Making Sense of Marketing Attribution

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Our seventh Digital Intelligence Briefing, in association with Econsultancy, is dedicated to making sense of Marketing Attribution. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies, with a near-equal mix of B2C and B2B focused companies. Survey respondents are based predominantly in Europe and North America.

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OLAmobile

OLAmobile is a marketing technology group fully focused on improving the performance of advertisers and publishers. Our goal is to provide the advanced technology our clients need in order to get an optimal mobile reach while supercharging ROI results.

OTHER ARTICLES

Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | February 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

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The Role of AI in digital marketing

Article | February 27, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and a myriad of innovations has reinvented the marketing industry. Amongst many, artificial intelligence and augmented reality are an integral part of the digital marketing landscape. AI and its applications have not left any sector untouched, and its forms are far beyond mundane.

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New ways to use hashtags in your social media marketing

Article | February 27, 2020

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now. New data from Sprout Social suggests turning to your customers to see how they are specifically using your hashtags in their posts and reviews about your brand and following suit. While it's good not to overuse hashtags in a single specific post (more in that a bit later), you definitely want to tap into every existing hashtag you see that is garnering attention and traffic for your brand. You can do this by using these hashtags in a spread-out fashion in a series of posts over a number of hashtags.

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Leveraging AI Chatbots as a Marketer and What’s Coming Next?

Article | February 27, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!

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Spotlight

OLAmobile

OLAmobile is a marketing technology group fully focused on improving the performance of advertisers and publishers. Our goal is to provide the advanced technology our clients need in order to get an optimal mobile reach while supercharging ROI results.

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