Article | January 18, 2021
As the New Year unfolds, the digital marketing trends for 2021 are expanding with it. And as the years go by, online marketing techniques are dominating the Internet.
The pandemic’s recent surge has indeed brought more people closer to their virtual screens than ever before. This phenomenal change caters to a groundbreaking opportunity for businesses to shift their marketing strategies online.
This encourages them to develop and advance a digital tactic for their business’s web adaptation. Luckily, the newest tools and methods also adapt to the convenience of the netizens.
The Advent of Online Change
In a world where progressive advancement is taking place, being conventionally inclined has never been enough. This is why marketers need to go beyond their limits and operate with the world’s movement by knowing the digital marketing trends for 2021. This will ensure the expansion of the customer base and, at the same time, heighten their marketing experiences.
AI-motorized digital promotion
For the past few years, online business has started utilizing artificial intelligence to power up conversational marketing. This tactic generates a customized, user-friendly product experience for the customers. Generally, it also provides a smoother transaction and familiarity with the help of Facebook messenger, LinkedIn broadcasts, and on-screen chatbots.
This marketing trend’s main advantage doesn’t only enhance effortless communication between the marketer and the customers. It also conveniently keeps track of the sales by analysing the user’s behavioural patterns displayed in the client’s data. Conversational marketing also decreases the employees’ load with its user-centric feature and is expected to develop further in 2021.
Shifting to the alternatives with advertising
For most folks, advertisements are quite an eyesore to look at on the screen. Most people don’t know, though, that these spontaneous, annoying ads bring most businesses’ great profit. They also give the business a chance to influence in the marketing arena. In the year 2021, programmed advertisements will be one of the crucial marketing trends that allow businesses to gather a giant mass of specific audiences.
The constant alteration of search engine results will result in a much higher need for consumers to search for traffic. With the heightened increase of competition in the digital space, advertising methods will safeguard an elevated level of trust from the target consumers. In utilizing this marketing strategy, businesses are always encouraged to find a suitable advertising platform.
Boosting customer-friendly experiences with voice optimization
The online medium is a much more competitive market than conventional ones. Crafting exclusive deals, spot-on markdowns, and low rate expenses are never enough for attracting online purchases. In the world of digital evolution, customers will always crave first-rate shopping experiences to tend to their needs. That being said, businesses must develop more hassle-free counter experiences to ensure customer satisfaction.
As most businesses started to invest heavily in mobile marketing, producers need to ramp up their capitalization efforts. One prime example is optimizing the voice searching feature to provide a smoother customer experience. As predicted by online marketing analysts, 55% of the Internet search queries utilized voice searching optimization. Therefore, the search-friendly feature will only grow in 2021.
Optimising the Augmented Trends
For starters, it is never enough for a business to be complacent in formulating what the digital marketing trends for 2021 are. Experienced and qualified consultants in the virtual platform should help enterprises to work out the designed strategies.
Doing so will allow the marketing specialists to analyse the operation until effective marketing segments are chosen at the endpoint.
Refining the traditional approach
With the high-end development of technology swinging in most netizens’ sights, the classical method will not help businesses expand. So going with a specific marketing channel would no longer be relevant. Companies must be aware of developing all accessible spheres, such as native promotion, advertisement, and engaging content.
Rising above the limits with neuromarketing
One of the most futuristic trends in the year 2021 would be neuromarketing. This type of marketing trend involves scrutinizing and studying how that influences a customer’s behaviour. Doing this process, one would analyse the human brain’s scientific bustle. This would allow owners to modify their existing strategies to trigger the audience’s liking.
The central core of Internet marketing to expand a profit doesn’t only rely on digital marketing trends for 2021. For a company to achieve a tremendous feat in the digital and competitive space, crafting a positive image in the limelight is essential. Moreover, businesses are always encouraged to think outside the box to connect with their ever-changing consumers in the most convenient, relevant, and adaptable approach.
Article | January 18, 2021
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too.
Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021?
Amelia Neate, Senior Manager at agency Influencer Matchmaker, explains how brands should be looking to consider ambassadors as part of their influencer marketing strategy for the new year.
The rise of influencer marketing
Fast approaching a market size of $10 billion, the influencer marketing industry has seen an estimated growth of at least 50% each year since 2016. And over the last year alone, the industry has increased by approximately $3 billion.
The coronavirus pandemic has simply sped up changes that were already underway and has allowed creators and agencies within the industry to understand the need to adapt to consumer needs.
And if this year has taught us anything, it’s that trust, and authenticity are pivotal. So, with that being said, we believe that brands should be looking to transition influencers into ambassadors in order to promote collaborative, long-term partnerships.
One-off campaigns vs long-term partnerships
This is not a case of one being better than the other. They both offer incredible benefits to brands, however here at Influencer Matchmaker, we wanted to inform brands how they can turn the influencers they work with into ambassadors and long-term partners.
Influencers are a great way for brands to reach a brand-new audience, providing them with the ability to target potential consumers.
With large and loyal followings, influencers are able to promote a brand, along with their products and services, creating rather impactful results, however many influencer relationships are short-term.
And whilst this is incredibly effective, some brands may prefer to work with influencers as part of an ambassadorship and work on a number of campaigns with them over a longer period of time.
Influencers, as part of both short-term and long-term campaigns, will create and share content about the brand and its products.
However, brand ambassadors will actively and regularly use the products and will share the same values as both the brand and their target audience. This, in turn, creates an authentic and honest relationship between the ambassador and their following.
Consider an ambassador a cheerleader for your brand. They become a representative and maintain an ongoing relationship, earning the trust and loyalty of their followers.
Often, when brands form a partnership with an ambassador, they can post a variety of content, as opposed to one-off posts or stand-alone images. They are able to get involved in press events, offer discount codes and so much more.
Long-term collaborations and ambassadorships usually take part over the course of three months or longer.
How to transition an influencer into an ambassador
Brands should look for influencers who are already fans of their brand and products, and actively uses them.
This may seem odd - why pay somebody to promote your brand when they already talk about it to their audience?
If an influencer already uses your product or has previously discussed your brand, then they already have an audience that is interested and engaged, meaning they are likely to receive any long-term campaigns and collaborations extremely well.
This also increases the level of trust between the brand, the influencer and the target audience. The audience will recognise the authenticity of the collaboration, resulting in a greater return on investment (ROI) for the brand.
As well as this, more recently, brands have been collaborating with ambassadors in a different way and one that is proving to be extremely effective.
Ambassadors have been creating their very own collections with brands, as well as selecting their own edits. This has allowed brands to collaborate with ambassadors in a much more personal manner, creating an even deeper connection with their audience and potential consumers.
Popular influencers have been collaborating with well-known retailors to do exactly that. Victoria Magrath, founder of InTheFrow, recently teamed up with luxury jewellery brand Edge of Ember to create her very own collection. And fellow luxury fashion influencer Lydia Millen has also partnered with Karen Millen.
Similarly, Emma Willis and Marvin Humes have formed a long-term partnership with well-known high-street brand, Next. They both create seasonal fashion edits and collections, which are incredibly well-received by their audiences.
In The Style is an online retailer which is recognised for its long-term collaborations with a number of successful social media influencers. Getting the likes of Jacqueline Jossa, Olivia Bowen and Billie Shepherd on board to create their very own clothing ranges has made the brand one of the most successful online fashion stores.
Transitioning an influencer into an ambassador is a sure-fire way to create successful campaigns. And now more than ever, consumers are seeking creative and authentic partnerships, and what better way to do that than with a brand ambassador?
Article | January 18, 2021
A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.
Article | January 18, 2021
Anyone hear the letters CCPA or GDPR this week, or working on getting privacy controls in place for marketing communications? Just six months after CCPA went into effect – and with half a dozen other states drafting privacy and/or data protection legislation – marketers are still clamoring to understand what it means for how we target and engage with prospects and customers.