Mobile Ads need to improve to justify increasing spend

| March 27, 2017

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Chart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums. Armani don't do infomercials. Rolex doesn't do direct mail. Ralph Lauren don't do coupons. Why do they ignore these often successful marketing tactics? Because if you put your ad for Rolex watches on a crappy leaflet and shove it through someone's door it degrades the brand. It detracts from it's luxury, it's exclusivity.

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Association of Canadian Advertisers

ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

OTHER ARTICLES

I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw

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5 Tips to Enhance Storytelling While Marketing Your Business

Article | November 27, 2020

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How Artificial Intelligence is Working in Favor of Digital Marketing?

Article | March 16, 2020

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5 Reasons Why You Need Artificial Intelligence (AI) In Your Marketing Strategy

Article | April 13, 2020

How do you make the right choices, to reach the right audience through the right channels just the right time? Most importantly, how do you ensure your advertising budget is having the impact you need and earning the ROI your investment deserves? This is the challenge of the current Marketing process. Businesses use educated guesswork, publisher driven audience stats (often inaccurate and outdated) and intuition to plan how they’re going to communicate with their customer in the hope that the usual ads and content will work.

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Spotlight

Association of Canadian Advertisers

ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

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