Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust.
What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth
Lifecycle Marketing at a Glance
Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next.
Stages of Lifecycle Marketing
A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back.
Stages of a lifecycle marketing plan:
Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage.
Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media.
Here you provide your prospects with information on your product or service so they can move towards making a purchase decision.
Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple.
After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service.
Your customers become your brand ambassadors and promote your product to their contacts.
What Does Lifecycle Marketing Do for Your Business?
Helps grow your customer base through elevated customer experience
Improves sales by turning a one-time buyer into a returning customer
Turns customers into brand advocates who promote and vouch for your brand
Improves marketing ROI and lifetime customer value (LCV)