Article | March 18, 2020
Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word – just ask anyone who has posted a photo on Instagram, tweeted a meme to express their feelings, or created an Instagram video to share a memorable moment with friends.
Article | March 18, 2020
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor's site instead. Therefore, creating an attractive website is a vital part of your marketing strategies. People search online for information that will help them make a more brilliant purchasing decision. Nowadays, the buying behavior of consumers depends on your website.
If you want to stand out among others in this modest time, you will have to create an engaging and attractive website for your business.
User engagement is a vital indicator that decides the success and ranking of your website. When visitors visit your site, you want them to read your content, interact with your forms, and appreciate your content enough to stick around, absorb, and convert. Unfortunately, 38% of people will stop engaging with a website if the content or layouts are unattractive. Engaging users is the first step of the conversion process. Therefore, you must have a robust strategy to increase website engagement.
Types of User Engagement
There are various types of user engagement. However, here are some common types for your reference.
Engagement of Convenience
Why is Website Engagement Important?
Whenever consumers research, they always give priority to a website. Your website determines customers’ purchasing decisions. An eye-catching website with valuable information attracts visitors. Your website provides consumers thorough information about your products or services. Even it helps SEO to perform better and give favorable responses quickly.
Once your target audience lands on your website and finds what they were looking for, they automatically start liking it and moving towards your brand to know more.
Some Surprising Statistics about Website Engagement
57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
38% of people will stop engaging with a website if the content or layout is unattractive.
88% of online consumers are less likely to return to a site after a bad experience.
77% of agencies believe that a bad website User Experience is a weakness for their clients.
39% of people will stop engaging with a website if images won’t load or take too long.
47% of Users expect a maximum of 2 seconds loading time for an average website.
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
If given 15 minutes to consume content, two-thirds would instead read something beautifully designed than something plain.
A study found that 94% of negative website feedback was design-related.
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor’s site instead.
Innovative Ideas to Increase Website Engagement
Let’s take a look at some of the most essential and result-driven strategies to increase website engagement.
Increase the Speed of Your Website Loading
Visitors only will stay when they find the website is loading instantly. People exit the website when the loading time is more it makes them impatient. A study conducted by Soasta revealed that one second slower page loading could experience a 56% increase in their bounce rate.
Include live Chat to Improve Customer’s Experience
Including live chat for real-time assistance helps your audience to solve their queries and meet their requirement. Adding customized welcome messages and responding increase website engagement. It satisfies customers and influences them to take action.
Keep Your Message Clear and Concise
Every website or business has a purpose: selling products, educating your audience, or something else. While designing your website, you must keep your audience at the center. Your message should be crystal clear so that visitors don’t have to misguide. It should include value intention and appeal to your audience to experience what your offer. Keeping a crystal clear message increases website engagement.
Keep Social Proof to Let Them Believe in Your Brand
Social proof is the vital factor to increase buyer’s confidence and attraction towards your brand. Businesses use testimonials, real-time statistics, reviews, etc., in building brand credibility. Marketers considerit a valuable tactic to validate buyer’s decisions and increase website engagement.
Personalize Your Communication
Brands believe that personalized messages give better responses as compared to normal messages. Sending personalized messages makes consumers feel special. By creating a personalized message, you build robust connections with your consumers and convert them into long-term customers.
Make Your Website Mobile-Optimized
Mobile users accounted for a whopping 56% of website traffic. As a result, mobile has become one of the most used devices to enhance conversion. Therefore, ensure that the consumers should easily access the information you are sharing.
Giveaway and Contests
You can conduct interactive and attractive contests to influence your target audience. Customers love to participate in such contests. Creatively designed, well-researched, executed contests woo the audience and significantly enhance your website traffic. Make sure your contest endorse your giveaway regularly.
Segment Your Visitors for Better Communication
If you are planning to make a connection with a broader audience, you will find it challenging. Segmenting your visitors improves your communication with your audience. With the help of a targeted marketing strategy, you can divide a large market into smaller segments to focus on a particular group and experience an increase in website engagement.
Approach with Persuasive Writing
Your writing is an integral part of the website creation strategy. Your way of writing creates an impact on consumers. It will help if you think twice before delivering your message that the style, tone, information, slang you are using is worthy or not. Marketers believe that the language should be subtle, quirky, and sophisticated. Your content marketing should help your visitors to make you stand out from the others.
Create Attractive Design
An attractive and engaging website effortlessly woos the audience. The design should be minimalistic and still provide complete information. You can use infographics, videos, GiF, etc., to make your website informative and eye-catching.
Know your target Audience
Try to find out your target audiences’ requirements or value. It helps to create engaging content that your audience will love. You can ask for feedback that will help you to find out where you are lacking. Avoid taking too much time of your visitors by conducting a lengthy survey.
Follow a Logical Structure and Have Enough White Space
Placing images and content at an appropriate place plays a significant role in increasing website engagement. The complication in designs or having less white space on your website bothers your visitors. It is a science that involves organizing visual elements in such a way that help visitors to identify what they are looking for.
Data Collection to Re-engage with Your Audience
You need to secure all the data you are receiving from your audience. It allows you to re-engage with your customers and drive them back to your website. In addition, you can share valuable updates with them.
Enhance Your Linking Structure
Make sure that the link should have relevant and descriptive anchor text. It improves your SEO strategy. Creating excess internal linking annoys your visitors.
Essential Tools that Can Help You to Measure Website Engagement
Nowadays, marketers have different tools to measure website engagement. Here are some most essential website engagement tools.
It becomes challenging to maintain the performance of your business without keeping website engagement strategies. Website engagement is an integral part of marketing that attracts visitors to buy products or services. While creating a website, you have to take care of many things that play a crucial role in increasing website engagement. Focusing on these websites engagement ideas will enhance your chances of success.
Visitors only will stay when they find valuable and relevant content on your site.
Creating an engaging and attractive website.
Analyzing website performance.
Make your writing style persuasive and crystal clear.
Approach your audience with a personalized message.
Increase the loading speed of your website.
Frequently Asked Question
What is website engagement?
Website engagement is one of the most significant tactics to make your consumers loyal and stay with your brand for a long time. It makes your connections stronger with your consumer and enhances your sales.
What is a good engagement rate?
The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website.
Why is website engagement important in metrics?
Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes.
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"name": "What is a good engagement rate?",
"text": "The engagement rate depends on the industry size, audience size, types, etc. However, brands believe that above 63% for B2B and 71% for B2C is the ideal engagement rate for a website."
"name": "Why is website engagement important in metrics?",
"text": "Tracking engagement metrics on your website helps you understand your target audience and their requirements better. In addition, it takes your business to the next level by finding out your business loopholes."
Article | March 18, 2020
The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conversion, but when strategically optimized they can make a significant impact on organic rankings, and thus help improve your overall SEO.
As we know, the vast majority of product searches start in a search bar, which is why SEO and PPC are vital acquisition channels for any ecommerce business. Let’s dive into why and how product finders improve SEO.
Article | March 18, 2020
When consumers shifted to online-only shopping, City Beach was more prepared than a lot of other retailers. Not only had City Beach invested in e-commerce long before the pandemic struck, but they were observing real-time customer behavior and making wise inventory decisions to meet the demands of customers and still deliver business results.
Alex Timlin (SVP Verticals, Emarsys) spoke with Mike Cheng (Head of Digital, City Beach) who shares his take on e-commerce and changes in customer behavior prompted by COVID-19, including:
How critical a retailer’s e-commerce strategy is for engaging customers, Watching real-time trends to manage inventory in a profitable and customer-centric way, Why focusing on an excellent customer experience leads to greater long-term engagement than focusing on the conversion rate.