Mobile Marketing Strategy to Attract Your Audience

Sagar Srivastav | December 24, 2021 | 72 views

Mobile Marketing Strategy

The trend has been that mobile was winning. It's now won."

Eric Schmidt, former CEO of Google

Have you included mobile marketing in your B2B marketing strategy and not yet experiencing profits? Let us guide you on the appropriate ways of implementing mobile marketing that are guaranteed to widen your horizon of knowledge and scale your business.

Why is Mobile Marketing Vital?

The pandemic pushed marketers to re-think their marketing plans. An increase in mobile users indicates that it is easy for businesses to reach their target audience. Mobile marketing is highly advantageous in attracting users, getting a maximum audience through various channels, automating the marketing process, making users approach efficient, and assisting businesses to reach their potential customers easily.
  

Statistics on Mobile Marketing


  • According to Semrush, by the end of 2024, there will be over 290 million smartphone users.
  • According to a report by Datareportal, the number of mobile users is drastically increasing globally at a rate of 1.8 percent every year.
  • Global advertising will hit $280 billion by 2022, as stated by Statista.
  • According to Mailchimp, utilizing a mobile-responsive email design can increase unique mobile clicks by 15%.
  • According to Semrush, nearly 46% of Americans search for more information about a product or service on a mobile app.


Build a Mobile Marketing Strategy

Nearly every industry is investing in mobile marketing as it benefits them in various ways, such as enhancing sales, conversions, and driving ROI, etc. Follow these unique mobile marketing strategies to scale your B2B marketing.

Location-based Approach

Location-based marketing is vital marketing that increases sales and creates awareness of a particular product or service rapidly. The main target is to build up customers in a specific area with the help of geofencing mobile applications.

Voice Search Optimization

The voice search optimization will increase in the world by 42% more than the current statistics. Using voice search optimization has driven users to visit a nearby store to purchase a service or land on business websites, thereby boosting sales.

Mobile-friendly Designs

A mobile-friendly design is a must in today's world as it is more likely for a customer to stay on a website or look at a mobile-friendly design if the website or blog is interactive and aesthetically attractive. Adding videos to your website is one of the easiest ways to keep a user engaged. You can also add captions to the video, as Facebook suggests 85% of people watch Facebook videos without sound.

Video Clips

Social media ROI suggests that over 75% of people engage with a brand when they dive deep into a brand's video as it shoots customer engagement and enable them to go through videos rather than read text, as visuals are more impactful and less tedious.

Opt-in Forms

Getting customer details is considered one of the most important things for a business or service. It is a touchpoint that the brand can use to advertise or inform the customers about their new product or service launch. It is also considered a round-robin concept that leads to the highest conversion rate.

SMS Marketing

This service can start once the customers fill in the opt-in form and subscribe to the brand for future updates. The SMS service can be used to provide coupons to customers. The study suggests that 90% of people read SMS within three minutes of receiving them. These coupons are used ten times more than the coupons received on any other platform. This makes SMS marketing one of the best and most accessible ways to implement a mobile marketing strategy.

Personalization

Personalization is one of the best marketing methods that helps businesses attract an audience and convert them into long-term customers. You can woo them by creating engaging videos, offering discounts, curating content according to the sales funnel, among more.

QR Codes

OR code is an effective way to transmit a lot of data through the mobile browser. It helps audiences easily access the site. It gives a quick response and makes your customers' research process efficient and easier.

IKEA - Catalog App for Mobile

Catalog collaborates with items and help in experiencing an interactive platform. IKEA decided to trick the users by allowing scanning to learn more about an item and add any catalog item to their room, consequently, the IKEA app became the No. 1 marketing app for the year 2016. On an average, a user spent at least 8 minutes interacting with the application.

Final Thoughts


If your plans don't include mobile, your plans are not finished."

Wendy Clark, Coca-Cola’s Global CEO at Dentsu International

Mobile marketing is an excellent marketing method that has been booming since 2021 and is helping businesses achieve sustainable growth. The abovementioned mobile marketing strategy can take your business to the next level.

Frequently Asked Questions


What exactly is mobile marketing?

Mobile marketing is the process of advertising your products or services through mobile phones by persuading your audience to learn more about your brand.

Which technology makes mobile marketing more influential?

Mobile marketing is becoming more influential thanks to artificial intelligence, 3D effects, and responsive designs.

What is mobile marketing automation?

Mobile marketing automation elaborates on managing your mobile tasks and processes by utilizing powerful software.

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TextUs, an industry-leading enterprise texting solution that allows businesses to have engaging two-way conversations at scale, welcomes Matt Rausenberger, VP of Channel Sales & Partnerships, to its executive leadership team. This key hire rounds out the company’s c-suite and follows the recent closure of the company’s $22M Series C financing led by Atlanta-based Eastside Partners with participation from Colorado-based Access Venture Partners. Rausenberger brings over 30 years of experience in professional services, channel sales and business operations within technology companies to the TextUs team. Most recently, he led business development and partnerships at Swrve, an enterprise customer engagement platform that specializes in real-time messaging through mobile push, in-app, web, SMS and more. Prior to that, he spent 9 years at the Boulder-founded email deliverability company Return Path, where he led global partner alliances and strategic partnerships. Rausenberger’s experience in the email and messaging space will lend itself well as TextUs continues to expand its foothold in the SMS, cloud communications, chat and business texting landscape. “I am very excited to join the TextUs team. I have been impressed with the company’s focus on building an enterprise texting solution that is both feature-rich and delivers one of the best customer experiences in the industry,” said Rausenberger. “Partners that have integrated with the TextUs platform have seen enormous MRR growth and I look forward to building on this success.” “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “Matt’s experience in leading channels and alliances organizations for other messaging companies hits the bullseye in terms of the experience needed to establish and scale a robust partnership ecosystem for us.” TextUs has established a leadership position by delivering a texting platform that allows companies to maximize both reach and conversion. As more companies seek solutions to effectively connect with customers, candidates, and employees, text messaging has become the most effective communication channel. Garnering a 98% read rate and response rate up to 10x higher than email or phone, texting’s higher engagement rate leads to higher productivity and, ultimately, more revenue and profitability for companies. About TextUs TextUs is the leading conversational texting platform that enables organizations to have engaging real-time conversations with customers, candidates, and employees. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs delivers business-class text messaging combined with automated campaign features to connect businesses with their customers in real time. To learn more, visit www.textus.com.

Read More

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Grip Security | September 27, 2022

Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security. Grip Security, which makes a SaaS security solution that unifies discovery, access control and data governance, has announced the Grip Security Partner Program. Grip emerged from stealth in April 2021 with a SaaS security solution designed to go beyond the limits of traditional CASBs, while at the same time making it easy to cover a large number of apps, overcoming a problem that exploded with the number of apps where many apps were simply not covered. “The company has grown by 300% and has seen a 500% growth in engagements with Fortune 500 companies,” said Lior Yaari, Grip Security’s CEO. “The company has grown by 300% and has seen a 500% growth in engagements with Fortune 500 companies,” said Lior Yaari, Grip Security’s CEO. “There has been a lot of change and a lot market change.” Because SaaS is closely tied to identity, Grip made it a top priority to establish deep integrations with as many identity providers as possible. That phase has now been completed. “We have extended our integration to almost every identity provider in the market today – almost a dozen,” Yaari said. “We are now looking at bringing joint offerings with large security vendors to market. Many of these joint integrations have been signed, but have not yet been announced, as we are still building out joint value.” Grip started out briefly selling direct in their proof of concept stage, but the pivot to the channel was in their plans, and that too has already taken place. “We have a channel-focused Go-to-Market strategy,” Yaari stated. “14 is the number of partners that we have right now, and that is growing fast. Our third U.S. hire was our director of channel sales. This is a critical part of our strategy.” The plan is for a fairly rapid channel expansion, not just to work with a small number of partners until they become successful. “We aren’t looking to work with 10,000 partners, but we do want to find enough key partners,” Yaari indicated. “We are not looking for logos on the web site. We are looking for partners who want to work with us so that we can make each other successful, and where they can position themselves as a source of innovation with us.” Insight is one of their initial partners. “With Insight, we are not part of a special innovation program,” Yaari said. “They are an example of a partner that we have a good relationship with, who understand how to drive need and who knows that SaaS is becoming bigger.” The problem many partners face is that since SaaS is relatively new, as they think organizations don’t have the right solutions to fix it, and they themselves lack the right backdrop for channel sales to explain it to the customer. “For the partner, they keys are understanding the problem space, understanding the market and the patching that is used today, and understanding how we are unique and the right questions to ask to get a meeting,” Yaari said. The program begins with a single tier, but Yaari said that they intended to expand that as the program builds out further. Simplicity is a dominant feature of the new program. “Our product is very different from other security products,” said Young-Sae Song, Chief Marketing Officer at Grip. “It takes 10 minutes to install. It is simple enough to be demoed by a channel sales person. You don’t need a technical person with deep training to demo it.” Grip also supports partners with jointly funded programs to promote Grip, as well as co-branded sales materials. Song said that because Grip isn’t heavy like most SaaS solutions, the channel can go to market very quickly with it. “It is probably faster for them than any other enterprise security product,” he stated. It also provides support for more than 20,000 SaaS applications, allows for 80% reduction in analyst workload, and has five times more SaaS application discovery compared to CASBs.

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