MARKETING STRATEGY
Identity Dental Marketing | December 28, 2021
One of the established and prominent companies, Identity Dental Marketing, provides free marketing resources to its customers. The organization has taken this step to enhance its reach and assist customers in marketing. Its CEO, Grace Rizza, provides marketing resources through her Facebook group, podcast sessions, and individual strategy sessions.
The Facebook group, Dentistry Growing with Grace, has many dental professionals. The CEO delivers weekly video content and prompts, keeping significant dental marketing and business strategy.
Most of the people join random group, attend events or set up a planning session and have come to find a sales pitch. My way is something different. I consider each conversation as an opportunity to bring value. Keep those interactions in my mind; I would like to make a positive impact. Ultimately, my objective is to exclude the fluff and get to business.”
Grace Rizza, founder and owner of Identity Dental Marketing
The famous podcast ”Dentistry’s Growing with Grace” features interviews with dental experts. Most recently, the podcast has featured many renowned and skilled dental educators, such as Dr. Lou Chumra, Dr. Michael Stella, and so on. The guests and the CEO of the organization, Grace Rizza deliver valuable insights into employment, advertising and treatment planning, and many other diverse topics that are essential for their customers.
Dr. Paul Miller, one of the long-term clients of Identity Dental Marketing, has said, “As a dental practice owner, whatever resources I have received were extremely valuable and beneficial. I am glad to have such a marketing organization for trusted marketing guidance and support”.
Know more about Identity
Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, logo designing, website designing, Google Ads optimization, customized dental marketing plans and much more.
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SEARCH ENGINE OPTIMIZATION
Zib Digital | November 18, 2021
According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity.
As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid SEO strategy improve a website's ranking in search engine results, but it will also bring a host of other benefits including long term brand awareness and boosting a business' credibility.
The digital space is saturated with businesses across all industries and consumers place significant value on the perceived image of a business to establish trust. If a website ranks high on search engine results pages, it is typically considered high-quality and trustworthy, which will boost a business' credibility.
The leading SEO agency Sydney-wide explains that SEO can support other content marketing efforts too. SEO can maximise paid marketing strategies like pay-per-click (PPC). PPC helps a website to appear at the top of paid results while SEO does the same organically. Having both paid and organic marketing efforts appearing at the top of the search engine results page will strengthen a business' authority.
Along with having a website that is optimised for search engines, a solid SEO strategy will result in an excellent user-friendly website, which will improve the user's experience.
Zib Digital points out for businesses sitting on the fence about whether they should invest in SEO, it's likely their competitors already are. Investing in SEO can help a business' website to outrank the competition in search engine results and gain market share.
Zib Digital use proven strategies to deliver long-term results.
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MARKETING DATA
OrbitWeb | November 02, 2021
OrbitWeb, a digital marketing agency in the Greater Toronto Area, announced that it has achieved the new Google Partner requirements. This partnership celebrates OrbitWeb’s expertise in demonstrating successful industry best practices.
“We’ve been a Google Partner for two years now here at OrbitWeb. The idea came after we decided to launch a PPC Management service for our web design clients back in 2018. At that time, our focus was on Web Development. However, there was a clear need to provide a complete Search Engine Optimization & Marketing solution to our existing and future clients. We’re very pleased with the Google Partners Programme and look forward to working with Google to grow our PPC Management offering further over the coming years.”
Rigoberto Guadron, CEO at OrbitWeb
With the Google Partner status, OrbitWeb stays ahead of the curve by working directly with Google to help clients get the most out of their marketing budgets using the latest Google tools and products. In order to achieve this certification, OrbitWeb met eligibility requirements which included passing certification exams that demonstrated expertise with managing Google accounts, continued best practices, and maintaining minimum spending levels.
About OrbitWeb
OrbitWeb is a data-driven digital marketing agency from the Greater Toronto Area (GTA). OrbitWeb offers integral solutions that propel businesses into the digital space. OrbitWeb is BBB Accredited and ranked one of the TOP PPC companies in Toronto according to Upcity.com
About Google
Google Partners is a marketing program for advertising agencies that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed.
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