Awin Global | September 27, 2023
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year.
The Solution: Choice, Control, Customization and ROI
Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors.
Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency.
ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin.
"Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way."
To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem
Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.
PR Newswire | September 27, 2023
Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core.
As an Akamai Qualified Computing Partner, Ateme offers Akamai customers end-to-end high-quality video-delivery solutions and greater choices in their digital transformation. The smooth, one-stop source facilitates cloud migration, as well as customers' search for a relevant Akamai-supported solution.
We are honored to become a part of the Akamai Qualified Computing Partner Program, said Ricardo Minari, Director of Global Partnerships at Ateme.
"We are honored to become a part of the Akamai Qualified Computing Partner Program," said Ricardo Minari, Director of Global Partnerships at Ateme. "This partnership highlights Ateme's commitment to ensuring our customers deliver the highest quality of video content to global audiences, even during their ongoing digital transformation journeys."
With Ateme's high-quality video-delivery solution running on Akamai, joint customers can benefit from low latency and better throughput thanks to the power of Akamai Connected Cloud, Akamai's massively distributed edge and cloud platform. As a qualified computing partner, Ateme offers workloads that can be deployed with a range of origin options on Akamai, giving customers the flexibility to choose either a self-managed or an Akamai-managed origin. In addition, Ateme's compression efficiency combined with Akamai's cloud computing services' competitive data-transfer rates can help customers enjoy the cost benefits of reduced bandwidth and storage requirements.
"Akamai is pleased to make quality video compression and delivery easily available to Akamai customers through the Akamai Qualified Computing Partner Program," said Matt Berk, Vice President of Cloud Computing at Akamai. "Pay TV operators and content providers are now able to captivate their audiences with high-quality video and scale it across Akamai Connected Cloud, the massively distributed platform for cloud computing, security, and content delivery."
The Akamai Qualified Computing Partner Program is designed to make solution-based features that are interoperable with Akamai's cloud computing services easily accessible to Akamai customers. The services are provided by Akamai technology partners that complete a rigorous qualification process to ensure they are readily available to deploy and scale across the globally distributed Akamai Connected Cloud.
To learn more about the Akamai Qualified Computing Partner Program or to join the leading technology companies that partner with Akamai, visit the Akamai Technology Partner Program page.
Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.
Content Marketing, Marketing Data
GetWireless | January 09, 2023
GetWireless, a distributor of cellular devices, has announced a partnership with Semtech, a supplier of semiconductors and advanced algorithms, to promote the adoption of LoRaWAN technology. With this partnership, businesses and solution providers will be able to connect IoT devices through both traditional cellular networks and LoRaWAN technology.
GetWireless has also entered into agreements with leading LoRaWAN network providers to offer low-cost, easy-to-deploy network plans with hardware from leading suppliers. David Smith, VP of IoT Solutions at GetWireless and Chair of the LoRa Alliance Certification Committee, said that the company wants to be a channel enabler of LoRaWAN technology with these new connectivity options.
"The expansion of LoRaWAN into new market segments will support the rapid growth of LoRaWAN end device solutions. GetWireless will exhibit at CES in Las Vegas from January 5th–8th, 2023."
Marc Pegulu, VP of the Wireless and Sensing Product Group with Semtech
GetWireless is committed to expanding the use of LoRaWAN technology and making it more accessible to businesses and customers alike. GetWireless is a leading provider of wireless and sensing solutions, leveraging the power of LoRaWAN technology to help customers bring their projects to life. GetWireless is going to CES, the biggest tech show of the year, to show that it is committed to the growth of LoRaWAN.
GetWireless is a company that specializes in the distribution of wireless solutions for the Internet of Things. Based in Minneapolis, they have been in operation since 2001. GetWireless offers a range of products, including embedded modules, socket modems, and cellular gateways, to help connect various devices in the IoT. They focus on a select portfolio of premium brands, including Sierra Wireless, Peplink, Nextivity, and more, in order to provide the best possible expertise and support for their customers.