Marketing Mistakes: Putting Your Goals First

| March 22, 2019

article image
Marketing Mistakes is a recurring series from Campaign Monitor about the biggest email or digital marketing goofs made by various thought leaders across the industry.As these leaders share some hard-won wisdom from early in their careers, the rest of us have the opportunity to learn from their mistakes without the accompanying costly consequences.In this series, we’ll cover the mistakes people have made, how they fixed them, and what they learned in order to make us all better digital marketers. Chris Sietsema is a digital marketing consultant and the founder of Teach to Fish Digital. Before founding his own marketing consulting firm, he served as head of operations for two other marketing firms. He prides himself on his knowledge across all areas of digital marketing and teaching businesses how to make metric-decision choices. Chris is knowledgeable in most areas of digital marketing, and yet even he wound up making a costly error earlier in his career. Forgetting one of the core tenants of digital marketing meant he had to spend twice as much time on one client’s project in order to deliver the quality service he prides himself on. Ultimately, he learned a powerful lesson about what makes a marketing campaign effective.

Spotlight

Graffiti Collaborative

Specializing in brand consultation and concept generation, the services provided by this firm include social media platform, web and graphic design, web apps, games, and films.

OTHER ARTICLES

HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

Article | February 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligence makes the language recognition in Siri and the Amazon Echo possible, and powers recommendation programs to keep customers coming back for more. How exactly does it impact content marketing, though? AI and content may seem to exist in entirely different worlds, but there are ways this computing method could help you out along every step of your content marketing strategy.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

Article | February 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done successfully, it delivers the highest possible extent of personalization, relevance, consistency, timeliness, and convenience. This is because; content experience focuses on the holistic approach.

Read More

Earth Day 2021: How influencers and brands can restore our planet

Article | April 21, 2021

If the last few years has taught us anything, it’s that sustainability needs to become a focus within all of our lives – and it has, and is continuing to become ever-more prominent. Everybody is taking more responsibility for the impact they have on the environment, and now, social media influencers are using their platform for the greater good and are encouraging their audiences to take more care, too. Social media is becoming less focused on materialistic items, and is beginning to turn its attention to making an impact on the things that really matter. And what’s more important than the world we live in? From fashion to food and travel, social media influencers are the voice of Gen-Z, and with Earth Day approaching on April 22, the theme is Restore Our Earth, which is the mission of many online influencers. Here, Amelia Neate, Senior Manager at Influencer Matchmaker, shares a few influencers that will help you in your journey to live a more sustainable, eco-friendly lifestyle. Fashion Fashion is an industry that is traditionally known for not being all that economical or sustainable, however times are changing, and so are brands and their consumers, as #sustainablefashion has been used more than 10.5 million times on Instagram alone. Fashion influencers such as Em Sheldon and Charlie Irons are investing in timeless classics and wardrobe staples as opposed to trend-driven pieces that will only be worn for one season of the year. Whilst more expensive, these items are made and bought to last – for decades. Particularly for items such as coats, shoes and outerwear – all of which are often designed with durability and versatility in mind. So, it is great to see influencers such as Em and Charlie using their large followings to promote a more positive and sustainable way of enjoying fashion. Travel Upon first thought, travel isn’t the most sustainable of industries, however there are a few things we can do minimise the impact it can have on the environment as well as reducing our carbon footprint elsewhere. Parenting and travel bloggers Travel Mad Mum Karen, and Travel Mad Dad Shaun, understand how their travelling can be the cause of carbon concern. To balance out their air miles and emissions released by road trips, as a family they eat sustainably, reduce waste and ensure that they recycle and reuse all they can. In a previous campaign, Karen partnered with travel guidance brand ABTA to give her audience advice on making holidays greener. From educating children on recycling, through to combined travel such as taking trains or cycling, Karen and her family work hard to promote a sustainable, circular economy. Food Food waste is a huge problem on a global scale, so it is incredible to see social media influencers encouraging their followers to lead a zero-waste lifestyle. Matt, from Daddy Cooks Food and Bintu, from Recipes From a Pantry are two food influencers who are keen limit food waste and help contribute to a circular food economy. Regularly sharing organic and sustainable food products and services, both Matt and Bintu are making a green and sustainable contribution to the world we live in. Brands are also making a change It isn’t just social media influencers who are using their influential power and social media status to make a change, but brands, too. Brands are becoming increasingly aware of the everchanging needs of their consumers, many of which revolve around leading more sustainable lifestyles – starting with making conscious decisions when it comes to shopping habits. Consumers are now seeking multi-purpose packaging, reduced waste and environmentally-friendly materials and Robert Lockyer, founder of Delta Global, a sustainable packaging solutions provider for luxury fashion brands, explains how brands can achieve just that. “Whilst many brands are working hard to ensure their products are sustainable, many are forgetting to do the same for their packaging. “The packaging of the products is the first thing a consumer will see, and it is important for the packaging to uphold the same ethos and values as the products and the rest of the brand.” Robert also explains that removing plastic from packaging and reusing recycled materials is a great first step in the right direction. He says, “Gone are the days when parcels arrived full of single-use plastic. Whilst it’s no longer acceptable, it is also completely unnecessary as there are a variety of other materials that brands can use to keep products safe. “And where plastic is used, brands should ensure that it can be reused, repurposed and recycled.” So, this Earth Day, we urge brands and influencers alike to restore our planet; one post and one purchase at a time.

Read More

Spotlight

Graffiti Collaborative

Specializing in brand consultation and concept generation, the services provided by this firm include social media platform, web and graphic design, web apps, games, and films.

Events