Marketing Mistakes: Putting Your Goals First

| March 22, 2019

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Marketing Mistakes is a recurring series from Campaign Monitor about the biggest email or digital marketing goofs made by various thought leaders across the industry.As these leaders share some hard-won wisdom from early in their careers, the rest of us have the opportunity to learn from their mistakes without the accompanying costly consequences.In this series, we’ll cover the mistakes people have made, how they fixed them, and what they learned in order to make us all better digital marketers. Chris Sietsema is a digital marketing consultant and the founder of Teach to Fish Digital. Before founding his own marketing consulting firm, he served as head of operations for two other marketing firms. He prides himself on his knowledge across all areas of digital marketing and teaching businesses how to make metric-decision choices. Chris is knowledgeable in most areas of digital marketing, and yet even he wound up making a costly error earlier in his career. Forgetting one of the core tenants of digital marketing meant he had to spend twice as much time on one client’s project in order to deliver the quality service he prides himself on. Ultimately, he learned a powerful lesson about what makes a marketing campaign effective.

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Top 11 Effective Meme Marketing Ideas And Their Advantages

Article | August 27, 2021

A meme is a catchphrase demonstrating a specific theme created through an image or video mainly ideated to engage and entertain viewers. Meme marketing uses digital marketing tactics to approach the target audience through trending images or videos with text to help them promote their business. People can easily relate to the real-life situation when they see memes. They find it very connecting and humorous. Let’s comprehend in-depth the power of meme marketing, its impact and build unparalleled strategy to experience profitability in every aspect. Unparalleled Advantage of Meme Marketing There are numerous advantages of meme marketing. First, it easily grabs the attention of the target audience. Second, it is relatable; therefore, the audience likes and shares it. Third, memes make the audience share their thoughts in the comment section and participate in UGC (user-generated content) enthusiastically. Renowned brands who executed meme marketing found that this unique strategy is quite different and more productive than any other marketing technique. One of the incredible features of meme marketing is that people don’t find it monotonous as it is immensely diverse. Create Robust Strategy for Meme Marketing Here are some significant ideas to help you make the meme marketing approach more influential, result-oriented, and appealing. Why Relevancy is the Key? Why do marketers consider relevance as the key? Because a relevant approach always keeps your audience engaged and enhances their experience. It always helps in improving your relevancy score. While creating memes, keep in mind the relevancy of your theme against your business and target audience. Approach with research Research is the crucial step of marketing. Research provides competitive analysis, market trends, qualitative and quantitative information, diminishes business risks, and enhances your marketing approach. Therefore, before creating memes, do profound research on this concept and its impact on your business. Importance of language and tone Language and tone affect how your audience perceives your brand and, in turn, your company. Therefore, it should be specifically tailored so that the audience can appreciate it and suggest others to do the same. If it is done appropriately, the chances are that you provide a fantastic experience to your audience and attract them towards your brand for long-term growth. Hence, using subtle and quirky language to make your memes more persuasive is integral. Create minimalistic designs Creating minimalistic designs for your meme is an effective strategy. It aligns with your content strategy and makes it more productive. In addition, it decreases the complexity of the designs and gives more positive ROI payoffs. Follow appropriate colors, template, theme, etc., for minimalistic meme design. Avoid controversial memes As memes are supposed to be humorous, there is an inherent risk factor to them. So give it a second thought when you think of creating memes. Create memes in a manner that avoids disturbing your audiences’ religious or political sentiments. You don’t want to cause harm to your brand and create a pessimistic impression in the marketplace. Utilize advanced technology Various tools can help create persuasive and engaging memes for your brand, such as Meme generator, Canva, Livememe, etc. In addition, some of the mobile-friendly tools provide access to the prevalent memes and automatically place the text. Consistency in memes Consistency expresses discipline and boosts brand recognition. People love to receive consistent memes as they find them hilarious and relatable. Providing unparalleled experience to your audience with your consistent memes helps your brand be more visible, increases your audience's engagement, and allows your audience to be part of user-generated content. Importance of hashtags Hashtags are crucial to promoting your brand. You can use the hashtags to research your competitors’ approaches, their prevalent memes, enhancing your Google visibility, increase brand awareness, etc. In addition, unique, limited, and trending hashtags attract the audience and boost engagement rate. SEO-optimized memes SEO-optimized memes enhance Google visibility, organic discovery and provide value to the target audience. It also improves credibility and trust. Make your memes viral on Multichannel Through different channels such as Facebook, Instagram, Twitter, etc., you can help your memes reach the maximum number of people. With the help of multichannel, you connect with your audience on their favorite channel and build strong relationships with them. It also increases the possibility of your memes going viral. Meme jacking Meme jacking is a process of utilizing existing memes to promote a business and experience high profitability. They are prevalent memes that eminent businesses have already used in their business approach. Thus, you need to use your creativity and innovation to build influential memes that will fetch higher engagement and arm you with more profitability. Industries that are investing in Meme Marketing Lately, meme marketing has been drawing a lot of attention from market experts. Various industries, including retail, education, entertainment, healthcare, finance and insurance, fashion, etc., have increasingly started capitalizing in the meme marketing industry. As a result, they generate more compelling, entertaining, and relevant memes to woo their target audiences and convert them into long-term consumers. Final Thoughts Market experts consider it one of the most inexpensive modes of advertising that boost conversion rates and build robust connections with customers. In addition, it fetches instant responses and higher user insights through an emotional connection with a broad range of audiences. Meme marketing is an excellent way to accomplish your business objectives and reach perpetual growth. Follow the guideposts discussed in this article and enhance your meme marketing techniques to boost brand recognition and growth sales. Frequently Asked Questions What tools can we use to create memes? Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide. Which are the platforms most popular for memes? Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What tools can we use to create memes?", "acceptedAnswer": { "@type": "Answer", "text": "Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide." } },{ "@type": "Question", "name": "Which are the platforms most popular for memes?", "acceptedAnswer": { "@type": "Answer", "text": "Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers." } }] }

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HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

Article | August 27, 2021

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligence makes the language recognition in Siri and the Amazon Echo possible, and powers recommendation programs to keep customers coming back for more. How exactly does it impact content marketing, though? AI and content may seem to exist in entirely different worlds, but there are ways this computing method could help you out along every step of your content marketing strategy.

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How to Drive Sales as Share of Spend Shifts Across Industries

Article | August 27, 2021

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a look at how share of consumer spend has shifted between industries over the past few months. The results are both expected and surprising.

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How to Enable Better B2B Targeting With AI

Article | August 27, 2021

B2B marketers often face a common challenge: Accurate targeting. Marketers rely on powerful lead generation methods to help them target future customers, but there's a pretty substantial obstacle in the way. Most marketers aren't data scientists. And truly great targeting requires a pretty substantial amount of data. That's where artificial intelligence company Versium saw a major problem, and developed a solution to help. The tool helps marketers identify, understand, and reach ideal prospects using trillions of data points, all powered by predictive machine learning models.

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Spotlight

ScentAir

ScentAir creates over six billion enduring scent impressions for our customers each year. We provide high-quality and effective scent delivery solutions for a variety of business environments in 109 countries. We are the pioneers, the innovators, and the leaders of the scent marketing space. ScentAir is a privately held company located in Charlotte, NC with corporate offices also located in Hong Kong, France, and United Kingdom.

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