iProspect chief: Don't get blinded by the science of programmatic

| August 5, 2016

article image
Global chief of digital media agencies discusses the rise of programmatic advertising and wider data-driven marketing trends, and how the consumer experience remains paramount

Spotlight

Midas Touch

Midas Touch is India’s best Digital Marketing and Social Media agency with the clients and awards to prove it. A large chunk of our work involves B2B focused business and brands who rely on us for everything in Digital and Social Strategy - from definition to execution. We believe in delivering true business outcomes – for us B2B means Branding >> Buzz >> Business Outcomes.

OTHER ARTICLES

Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

Article | April 27, 2020

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.

Read More

AI and Strategic PR: The new frontier

Article | March 5, 2020

In the last decade, the PR and communications industries have gone through a huge transformation, with the sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. For example, 20 years ago, only a handful of publications could have a meaningful impact on the reputation of most companies. Today, this could not be further from the truth. Unfortunately, the new reality, driven by the changes on information consumption, is forcing PR professionals to focus on more tactical tasks instead of using their expertise to full effect. Artificial intelligence (AI) is the tool that will empower PR professionals to focus and be more effective on strategic initiatives. More specifically, the combination of AI and human expertise is the solution to many of their challenges. This symbiosis between AI and humans in order to improve each other is what we refer to as augmented intelligence. Not only will this increase their efficiency on the tactical tasks they spend significant time today (as explained in the previous blogspot), but it will also open new opportunities to be strategic and influential across the organisation.

Read More

The B2B marketer’s guide to capturing imagination quickly

Article | July 15, 2020

Personalization has come a long way in the past two decades — from the early days of including your recipient’s name in mass email copy, to creating personalized proposals, tailoring content and segmenting audiences. Twenty years ago, these small pockets of personalization were seen as revolutionary for B2B marketers, who typically fall 3-5 years behind the consumer marketing world. Today, for world-class B2B marketers, it’s no longer enough. Seamless, dynamic, real-time personalization is vital. And, it needs to start at the beginning of the buyer journey — from the moment they land on your website.

Read More

SAFe® for Marketing

Article | July 20, 2020

With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this. To that end, we’ve been working with a number of enterprises to better understand how to integrate marketing with their SAFe implementations. In addition, as I think that we’ve noted previously, we run our entire business on SAFe and marketing has been integral to our business agility since about day one. This gives us our own experience as well.

Read More

Spotlight

Midas Touch

Midas Touch is India’s best Digital Marketing and Social Media agency with the clients and awards to prove it. A large chunk of our work involves B2B focused business and brands who rely on us for everything in Digital and Social Strategy - from definition to execution. We believe in delivering true business outcomes – for us B2B means Branding >> Buzz >> Business Outcomes.

Events