Is Google testing out green labels for PPC ads?

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First of all, these may just be tests, and we may never see these green labels in common use.Normally, in UX testing, different colours will be tried out to determine which are most effective as calls to action. In this case though, the motives are likely to be different. Google’s aim is to deliver clicks for its advertisers and thus more revenue for itself. It’s hard to see a reason for the green colour, other than that it blends in more easily with the green text showing the URL, thus making it look less like an ad.

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DWA

DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people.

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Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 16, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | July 14, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | August 5, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

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Spotlight

DWA

DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people.

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MARKETING STRATEGY

Identity Dental Marketing Offers Free Marketing Guidance

Identity Dental Marketing | December 28, 2021

One of the established and prominent companies, Identity Dental Marketing, provides free marketing resources to its customers. The organization has taken this step to enhance its reach and assist customers in marketing. Its CEO, Grace Rizza, provides marketing resources through her Facebook group, podcast sessions, and individual strategy sessions. The Facebook group, Dentistry Growing with Grace, has many dental professionals. The CEO delivers weekly video content and prompts, keeping significant dental marketing and business strategy. Most of the people join random group, attend events or set up a planning session and have come to find a sales pitch. My way is something different. I consider each conversation as an opportunity to bring value. Keep those interactions in my mind; I would like to make a positive impact. Ultimately, my objective is to exclude the fluff and get to business.” Grace Rizza, founder and owner of Identity Dental Marketing The famous podcast ”Dentistry’s Growing with Grace” features interviews with dental experts. Most recently, the podcast has featured many renowned and skilled dental educators, such as Dr. Lou Chumra, Dr. Michael Stella, and so on. The guests and the CEO of the organization, Grace Rizza deliver valuable insights into employment, advertising and treatment planning, and many other diverse topics that are essential for their customers. Dr. Paul Miller, one of the long-term clients of Identity Dental Marketing, has said, “As a dental practice owner, whatever resources I have received were extremely valuable and beneficial. I am glad to have such a marketing organization for trusted marketing guidance and support”. Know more about Identity Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, logo designing, website designing, Google Ads optimization, customized dental marketing plans and much more.

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Zib Digital on the Benefits of SEO for Business

Zib Digital | November 18, 2021

According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity. As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid SEO strategy improve a website's ranking in search engine results, but it will also bring a host of other benefits including long term brand awareness and boosting a business' credibility. The digital space is saturated with businesses across all industries and consumers place significant value on the perceived image of a business to establish trust. If a website ranks high on search engine results pages, it is typically considered high-quality and trustworthy, which will boost a business' credibility. The leading SEO agency Sydney-wide explains that SEO can support other content marketing efforts too. SEO can maximise paid marketing strategies like pay-per-click (PPC). PPC helps a website to appear at the top of paid results while SEO does the same organically. Having both paid and organic marketing efforts appearing at the top of the search engine results page will strengthen a business' authority. Along with having a website that is optimised for search engines, a solid SEO strategy will result in an excellent user-friendly website, which will improve the user's experience. Zib Digital points out for businesses sitting on the fence about whether they should invest in SEO, it's likely their competitors already are. Investing in SEO can help a business' website to outrank the competition in search engine results and gain market share. Zib Digital use proven strategies to deliver long-term results.

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MARKETING DATA

OrbitWeb Achieves New Google Partner Requirements

OrbitWeb | November 02, 2021

OrbitWeb, a digital marketing agency in the Greater Toronto Area, announced that it has achieved the new Google Partner requirements. This partnership celebrates OrbitWeb’s expertise in demonstrating successful industry best practices. “We’ve been a Google Partner for two years now here at OrbitWeb. The idea came after we decided to launch a PPC Management service for our web design clients back in 2018. At that time, our focus was on Web Development. However, there was a clear need to provide a complete Search Engine Optimization & Marketing solution to our existing and future clients. We’re very pleased with the Google Partners Programme and look forward to working with Google to grow our PPC Management offering further over the coming years.” Rigoberto Guadron, CEO at OrbitWeb With the Google Partner status, OrbitWeb stays ahead of the curve by working directly with Google to help clients get the most out of their marketing budgets using the latest Google tools and products. In order to achieve this certification, OrbitWeb met eligibility requirements which included passing certification exams that demonstrated expertise with managing Google accounts, continued best practices, and maintaining minimum spending levels. About OrbitWeb OrbitWeb is a data-driven digital marketing agency from the Greater Toronto Area (GTA). OrbitWeb offers integral solutions that propel businesses into the digital space. OrbitWeb is BBB Accredited and ranked one of the TOP PPC companies in Toronto according to Upcity.com About Google Google Partners is a marketing program for advertising agencies that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed.

Read More

MARKETING STRATEGY

Identity Dental Marketing Offers Free Marketing Guidance

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One of the established and prominent companies, Identity Dental Marketing, provides free marketing resources to its customers. The organization has taken this step to enhance its reach and assist customers in marketing. Its CEO, Grace Rizza, provides marketing resources through her Facebook group, podcast sessions, and individual strategy sessions. The Facebook group, Dentistry Growing with Grace, has many dental professionals. The CEO delivers weekly video content and prompts, keeping significant dental marketing and business strategy. Most of the people join random group, attend events or set up a planning session and have come to find a sales pitch. My way is something different. I consider each conversation as an opportunity to bring value. Keep those interactions in my mind; I would like to make a positive impact. Ultimately, my objective is to exclude the fluff and get to business.” Grace Rizza, founder and owner of Identity Dental Marketing The famous podcast ”Dentistry’s Growing with Grace” features interviews with dental experts. Most recently, the podcast has featured many renowned and skilled dental educators, such as Dr. Lou Chumra, Dr. Michael Stella, and so on. The guests and the CEO of the organization, Grace Rizza deliver valuable insights into employment, advertising and treatment planning, and many other diverse topics that are essential for their customers. Dr. Paul Miller, one of the long-term clients of Identity Dental Marketing, has said, “As a dental practice owner, whatever resources I have received were extremely valuable and beneficial. I am glad to have such a marketing organization for trusted marketing guidance and support”. Know more about Identity Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, logo designing, website designing, Google Ads optimization, customized dental marketing plans and much more.

Read More

SEARCH ENGINE OPTIMIZATION

Zib Digital on the Benefits of SEO for Business

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According to the leading digital marketing agency Sydney-wide, Zib Digital, over the past decade, the digital marketing space has expanded significantly. Now, most consumers turn to search engines to find the products and services they need, which is why businesses who aren't utilising a solid SEO strategy risk missing a huge growth opportunity. As Zib Digital explains, optimisation leads to more visibility which will ultimately enable a business to grow. Not only will a solid SEO strategy improve a website's ranking in search engine results, but it will also bring a host of other benefits including long term brand awareness and boosting a business' credibility. The digital space is saturated with businesses across all industries and consumers place significant value on the perceived image of a business to establish trust. If a website ranks high on search engine results pages, it is typically considered high-quality and trustworthy, which will boost a business' credibility. The leading SEO agency Sydney-wide explains that SEO can support other content marketing efforts too. SEO can maximise paid marketing strategies like pay-per-click (PPC). PPC helps a website to appear at the top of paid results while SEO does the same organically. Having both paid and organic marketing efforts appearing at the top of the search engine results page will strengthen a business' authority. Along with having a website that is optimised for search engines, a solid SEO strategy will result in an excellent user-friendly website, which will improve the user's experience. Zib Digital points out for businesses sitting on the fence about whether they should invest in SEO, it's likely their competitors already are. Investing in SEO can help a business' website to outrank the competition in search engine results and gain market share. Zib Digital use proven strategies to deliver long-term results.

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MARKETING DATA

OrbitWeb Achieves New Google Partner Requirements

OrbitWeb | November 02, 2021

OrbitWeb, a digital marketing agency in the Greater Toronto Area, announced that it has achieved the new Google Partner requirements. This partnership celebrates OrbitWeb’s expertise in demonstrating successful industry best practices. “We’ve been a Google Partner for two years now here at OrbitWeb. The idea came after we decided to launch a PPC Management service for our web design clients back in 2018. At that time, our focus was on Web Development. However, there was a clear need to provide a complete Search Engine Optimization & Marketing solution to our existing and future clients. We’re very pleased with the Google Partners Programme and look forward to working with Google to grow our PPC Management offering further over the coming years.” Rigoberto Guadron, CEO at OrbitWeb With the Google Partner status, OrbitWeb stays ahead of the curve by working directly with Google to help clients get the most out of their marketing budgets using the latest Google tools and products. In order to achieve this certification, OrbitWeb met eligibility requirements which included passing certification exams that demonstrated expertise with managing Google accounts, continued best practices, and maintaining minimum spending levels. About OrbitWeb OrbitWeb is a data-driven digital marketing agency from the Greater Toronto Area (GTA). OrbitWeb offers integral solutions that propel businesses into the digital space. OrbitWeb is BBB Accredited and ranked one of the TOP PPC companies in Toronto according to Upcity.com About Google Google Partners is a marketing program for advertising agencies that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed.

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