mobile Marketing Strategy

The trend has been that mobile was winning. It's now won."

Eric Schmidt, former CEO of Google

Have you included mobile marketing in your B2B marketing strategy and not yet experiencing profits? Let us guide you on the appropriate ways of implementing mobile marketing that are guaranteed to widen your horizon of knowledge and scale your business.

Why is Mobile Marketing Vital?

The pandemic pushed marketers to re-think their marketing plans. An increase in mobile users indicates that it is easy for businesses to reach their target audience. Mobile marketing is highly advantageous in attracting users, getting a maximum audience through various channels, automating the marketing process, making users approach efficient, and assisting businesses to reach their potential customers easily.
  

Statistics on Mobile Marketing


  • According to Semrush, by the end of 2024, there will be over 290 million smartphone users.
  • According to a report by Datareportal, the number of mobile users is drastically increasing globally at a rate of 1.8 percent every year.
  • Global advertising will hit $280 billion by 2022, as stated by Statista.
  • According to Mailchimp, utilizing a mobile-responsive email design can increase unique mobile clicks by 15%.
  • According to Semrush, nearly 46% of Americans search for more information about a product or service on a mobile app.


Build a Mobile Marketing Strategy

Nearly every industry is investing in mobile marketing as it benefits them in various ways, such as enhancing sales, conversions, and driving ROI, etc. Follow these unique mobile marketing strategies to scale your B2B marketing.

Location-based Approach

Location-based marketing is vital marketing that increases sales and creates awareness of a particular product or service rapidly. The main target is to build up customers in a specific area with the help of geofencing mobile applications.

Voice Search Optimization

The voice search optimization will increase in the world by 42% more than the current statistics. Using voice search optimization has driven users to visit a nearby store to purchase a service or land on business websites, thereby boosting sales.

Mobile-friendly Designs

A mobile-friendly design is a must in today's world as it is more likely for a customer to stay on a website or look at a mobile-friendly design if the website or blog is interactive and aesthetically attractive. Adding videos to your website is one of the easiest ways to keep a user engaged. You can also add captions to the video, as Facebook suggests 85% of people watch Facebook videos without sound.

Video Clips

Social media ROI suggests that over 75% of people engage with a brand when they dive deep into a brand's video as it shoots customer engagement and enable them to go through videos rather than read text, as visuals are more impactful and less tedious.

Opt-in Forms

Getting customer details is considered one of the most important things for a business or service. It is a touchpoint that the brand can use to advertise or inform the customers about their new product or service launch. It is also considered a round-robin concept that leads to the highest conversion rate.

SMS Marketing

This service can start once the customers fill in the opt-in form and subscribe to the brand for future updates. The SMS service can be used to provide coupons to customers. The study suggests that 90% of people read SMS within three minutes of receiving them. These coupons are used ten times more than the coupons received on any other platform. This makes SMS marketing one of the best and most accessible ways to implement a mobile marketing strategy.

Personalization

Personalization is one of the best marketing methods that helps businesses attract an audience and convert them into long-term customers. You can woo them by creating engaging videos, offering discounts, curating content according to the sales funnel, among more.

QR Codes

OR code is an effective way to transmit a lot of data through the mobile browser. It helps audiences easily access the site. It gives a quick response and makes your customers' research process efficient and easier.

IKEA - Catalog App for Mobile

Catalog collaborates with items and help in experiencing an interactive platform. IKEA decided to trick the users by allowing scanning to learn more about an item and add any catalog item to their room, consequently, the IKEA app became the No. 1 marketing app for the year 2016. On an average, a user spent at least 8 minutes interacting with the application.

Final Thoughts


If your plans don't include mobile, your plans are not finished."

Wendy Clark, Coca-Cola’s Global CEO at Dentsu International

Mobile marketing is an excellent marketing method that has been booming since 2021 and is helping businesses achieve sustainable growth. The abovementioned mobile marketing strategy can take your business to the next level.

Frequently Asked Questions


What exactly is mobile marketing?

Mobile marketing is the process of advertising your products or services through mobile phones by persuading your audience to learn more about your brand.

Which technology makes mobile marketing more influential?

Mobile marketing is becoming more influential thanks to artificial intelligence, 3D effects, and responsive designs.

What is mobile marketing automation?

Mobile marketing automation elaborates on managing your mobile tasks and processes by utilizing powerful software.

Spotlight

2020 Companies

2020 Companies is one of the premier outsourced sales and marketing agencies in the United States. Our success over the past 23 years has been a result of our relentless passion to elevate consumers, our team members, and our clients.

OTHER ARTICLES
MARKETING STRATEGY

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 12, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARKETING STRATEGY

How Community Coalitions Are Bridging the Digital Divide

Article | November 19, 2021

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARKETING STRATEGY

How Educators Kept Students on Track During Remote Learning

Article | December 23, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

2020 Companies

2020 Companies is one of the premier outsourced sales and marketing agencies in the United States. Our success over the past 23 years has been a result of our relentless passion to elevate consumers, our team members, and our clients.

Related News

MARKETING STRATEGY

Conversica Expands Global Alliance Network by Announcing New Partner Program

Conversica | January 13, 2023

Conversica, Inc. is the top AI-powered conversation automation solutions provider for enterprise revenue teams. The company recently announced its new partner program to expand its already effective partner-led global go-to-market and growth strategy. The announcement of the partner program follows on the heels of Conversica's tremendous growth in its worldwide partnership ecosystem. New partners joining Conversica's ecosystem include the data company Uhuru, one of Salesforce's longest-standing and most successful premier partners in Japan, the Philippines IT, the ed-tech platform Doorkel, and the outsourcing firm Insurance Support Services International Corporation (ISSICO). The new partner program is split into three categories to assist businesses in utilizing the potential of conversational AI by offering new industry capabilities and competitive advantages through added integrations, resources, and geography to drive innovative thinking with value-add services in Conversica's and its partners' portfolios. The Agent Program allows consultancies, agencies, and service providers to resell and service Conversica, increasing their service offerings and income. The Ambassador Program lets systems integrators and independent software suppliers use Conversica to create tailored solutions for their clients. Finally, the Advocate Program allows partners to use Conversica's Revenue Digital AssistantsTM to interact, nurture, and revive prospects throughout the customer lifecycle. Jim Kaskade, CEO of Conversica, said, "Expanding our geography and our alliance ecosystem allows us to serve both North America-headquartered enterprises that are global as well as international customers headquartered in the APAC, LATAM, and, EMEA regions." He quoted, "Non-linear growth can be achieved with a successful partner program like this." He further added, "With specific enhancements to our platform, we are adding capabilities that benefit both our partners and their customers, delivering growth and success opportunities throughout our ecosystem." (Source: Business Wire) About Conversica Conversica is a leading provider of conversation automation solutions, founded in 2007. The company headquarters are in Foster City, California. The company's Revenue Digital AssistantsTM (RDAs) empower departments like marketing, sales, and customer success to gain new revenue via well-structured dialogues. RDAs have been trained to convince consumers and prospects at every buying cycle by analyzing billions of human interactions over a decade. As a result, Conversica RDAs are more human than chatbots and can have meaningful conversations at every touchpoint to build brand loyalty and make the most of every revenue opportunity.

Read More

CHANNEL PARTNERSHIPS

FluentStream and SkyComm Connect are now Strategic Partners

FluentStream | January 31, 2023

The fastest-growing unified communications-as-a-service (UCaaS) platform, FluentStream recently announced a strategic partnership with Maryland-based leading communications provider SkyComm Connect. As FluentStream’s channel partner SkyComm, will enable its customers to upgrade to FluentStream’s advanced UC platform in the coming months. FluentStream’s customizable communication platform offers 100+ features, which include cloud-based calling, remote system administration and analytics, and the capability to integrate with widely used software tools such as Salesforce, which allows the company’s customers to thrive from any device or location. FluentStream’s services are easy to use and managed from a convenient web portal that empowers customers to set their preferences and enable services. Flexibility and control allow customers to customize their communication services according to the needs of their employees and their businesses. Joe Bauer, CEO SkyComm Connect, said, “As technology and infrastructure demands continue to evolve, we wanted to ensure our customers have access to the most advanced business communication services available, and FluentStream exceeded our expectations.” He also said, “FluentStream’s offering, along with its 24/7, US-based customer support is ideal for our customers. In fact, we were so impressed with its alignment with the small and midsize business community that we have also become a channel partner.” (Source: Business Wire) About FluentStream A cloud communications company FluentStream was founded in 2007 and based in Denver (Colorado) and is recognized by Inc. 5000 as one of the fastest growing software companies. It has helped small-sized businesses to automate and simplify communication with their customers. The company enables sales, service, and other professionals to deliver a unique customer experience from any device or location. Additionally, it powers video conferencing, screen sharing, messaging, fax, and other business communication channels.

Read More

MARKETING STRATEGY, MARKETING DATA

AppDirect Announces Its Selection as an Exclusive Partner of StrataCore

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products available to advisors from more than 600 providers. In addition, the providers are all backed by industry-leading integration and back-office support. As a result, StrataCore can significantly expand its client offerings and enhance the client's experience. StrataCore will use AppDirect's newly-launched account management service. Additionally, the company partnered through AppDirect with the AppDirect Capital Invest program to diversify its business, stimulate growth through upfront capital, and retain advisor ownership and control of the enterprise. "We're thrilled that StrataCore is partnering with us to power their business transformation trajectory. AppDirect offers a unique and unparalleled combination of benefits for advisors, and we're delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth, and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better," said Renee Bergeron, Chief Operating Officer at AppDirect." (Source: Business Wire) About AppDirect AppDirect is a leading subscription commerce provider founded in 2009 in San Francisco (California). The company offers a commerce platform that facilitates the creation of a recurring business model. It has streamlined its services to sell products through any channel on any device. AppDirect also powers AppSmart, a B2B technology platform and ecosystem connecting technology buyers with expert advisors to simplify the sale, purchase, and administration of telecommunications, cloud, and other crucial business services. AppDirect is used by many well-known companies, including Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

Read More

MARKETING STRATEGY

Conversica Expands Global Alliance Network by Announcing New Partner Program

Conversica | January 13, 2023

Conversica, Inc. is the top AI-powered conversation automation solutions provider for enterprise revenue teams. The company recently announced its new partner program to expand its already effective partner-led global go-to-market and growth strategy. The announcement of the partner program follows on the heels of Conversica's tremendous growth in its worldwide partnership ecosystem. New partners joining Conversica's ecosystem include the data company Uhuru, one of Salesforce's longest-standing and most successful premier partners in Japan, the Philippines IT, the ed-tech platform Doorkel, and the outsourcing firm Insurance Support Services International Corporation (ISSICO). The new partner program is split into three categories to assist businesses in utilizing the potential of conversational AI by offering new industry capabilities and competitive advantages through added integrations, resources, and geography to drive innovative thinking with value-add services in Conversica's and its partners' portfolios. The Agent Program allows consultancies, agencies, and service providers to resell and service Conversica, increasing their service offerings and income. The Ambassador Program lets systems integrators and independent software suppliers use Conversica to create tailored solutions for their clients. Finally, the Advocate Program allows partners to use Conversica's Revenue Digital AssistantsTM to interact, nurture, and revive prospects throughout the customer lifecycle. Jim Kaskade, CEO of Conversica, said, "Expanding our geography and our alliance ecosystem allows us to serve both North America-headquartered enterprises that are global as well as international customers headquartered in the APAC, LATAM, and, EMEA regions." He quoted, "Non-linear growth can be achieved with a successful partner program like this." He further added, "With specific enhancements to our platform, we are adding capabilities that benefit both our partners and their customers, delivering growth and success opportunities throughout our ecosystem." (Source: Business Wire) About Conversica Conversica is a leading provider of conversation automation solutions, founded in 2007. The company headquarters are in Foster City, California. The company's Revenue Digital AssistantsTM (RDAs) empower departments like marketing, sales, and customer success to gain new revenue via well-structured dialogues. RDAs have been trained to convince consumers and prospects at every buying cycle by analyzing billions of human interactions over a decade. As a result, Conversica RDAs are more human than chatbots and can have meaningful conversations at every touchpoint to build brand loyalty and make the most of every revenue opportunity.

Read More

CHANNEL PARTNERSHIPS

FluentStream and SkyComm Connect are now Strategic Partners

FluentStream | January 31, 2023

The fastest-growing unified communications-as-a-service (UCaaS) platform, FluentStream recently announced a strategic partnership with Maryland-based leading communications provider SkyComm Connect. As FluentStream’s channel partner SkyComm, will enable its customers to upgrade to FluentStream’s advanced UC platform in the coming months. FluentStream’s customizable communication platform offers 100+ features, which include cloud-based calling, remote system administration and analytics, and the capability to integrate with widely used software tools such as Salesforce, which allows the company’s customers to thrive from any device or location. FluentStream’s services are easy to use and managed from a convenient web portal that empowers customers to set their preferences and enable services. Flexibility and control allow customers to customize their communication services according to the needs of their employees and their businesses. Joe Bauer, CEO SkyComm Connect, said, “As technology and infrastructure demands continue to evolve, we wanted to ensure our customers have access to the most advanced business communication services available, and FluentStream exceeded our expectations.” He also said, “FluentStream’s offering, along with its 24/7, US-based customer support is ideal for our customers. In fact, we were so impressed with its alignment with the small and midsize business community that we have also become a channel partner.” (Source: Business Wire) About FluentStream A cloud communications company FluentStream was founded in 2007 and based in Denver (Colorado) and is recognized by Inc. 5000 as one of the fastest growing software companies. It has helped small-sized businesses to automate and simplify communication with their customers. The company enables sales, service, and other professionals to deliver a unique customer experience from any device or location. Additionally, it powers video conferencing, screen sharing, messaging, fax, and other business communication channels.

Read More

MARKETING STRATEGY, MARKETING DATA

AppDirect Announces Its Selection as an Exclusive Partner of StrataCore

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products available to advisors from more than 600 providers. In addition, the providers are all backed by industry-leading integration and back-office support. As a result, StrataCore can significantly expand its client offerings and enhance the client's experience. StrataCore will use AppDirect's newly-launched account management service. Additionally, the company partnered through AppDirect with the AppDirect Capital Invest program to diversify its business, stimulate growth through upfront capital, and retain advisor ownership and control of the enterprise. "We're thrilled that StrataCore is partnering with us to power their business transformation trajectory. AppDirect offers a unique and unparalleled combination of benefits for advisors, and we're delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth, and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better," said Renee Bergeron, Chief Operating Officer at AppDirect." (Source: Business Wire) About AppDirect AppDirect is a leading subscription commerce provider founded in 2009 in San Francisco (California). The company offers a commerce platform that facilitates the creation of a recurring business model. It has streamlined its services to sell products through any channel on any device. AppDirect also powers AppSmart, a B2B technology platform and ecosystem connecting technology buyers with expert advisors to simplify the sale, purchase, and administration of telecommunications, cloud, and other crucial business services. AppDirect is used by many well-known companies, including Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

Read More

Events