Introduction to social media

| August 25, 2016

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Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends, family, and acquaintances you already have. The most well-known social media platforms are Facebook, Twitter, Instagram and LinkedIn.

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JPL is one of the Mid-Atlantic’s largest independent, integrated marketing agencies. Headquartered in Harrisburg, PA with an office in New York City, we provide strategy and execution in four core practice areas.

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5 Ways How AI Is Changing B2B Marketing

Article | March 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or computers with certain algorithms and cognitive ability that enables them to perform tasks that are usually executed with human intelligence. Today, we see manifestations of AI technology already impacting our day to day lives. So many home appliances and children’s toys we see today are already leveraging AI technology. Thus, it doesn’t come as a surprise that AI is poised to change B2B marketing forever. AI is already being used by B2B marketers to find solutions to the marketing challenges they face daily. Over 80% of B2B marketing executives already agree to the fact that AI will completely transform B2B marketing 5 years from now. Moreover, a recent survey undertaken by a group of marketers recognized AI as the most likely technology to be utilized by marketing professionals in 2020.

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SAFe® for Marketing

Article | July 20, 2020

With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this. To that end, we’ve been working with a number of enterprises to better understand how to integrate marketing with their SAFe implementations. In addition, as I think that we’ve noted previously, we run our entire business on SAFe and marketing has been integral to our business agility since about day one. This gives us our own experience as well.

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How to use the right data to super-charge your PPC automation and create smarter marketing strategies

Article | August 6, 2020

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best come up with incredible paid search strategies. “Automation” has been something of a buzzword in the marketing world for quite some time, particularly when it comes to paid search. Search engines continue to roll out new features, often with the use of machine learning, to help make lives easier for marketers.

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7 Signs Your Manufacturing Company Should Hire a Marketing Agency

Article | August 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company

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JPL

JPL is one of the Mid-Atlantic’s largest independent, integrated marketing agencies. Headquartered in Harrisburg, PA with an office in New York City, we provide strategy and execution in four core practice areas.

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