Mobile is the Strategy

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Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read Mobile is the strategy to learn: The four components of the mobile maturity lifecycle, Why mobile apps are crucial to a successful mobile strategy, The role analytics plays in reaching mobile maturity.

Spotlight

The DB Agency

We are a full service, brand communication agency with one single aim: to deliver 'measurable results' that make a real difference to our clients' bottom line. We are qualified to develop, manage and integrate brand communication strategically, through all channels, digital being our favourite playground. We have on board some of the best talent that exists and seek everyday to engage with more. Our people believe that the best way to predict tomorrow is to invent it, hence we do it everyday. We give brands a home on all relevant platforms and offer an unforgettable experience to their target audiences. At DB, we pay extreme attention to detail, and that always makes our work stand out from the overcrowded marketplace. We believe, we are the 1st class Digital and Branding Agency.

OTHER ARTICLES

How To Take Advantage Of Artificial Intelligence In Social Media Marketing

Article | March 13, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will talk about how to take advantage of Artificial Intelligence in social media marketing. Artificial Intelligence is an indispensable tool that can help in many sectors: medicine, education, public sector, tourism, financial, etc. In the last decades, we have witnessed the birth of other tools that have modified our capacities and, in many ways, the way we relate. Beyond the Internet and the result of this advance, social networks are born, which, like the Network of Networks, is also used in different sectors, connecting businesses, people, and redesigning forms of communication. The most exciting thing in our century is that Artificial Intelligence (AI) is poised to become the next technology of recent times. Like Facebook, in a few years, Artificial Intelligence in digital marketing and social networks will become such an essential pillar of our daily interactions that future generations will not be able to contemplate what life was like without it.

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Reuters Events Launches Strategic Marketing USA Setting the Future of Marketing

Article | March 13, 2020

The last 6 months have been a whirlwind and keeping up with customer expectations is almost impossible, let alone getting campaigns together in a timely manner. (You’re not alone, it’s been a tough slog.) Consequently, most of the marketing community - not unlike the rest of the world - are exhausted and anxious to get their strategy back on track. Here’s where we come in… Reuters Events: Strategic Marketing USA (Nov 5-6, Online & On-Demand) brings together 5000+ CMOs and marketers to set benchmarks, showcase innovation, and map the future of marketing – a future where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. Sign up now! Strategic Marketing USA (Nov 5-6, Online & On-Demand) is another edition to Reuters Events strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and marketing leaders attending will pioneer the way forward. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Four essential themes for 2020: • CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation. • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences. • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand. • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success. Check out the detailed Strategic Marketing USA agenda here! “Thinking it terms of functional boundaries – where marketing produces “traffic” and product drives “conversion” and customer service “saves” the experience, is very much outdated. The role of the CMO, or a chief growth officer, is to do everything it takes to drive the growth of the business – be it through advertising, PR, product, or customer service. We need to stop being functional specialists, often speaking about the brand most of the time, and become true business leaders, who are able to use a wide toolbox of functional expertise to grow the business.” - Alex Weinstein, Senior Vice President, Growth, Grubhub CMOs and marketing leaders shaping the future of marketing weigh in as speakers, including: Penny Baldwin, CMO, Qualcomm Ira Rubenstein, CMO, PBS Evan Jones, CMO, Fender Leela Srinivasan, CMO, SurveyMonkey Kevin Peck, SVP, Global Branding, AT&T Andrew Strickman, Chief Creative Officer, com Doug, Jensen, SVP, Estée Lauder Alex Weinstein, SVP Growth, Grubhub Connie Chan Wang, Director, Global Brand Marketing, LinkedIn Erica Chan, Head of Brand and Marketing, com View the full speaker line-up for Strategic Marketing USA! “Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy” – Alison Herzog, Director, Global Social Business & Digital Strategy, Dell Reuters Events: Strategic Marketing USA will be live November 9-10th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020. Registration is free for a limited time only, so check out the website here!

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Introducing the New 3Q Values

Article | March 13, 2020

When I first joined 3Q in the fall of 2019, we had a set of company values that had been in place for over five years, through an acquisition, a company buy-back, a major growth investment, and rapid expansion into a company with 10 locations, including Dublin and Singapore, and over 300 employees. To put it mildly, some renovations were in order.

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How to Run the Perfect Event Marketing Plan

Article | March 13, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.

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Spotlight

The DB Agency

We are a full service, brand communication agency with one single aim: to deliver 'measurable results' that make a real difference to our clients' bottom line. We are qualified to develop, manage and integrate brand communication strategically, through all channels, digital being our favourite playground. We have on board some of the best talent that exists and seek everyday to engage with more. Our people believe that the best way to predict tomorrow is to invent it, hence we do it everyday. We give brands a home on all relevant platforms and offer an unforgettable experience to their target audiences. At DB, we pay extreme attention to detail, and that always makes our work stand out from the overcrowded marketplace. We believe, we are the 1st class Digital and Branding Agency.

Events