Mobile Ads need to improve to justify increasing spend

| March 27, 2017

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Chart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums. Armani don't do infomercials. Rolex doesn't do direct mail. Ralph Lauren don't do coupons. Why do they ignore these often successful marketing tactics? Because if you put your ad for Rolex watches on a crappy leaflet and shove it through someone's door it degrades the brand. It detracts from it's luxury, it's exclusivity.

Spotlight

Arcade

Founded in 2010, Arcade’s collaborative business model has allowed the agency to work on a broad range of projects all over the world, from launching the CLEAR brand in North America and Japan, to managing digital activation for Taylor Swift's RED Tour across Southeast Asia for Cornetto, and designing the world’s first Android concept store in Indonesia - now a blueprint for Android stores around the world. Arcade's clients include Unilever, McDonald's, Google and IKEA.

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Valuable Strategies to Increase Website Engagement

Article | March 18, 2020

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By creating a personalized message, you build robust connections with your consumers and convert them into long-term customers. Make Your Website Mobile-Optimized Mobile users accounted for a whopping 56% of website traffic. As a result, mobile has become one of the most used devices to enhance conversion. Therefore, ensure that the consumers should easily access the information you are sharing. Giveaway and Contests You can conduct interactive and attractive contests to influence your target audience. Customers love to participate in such contests. Creatively designed, well-researched, executed contests woo the audience and significantly enhance your website traffic. Make sure your contest endorse your giveaway regularly. Segment Your Visitors for Better Communication If you are planning to make a connection with a broader audience, you will find it challenging. Segmenting your visitors improves your communication with your audience. With the help of a targeted marketing strategy, you can divide a large market into smaller segments to focus on a particular group and experience an increase in website engagement. Approach with Persuasive Writing Your writing is an integral part of the website creation strategy. Your way of writing creates an impact on consumers. It will help if you think twice before delivering your message that the style, tone, information, slang you are using is worthy or not. Marketers believe that the language should be subtle, quirky, and sophisticated. Your content marketing should help your visitors to make you stand out from the others. Create Attractive Design An attractive and engaging website effortlessly woos the audience. The design should be minimalistic and still provide complete information. You can use infographics, videos, GiF, etc., to make your website informative and eye-catching. Know your target Audience Try to find out your target audiences’ requirements or value. 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It improves your SEO strategy. Creating excess internal linking annoys your visitors. Essential Tools that Can Help You to Measure Website Engagement Nowadays, marketers have different tools to measure website engagement. Here are some most essential website engagement tools. Google Analytics Heap Optimizely Hotjar Marketo Hello Bar Final Thoughts It becomes challenging to maintain the performance of your business without keeping website engagement strategies. Website engagement is an integral part of marketing that attracts visitors to buy products or services. While creating a website, you have to take care of many things that play a crucial role in increasing website engagement. Focusing on these websites engagement ideas will enhance your chances of success. Visitors only will stay when they find valuable and relevant content on your site. Creating an engaging and attractive website. Analyzing website performance. Make your writing style persuasive and crystal clear. Approach your audience with a personalized message. Increase the loading speed of your website. Frequently Asked Question What is website engagement? Website engagement is one of the most significant tactics to make your consumers loyal and stay with your brand for a long time. It makes your connections stronger with your consumer and enhances your sales. What is a good engagement rate? The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website. Why is website engagement important in metrics? Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is website engagement?", "acceptedAnswer": { "@type": "Answer", "text": "Website engagement is one of the most significant tactics to make your consumers loyal and stay with your brand for a long time. It makes your connections stronger with your consumer and enhances your sales." } },{ "@type": "Question", "name": "What is a good engagement rate?", "acceptedAnswer": { "@type": "Answer", "text": "The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website." } },{ "@type": "Question", "name": "Why is website engagement important in metrics?", "acceptedAnswer": { "@type": "Answer", "text": "Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes." } }] }

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Spotlight

Arcade

Founded in 2010, Arcade’s collaborative business model has allowed the agency to work on a broad range of projects all over the world, from launching the CLEAR brand in North America and Japan, to managing digital activation for Taylor Swift's RED Tour across Southeast Asia for Cornetto, and designing the world’s first Android concept store in Indonesia - now a blueprint for Android stores around the world. Arcade's clients include Unilever, McDonald's, Google and IKEA.

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