Marketing Automation 101: Why You Should Invest Now

Kelly Abraham | June 5, 2022 | 98 views

Marketing Automation 101
You’ve probably heard the term ‘marketing automation’ thrown around a lot, not to mention its big promises of lead generation, increased conversions, sales, and growth - and for good reason! 

Did you know, businesses that use automation have seen a 14% increase in sales and productivity, as well as a 12% reduction in overhead. Clearly, even with the most perfect marketing strategy in place, there’s only so much you can do manually.

Marketing automation technology offers marketers an exciting opportunity for greater efficiency, cost reduction, and enhanced customer experience. But that's not all.

We've put together a marketing automation 101 complete guide for you to learn all you need to know about this useful tool. Let's dive in.

Marketing automation 101

Well, many tasks fall under the umbrella of marketing, such as maintaining customer relationships, understanding customer behavior, pushing potential customers through the sales funnel, generating leads, segmenting leads into lists, and so on. So, simply put, marketing automation makes the life of a marketer easier by automating and streamlining repetitive marketing processes across all channels.

But that’s not even the coolest part about it! Using impeccable algorithms, marketing automation executes the job without losing touch of personalization with customers.

So, if you’ve not already considered jumping into automation, then we’re about to break down why you should. Let’s dive in.

How does marketing automation work?


Marketing automation platforms, such as HubSpot, Marketo, and Mailchimp, enable marketers to set up campaigns that send specific, personalized messages to target audiences. These campaigns complete repetitive tasks and are designed to nurture leads while saving time and effort.

This may seem a little complex, but it’s easier than you might think:

“Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey,” said Karra Hendrix, product marketing manager at Act-On.

  • To start, you need to figure out what your macro and micro goals are, as well as what you expect to achieve from your webpages.
  • Then you need to gather the relevant data to help you target your audience, create personalized content and messaging, and overall, deliver the right message at the right time. Note: your campaigns are only as good as your information. So, spend time gathering as much information about your audience as possible.
  • Using your extensive data, set up workflows in the marketing automation platform.

Tell me more about the marketing automation data.

Each time a customer -or potential customer- purchases from you, subscribes to your mailing list, clicks on your ad, downloads a resource, engages with a post, etc. They are providing you with valuable data into their geographics, demographics, psychographics, and behavioral patterns.

Once put together, this data provides you with a visual breakdown of your audience, which can be used to build targeted marketing automation campaigns that guide your customers to take the desired action.

Mix this crucial data with a few bits of information, such as what tags or messages you want to send, which segments of contacts to target, and what circumstances should trigger the automation, and you have yourself a recipe for success.

What can you automate?

In short, almost everything! All stages of the sales funnel can be automated in your marketing automation strategy. Identify your goal, the most repetitive and predictable tasks, and automate them. Here are some great channels to automate:

Email Marketing campaign. The possibilities are endless. Automate a single email to take repetitive tasks off your plate, or set up a drip campaign if there is a series of content you would like to share with targeted customers.

Social media. Scheduling posts is the best use of marketing automation. Rather than logging in every day to post new content, spend a few hours creating a month’s worth of posts, and schedule them in advance. Then all you need to do is monitor and engage with audiences.

Lead generation and nurturing. Customers may not necessarily purchase on their first visit - they may need a little persuasion. As for B2B companies, there are many touchpoints throughout the sales cycle, and you need to be prepared to meet your potential clients in all of them. Not to mention, after they leave the lead of your site. So, this is always a great place to start. And the good news?

77% of marketers saw their conversions increase after switching to automation.

Website. Create dynamic content, which allows your site to automatically personalize itself to the visitor. Use data such as the search terms a visitor used to find you or information that may be relevant to a specific location. Set up A/B testing to guarantee that every interaction with your brand is valuable.

Retargeting ads. Remind customers of your brand and give them a path back to your site. Always remember: people may not purchase the first time they come across your brand. So set up automated retargeted ads as a type of gentle reminder for your brand.

Audiences. Create lists of relevant target audiences based on behaviors such as; those who visited specific pages, clicked on paid ads, attended webinars, clicked on add to cart but didn't purchase, etc.

Customer service. Marketing automation platforms operate their own chatbots that allow you to create conversation scenarios and collect leads. In turn, this provides your support team with a list of identified needs - saving them time and empowering them to address any problems quickly and easily.

Note: you should always optimize any campaigns based on the end goals if you want them to be effective. Therefore, always use call-to-actions, compelling copy and creatives, structure your campaigns for mobile, and most importantly, measure and learn from your results using powerful tools such as Google Analytics, as well as your marketing automation reporting and dashboards. 

How to pick a marketing automation tool?

Marketing automation technology tools come in different shapes and sizes - great! Naturally, what each company needs may differ. So, here are a few attributes you should consider when picking the right platform for your business:
  • Price: first and foremost, pick a tool that falls within your budget. These systems provide a lot of value, so some may have more features than others, some may have usage fees, and some may charge more depending on the number of leads in the system. Be sure to read the pricing page carefully to determine the total costs.
  • CRM: it’s been said before, but we’ll reiterate...sales and marketing go hand-in-hand. CRM is the backbone of marketing automation. Your campaigns work to guide leads down the sales funnel. Therefore, finding a marketing automation platform that will integrate best with your current CRM - if your sales department is already using one - is the best way to go.
  • Consider the platform’s user interface: is it easy to use? Easy to learn? Clear to navigate? The last thing you need is a platform that adds more work to your plate.
  • Features: not all marketing automation platforms offer the same features. So, consider if the features on offer are the ones you need and if the system can integrate with any existing technologies you have.
  • Customer support: when jumping on a new system, there may be some issues that arise - so having technical support and learning resources available is always the way to go. But, keep in mind, that the amount of support will differ from platform to platform. Ask yourself: what type of support is available? How long do you need to wait for an answer? Do they have other learning resources?
  • Statistics. Success always lies in the numbers. Only invest in software with powerful analytics dashboards. These dashboards should help you visualize traffic, provide you with data on conversions, provide you with real-time reports, and enable you to dig deep into other performance metrics, such as lead sources.

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Cement Marketing

Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. Today, we still lead the way.

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Unlock Channel Partner Engagement with These Three Tricks

Article | December 18, 2021

Channel partners are a bridge between businesses and their customers. They are crucial for increasing sales, achieving revenue targets and tapping new opportunities in new markets and verticals. Because of this, businesses want to strengthen their relationships with their channel partners, such as distributors, resellers, or technology partners. "Distribution is the single most viable alternative to complement and supplement a direct sales organization." – Phillip L Peck, Former Director of Sales for EagleBurgmann Do you rely on channel partners to reach your customers? Read on to find out how you can enrich your channel partner relationships. Channel Partner Enablement Channel partnerships need enablement through engagement. The right content, proper tools, and accurate information about your products, customers, and territories drive this engagement. Continually improving and retaining a good relationship with channel partners is imperative to bring in sales and revenue, increase market share and improve your bottom line. Here are the three tricks that can help you boost your channel partner engagement: Don’t Let Partners Fend for Themselves Identify what your channel partners are looking for to increase their productivity. Product training resources and marketing collateral that are full of crucial information add value to your channel enablement plans. Crisp and to the point, product information allows partners to grasp and adapt to any change. Constant support and enablement encourage partners to do more. A sophisticated partner relationship management (PRM) software can help you organize resources, track progress on leads, and understand the partners’ performance. Channeltivity, a partner relationship management software provider, helped Outmatch, a hiring experience stack provider, grow their partner base by over 300% without hiring new staff. This is a great example of PRM software’s success in managing partnerships. Create a Strong Channel Partner Program Your channel partner program shows how committed and involved you are with both the channel partnership and your end customer. Partners who work with other businesses might analyze you through every interaction they have with you. Ensuring that you treat all your partners — enterprise-level, small or mid-sized channel partners — the same way can help create healthy partnerships. Keep Communication Channels Open Find the right and most effective way to communicate with your channel partners so you remain on the same page. To increase engagement, remain approachable and listen to your partners with an open mind. Address concerns or suggestions rationally and ensure that your communication is clear and goal-oriented. Microsoft Teams, Facebook groups, and Slack can add a personalized touch as compared to sending out email blasts. Consider using a PRM tool that offers messaging features so you can collaborate, communicate, and document your interactions with your partners. Transparency in communication will increase partner productivity, profitability, mutual trust, loyalty, and partnership longevity. Key Takeaways Offering rewards for exceptional performance, aligning your partnership strategy with your partners’ needs, and maintaining clarity in communication can bring you the output you expect from channel partnerships.

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Online Multi-channel Marketing: Customer Outreach Redefined

Article | January 6, 2022

Marketers strive to expand their marketing efforts to new channels to connect with their target audience through multi-channel marketing effectively. Channels such as email, websites, social media, display ads, and retail storefronts become touchpoints to connect with customers about their product or service. So, let us delve into multi-channel marketing (MCM) and understand how it helps you elevate your customer experience. Multi-Channel Marketing: A Multiverse of Possibilities When a customer browses a product on an e-commerce website, his social media ad recommendations reflect that. He may also receive a coupon in his email so he can complete his purchase. This is the essence of multi-channel marketing. According to Stellardigital, 72% of consumers prefer to engage with brands and enterprises through multi-channel marketing. With this in mind, businesses use marketing automation for its ability to streamline the complex criteria of MCM campaigns and boost their accuracy. MCM campaigns are sophisticated and detail-oriented in both, one-to-one interactions and broad demographic targeting. MCM facilitates: • Casting a Wider Net: Extensive Reach Marketers can reach a wider demographic through multiple channels. The target audience has a choice to interact with your brand through a medium they prefer and find comfortable. This factor can contribute to conversions. • Creating Multiple Touch Points: Improved Engagement Multiple touchpoints can enrich your marketing funnel and help you collect more data. This data will help you better understand your customers. It can also give you insights into what kinds of promotions work best for your audience. • Unified Marketing Approach: Brand Consistency Continually marketing on different channels ensures that you maintain brand consistency to attract customers. It could be a great way to help improve the reputation of your brand on the market so that your customers continue to buy from you. Hiccups in Implementing MCM Implementing MCM may not be a smooth-sailing ride. Here are some of the issues you might face while carrying out MCM campaigns: • Lack of Control You cannot funnel your audience to a specific medium you prefer. For example, a telephonic conversation may generate more conversions than a website. However, many customers prefer to order online. So, your chances of getting conversions dwindle. • Tedious to co-ordinate Many channels work in tandem in MCM. It is overwhelming to manage cross-promotions and integrated marketing together. Co-ordination might be the biggest struggle on the pathway to MCM success. • Expensive and Time-Consuming MCM campaign management is draining and time-consuming. You might have to hire dedicated staff that can devote time to the campaigns. In addition, MCM can be an expensive endeavor if your goals are not clear. Ensuring MCM Success Despite the challenges, you can execute MCM successfully by following these steps: • Get Acquainted With Your Audience Find out which channels your target audience spends most of their time on. This information will increase the efficiency of your MCM campaign. • Break the Channel Silo Ensure that in cross-promotional initiatives, different media and channels complement each other. • Test Your MCM Campaign Engage control groups to test the efficiency of your MCM campaign to avoid any mishaps and unexpected pitfalls. • Establish Multiple Touch Points Utilize touchpoints like social media, email newsletters, mail-in items and surveys to provide additional information on your product or service to your target audience. Wrapping It Up The biggest advantage of multi-channel marketing is that it reaches out to a broad demographic. It can amplify your marketing campaign’s reach and frequency and deliver your messaging effectively. An example of a successful multi-channel marketing strategy would be Apple. Apple’s physical stores are customer touchpoints that help Apple offer an immersive brand experience without pushing customers to make a purchase.

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Simplify Channel Partnerships with Channel Partner Management Software

Article | January 4, 2022

Channel Partners: Scale Your B2B Sales B2B organizations form alliances with like-minded, goal-oriented channel partners such as resellers, distributors, service providers, vendors, agents, or retailers to increase their market share and scale their growth. Channel partners help organizations venture into new markets, passionately co-sell their products, market their offerings to customers, and achieve revenue through sales. As a result, you can focus on efficiently utilizing your existing resources to innovate and offer exceptional customer service instead of hiring new employees. In a candid conversation with Media 7 about the growth of the partner market. “We're working with some huge brands at the moment, we're giving companies a faster way to start Partner Marketing. Find the partners you want to work with, or the publishers or creators or affiliates, to promote your business.” Sam O’Brien, CFO at Affise How Do Channel Partnerships Drive Revenue? More than 90% of company executives and channel leaders expect to increase revenue directly through their partner ecosystem. (Source: 2021 Annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report) In a channel partnership, the ground rules for revenue generation are laid beforehand. Channel partners optimize their performance to match each other’s expectations. The revenue in channel partnerships is governed by the type of partnership. Some of the most popular channel partnerships are channel value-added resellers (VARs), service delivery partners, technology alliance partners, cloud service providers, and high-velocity partners. Channel partnerships drive revenue by: Increasing a brand’s market presence through the channel partner’s credibility Leveraging an already established customer base to improve brand recognition Enabling the sales channel using defined processes that accelerate lead conversion Offering a bigger network of connections in the target industry domain A revenue performance management strategy uses partner engagement data from marketing assets that help close deals. It helps you understand how every part of your partner network is performing and which areas need extra attention. You can do this effectively through partner relationship management (PRM). Read on to find out the finer details of PRM. Partner Relationship Management: How to Net on Channel Partnerships? Partnership relationship management is a combination of processes, software tools, and strategies that help businesses optimize their channel partnerships. Channel partner management software usually includes a partner portal, a customer database, and tools that allow businesses and partners to manage leads and opportunities. A PRM system also gives insights into the sales and revenue metrics to understand how well a partnership is faring. You can track inventory, product pricing, operational efficiency, and discounts through a PRM system. Streamlining PRM According to Gartner, PRM has expanded considerably in the past decade. In tandem, the importance of closely managing channel partner performance and partnership processes has increased. A good PRM solution for managing partner relationships takes care of the following parts of a channel partnership: • Partner Recruitment: Score and recruit partners based on an ideal partner profile to kick-start a successful partner program. • Partner Onboarding: Onboard ideal partners to your partner program to increase revenue and enter new markets confidently. • Joint Business Planning: Plan business strategies with partners to optimize partner sales processes. • Partner Training & Certification: Train and certify partners with on-demand product training and onboarding programs. • Partner Enablement: Provide partners with resources like playbooks that are industry-specific, covering sales cycle stages, and product details. • Lead Distribution & Management: Monitor, organize, and score leads based on their categories and assign them to channel partners. • Deal Registration & Management: Get insights into the channel’s sales after partners register their deals. • Marketing Development Funds (MDF) Management: Manage and process MDF applications from partners, tracking payments, and marketing campaign approvals. • Partnership Contracts Management: Manage special provisions, signing, documents, and archiving of partner contracts. With the help of automation, reduce labor costs, limit liabilities, and increase efficiency. • Partner Solutions Marketplace: Connect channel partners with prospective customers through a unified solutions marketplace. • Partner Performance Management: Optimize partner program by analyzing dashboards and reports that show the status of leads, and opportunities. • Communication & Collaboration: Communicate with partners at every stage of the sales cycle. Monitor opportunities and collaborate in real-time with partners about new deals. A great example of how channel partner management software can streamline partner management would be Halodata. As a leading distributor of information security products and solutions across Malaysia, Indonesia, and Singapore, Halodata managed a network of 80 resellers that sold 10 different products. The company invested countless hours into training, deal management, and coordination, which was challenging and affected its performance. Streamlining processes was crucial. It found a solution in Kiflo, a channel partner management software which helped define deal registration, set a clear business plan, and organized resources effectively. Halodata’s indirect sales went up by 33% in a year with Kiflo’s help. B2B Businesses Are Creating a Sales Machine with PRM Software B2B executives are giving priority to consolidating multiple systems into one to provide simplified support to their channel partners. The partner relationship management market size is set to reach $1994.76 million by 2026 (Market Research Future). The changes in digitization, the expansion of businesses in new territories, and the need to create external partnerships to strengthen sales channels are driving the market’s growth. Getting buy-in for PRM is no longer a hassle for B2B executives because they use partner management software for: Achieving productive marketing Providing partners with robust marketing material, implementing an MDF program, and periodically updating co-branded marketing materials that can be accessed through PRM software brings in more revenue. Addressing partner oversight PRM software provides analytics and reports that can give you insights into your partners’ performance. These insights can help you make critical changes to your channel strategy to achieve optimum results and avoid oversight. Real-time partner feedback Your channel partners can provide actionable insights that can help you adjust your approach to addressing customer pain points. Read more about effective channel partner management. Conclusion Based on the unique requirements of a business, channel partnerships take shape. They can be effectively managed using PRM solutions and enhance revenue growth strategies across different touchpoints. FAQ What features should you look for in PRM software? Some features that you should look for in a PRM software are partner profiles, partner portals, partner performance management, data integration, partner marketplace, and partner contract management. How does PRM help increase ROI? Partner relationship management helps increase ROI by providing businesses with a comprehensive view of how well their channel partners are doing, how they can empower their partners to do more, and what steps need to be taken to strengthen the partnership. How can you create a successful partner relationship management strategy? You can create a successful PRM strategy by using insights from PRM software to make decisions, streamlining lead management, onboarding, and training partners, and preventing partner churn through transparent communication.

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SaaS Businesses Are Booming Through Channel Partnerships

Article | May 20, 2022

Today’s SaaS companies build their brands, expand their customer base, smartly utilize their resources, and scale their revenue through channel partnerships. More than 40% of the $5 trillion global IT market is in North America. It accounts for more than 10% of the United States national economy and 11.8 million jobs. These numbers are possible because of successful channel partnerships within the SaaS ecosystem, which is made up of software publishers, computer systems design firms, computer programming service suppliers, and facilities management companies. Carahsoft, a government IT solutions provider, resells DocuSign’s e-signature services to the public sector. Consequently, 800+ local, state, federal, and tribal agencies use DocuSign. A SaaS channel partnership similar to this benefit both partners and helps them generate revenue. “We’re seeing more and more early-to mid-stage SaaS companies look to partnerships as a means to achieve their growth goals,” said Tyler Calder, Vice President of Marketing at PartnerStack, a partner management platform. “For many SaaS companies, getting started with an ambassador, affiliate, or referral program is the first step in developing a partner ecosystem strategy.” Which Type of SaaS Channel Partners Bring in the Revenue? System Integrators- This kind is ideal for complex products that need integration into an existing IT ecosystem. Distributors- They provide an established distribution channel for their vendor’s product Value-added resellers- They contribute to customer acquisition in new markets. Managed service providers (MSP)- They monitor and maintain the IT infrastructure. IT consultants- They provide independent IT advice, project management, and administrative services SaaS companies generated 21% of the total revenue through channel partnerships, says SaaS Capital, in a 2018 survey. Your Muse List for SaaS Channel Partnership Commitment- Are your C-level executives ready to commit to a channel partnership? Also, consider human resources and budgeting to dedicate to the partnership. Product readiness- Does your product appeal to your prospective channel partner? Ensure that your partner can get support and training to sell your product independently. Focused sales & marketing teams- Do your sales and marketing teams have enough enablement material to help the channel partner sell your product effectively? You may want to consider preparing case studies, videos, scripts, and ICP documents in advance. Streamlined operations- Try consultation or an expert opinion to figure out what kind of support you can provide to your partners through your sales, marketing, and success teams. Last Word Though most partnerships start as an experiment for growth SaaS companies are steadfast today. They are redefining the way businesses operate and scale while acting as the backbone of revenue generation.

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Cement Marketing

Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. Today, we still lead the way.

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Seemplicity and Checkmarx Partner to Streamline the Discover-to-Remediation Lifecycle

Checkmarx, Seemplicity | August 08, 2022

Seemplicity, the first risk reduction and productivity platform for modern security teams, today announced that it has partnered with Checkmarx, the global leader in developer-centric application security testing (AST) solutions. The partnership will see the Checkmarx One Platform integrated within Seemplicity's Productivity Platform, allowing joint customers to simplify the entire find-to-fix lifecycle and ultimately accelerate the time to remediation of vulnerabilities found throughout the software development lifecycle (SDLC). The integration brings security findings discovered by Checkmarx into Seemplicity's platform that provides a unified picture and workspace for risks posed to the organization. Seemplicity's deduplication, prioritization and workflow capabilities combined with Checkmarx' context-aware correlation engine empower organizations with both the visibility and operational efficiency required to successfully drive risk down at scale. The joint solution is deployed by both managed security service providers (MSSP) as well as security teams within large enterprises. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "This partnership and the integration of our two platforms will bring the future of work to application security teams and reduce time-to-remediation for our joint partners." Checkmarx is working to drastically reduce risk by delivering seamless application security management from coding to deployment, to day-to-day management. Integrating and automating directly into DevOps processes enables organizations to confidently manage and mitigate more effectively in less time. "Our partnership with Checkmarx is very exciting for us and stems from our shared philosophy of making work for security professionals easier, better, and more fulfilling," said Sharon Besser, SVP Business Development Seemplicity." This integration enhances the security teams' performance and provides a strong foundation for any enterprise to scale security functions in pace with business growth. As the threat landscape continuously evolves and the talent shortage increases the workload on security workers, our partnership will let security teams feel confident that they not only are able to find all the vulnerabilities, but to get the fix done quickly and efficiently." Checkmarx and Seemplicity will hold a joint webinar discussing the future of work for AppSec teams touching on; how to rapidly reduce backlogs, how to gain full visibility and remediation for the entire enterprise, and how to prioritize fixes based on severity and workload. Sign up for the webinar on August 4, 2022, at 10:00 am (EDT) here. About Checkmarx Checkmarx is constantly pushing the boundaries of Application Security Testing to make security seamless and simple for the world's developers while giving CISOs the confidence and control they need. As the AppSec testing leader, we provide the industry's most comprehensive solutions, giving development and security teams unparalleled accuracy, coverage, visibility, and guidance to reduce risk across all components of modern software—including proprietary code, open source, APIs, and infrastructure as code. Over 1,600 customers, including half of the Fortune 50, trust our security technology, expert research, and global services to securely optimize development at speed and scale. For more information, visit the Checkmarx website, check out the blog or follow the company on LinkedIn. About Seemplicity Seemplicity is revolutionizing the way security teams drive and scale risk reduction efforts across organizations by orchestrating, automating, and consolidating all remediation activities into one workspace. As the first productivity workflow platform created for modern security teams, Seemplicity transforms the remediation process into a streamlined and collaborative effort that can easily be utilized by developers, DevOps, and IT across the organization, helping them achieve complete operational resilience and establish a truly scalable security program. Seemplicity was founded in 2020 by cybersecurity veterans Yoran Sirkis, Ravid Circus, and Rotem Cohen Gadol, and its customers include Fortune 500 and publicly traded companies. For more information visit www.seemplicity.io

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Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

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Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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Seemplicity and Checkmarx Partner to Streamline the Discover-to-Remediation Lifecycle

Checkmarx, Seemplicity | August 08, 2022

Seemplicity, the first risk reduction and productivity platform for modern security teams, today announced that it has partnered with Checkmarx, the global leader in developer-centric application security testing (AST) solutions. The partnership will see the Checkmarx One Platform integrated within Seemplicity's Productivity Platform, allowing joint customers to simplify the entire find-to-fix lifecycle and ultimately accelerate the time to remediation of vulnerabilities found throughout the software development lifecycle (SDLC). The integration brings security findings discovered by Checkmarx into Seemplicity's platform that provides a unified picture and workspace for risks posed to the organization. Seemplicity's deduplication, prioritization and workflow capabilities combined with Checkmarx' context-aware correlation engine empower organizations with both the visibility and operational efficiency required to successfully drive risk down at scale. The joint solution is deployed by both managed security service providers (MSSP) as well as security teams within large enterprises. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "This partnership and the integration of our two platforms will bring the future of work to application security teams and reduce time-to-remediation for our joint partners." Checkmarx is working to drastically reduce risk by delivering seamless application security management from coding to deployment, to day-to-day management. Integrating and automating directly into DevOps processes enables organizations to confidently manage and mitigate more effectively in less time. "Our partnership with Checkmarx is very exciting for us and stems from our shared philosophy of making work for security professionals easier, better, and more fulfilling," said Sharon Besser, SVP Business Development Seemplicity." This integration enhances the security teams' performance and provides a strong foundation for any enterprise to scale security functions in pace with business growth. As the threat landscape continuously evolves and the talent shortage increases the workload on security workers, our partnership will let security teams feel confident that they not only are able to find all the vulnerabilities, but to get the fix done quickly and efficiently." Checkmarx and Seemplicity will hold a joint webinar discussing the future of work for AppSec teams touching on; how to rapidly reduce backlogs, how to gain full visibility and remediation for the entire enterprise, and how to prioritize fixes based on severity and workload. Sign up for the webinar on August 4, 2022, at 10:00 am (EDT) here. About Checkmarx Checkmarx is constantly pushing the boundaries of Application Security Testing to make security seamless and simple for the world's developers while giving CISOs the confidence and control they need. As the AppSec testing leader, we provide the industry's most comprehensive solutions, giving development and security teams unparalleled accuracy, coverage, visibility, and guidance to reduce risk across all components of modern software—including proprietary code, open source, APIs, and infrastructure as code. Over 1,600 customers, including half of the Fortune 50, trust our security technology, expert research, and global services to securely optimize development at speed and scale. For more information, visit the Checkmarx website, check out the blog or follow the company on LinkedIn. About Seemplicity Seemplicity is revolutionizing the way security teams drive and scale risk reduction efforts across organizations by orchestrating, automating, and consolidating all remediation activities into one workspace. As the first productivity workflow platform created for modern security teams, Seemplicity transforms the remediation process into a streamlined and collaborative effort that can easily be utilized by developers, DevOps, and IT across the organization, helping them achieve complete operational resilience and establish a truly scalable security program. Seemplicity was founded in 2020 by cybersecurity veterans Yoran Sirkis, Ravid Circus, and Rotem Cohen Gadol, and its customers include Fortune 500 and publicly traded companies. For more information visit www.seemplicity.io

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MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

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MARKETING DATA,CHANNEL PARTNERSHIPS

Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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