Internet Marketing Strategy - Step by step

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Clickypage Specialized In Digital Marketing viz. SEM, Social Media Marketing, Mobile Marketing, Display Marketing, Google Analytics, Email Marketing & SEO. Objective Of Clickypage Is To Wipe-Out All barriers To Marketing Through Effective Digital Marketing.

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CHANNEL PARTNERSHIPS

Vendor Vetting: Things to Consider

Article | August 16, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

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MARKETING STRATEGY

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | July 12, 2022

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

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CHANNEL PARTNERSHIPS

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | August 8, 2022

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

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CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

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Spotlight

ClickyPage

Clickypage Specialized In Digital Marketing viz. SEM, Social Media Marketing, Mobile Marketing, Display Marketing, Google Analytics, Email Marketing & SEO. Objective Of Clickypage Is To Wipe-Out All barriers To Marketing Through Effective Digital Marketing.

Related News

Internet Marketing Agency, fishbat, Shares 3 Tips to Increase your Brand's Instagram Engagement.

Benzinga | January 02, 2019

As part of their commitment to helping companies continue to grow and thrive, internet marketing agency, fishbat, shares 3 tips to increase your brand's Instagram engagement. The rise of social media has led to a world that is more connected than ever before, and those connections are an incredibly valuable opportunity for marketers. Instagram is quickly growing and is the go-to social network for younger adults, which makes it an integral part of any company's marketing campaign. Discussed below are three ways that companies can adjust their approach to Instagram in order to maximize engagement. Post Quality Content. While there are definitely a lot of nuances to using maximizing efficiency of brand promotion on Instagram, the biggest factor is always going to be the quality of the company's posts.

Read More

IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016

IAB | November 01, 2016

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by PwC. That’s a 19-percent increase over the $27.5 billion reported for the first half of 2015. Digital growth is outpacing other media when compared to Nielsen data, thanks to mobile. Mobile ad revenues jumped 89 percent year over year to $15.5 billion in the first half of 2016. Mobile represented 47 percent of all internet ad revenues, up from 30 percent a year ago. Mobile growth has consistently been in double digits since 2012 and has seen increases across all formats this year: • Mobile search revenues increased 105 percent to 7.4 billion. • Mobile video rose 178 percent to 1.6 billion. • Mobile display banner ad revenue rose 62 percent to 6 billion. Search continued to account for 50 percent of all internet ad revenues across mobile and desktop. Search revenues reached $16.3 billion in the first half of the year across mobile and desktop, an increase of 19 percent year over year. Video’s share of ad revenues grew from 9 percent to 12 percent year over year. The report does not break out social as a percentage of mobile, but PwC says social media was a key driver of growth for mobile video and banner, accounting for nearly 100 percent of non-search growth in the industry. Social media ad revenues hit $7 billion in the first half of the year, up 57 percent year over year. Total social media revenue, including both mobile and desktop, has increased over 50 percent every half-year since 2012. The IAB Internet Advertising Revenue Report is prepared by PwC US. “These numbers demonstrate the growing importance of mobile, showing us the increasing demand for digital video and search, available anytime, anywhere, in the palm of your hand,” said David Silverman, a partner at PwC US. Display ad CPMs increased about three percent in first half of 2016. In-stream video CPMs were down two percent but continue to remain much higher than display. Two-thirds of digital advertising is sold on a performance basis and one-third on a CPM basis. The core portion of the survey conducted by PwC comes from companies selling ads and is supplemented with public information. PwC does not release any information about which companies participate but noted that the concentration of revenues continues to be dominated by a small number of companies. Ten companies generated 74 percent of digital advertising revenues in the first half of the year. The next 15 companies made up 10 percent of revenues. (The report does not mention or break out Google and Facebook, but these two companies, of course, overwhelmingly underpin the growth story.) On a quarterly basis, Q2 ad revenues increased 18 percent to $16.9 billion, up from $14.3 billion in Q2 2015. The full report is available here. ________________________________________ ABOUT THE AUTHOR Ginny Marvin As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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Why Rosetta Stone keeps shifting more ad dollars to digital

Rosetta | October 05, 2016

Over the last two years, language-learning software retailer Rosetta Stone Inc. has shifted a large share of its ad dollars from traditional channels like TV to digital because digital ads are more trackable, says Caitlin Romig, the retailer’s senior manager, digital marketing-global consumer. The move is part of the retailer’s increased focus on profitability. The retailer is focused on the “most efficient, responsive and quantifiable lead generation and conversion opportunities,” said CEO John Hass during its second quarter earnings call with analysts in August.

Read More

Internet Marketing Agency, fishbat, Shares 3 Tips to Increase your Brand's Instagram Engagement.

Benzinga | January 02, 2019

As part of their commitment to helping companies continue to grow and thrive, internet marketing agency, fishbat, shares 3 tips to increase your brand's Instagram engagement. The rise of social media has led to a world that is more connected than ever before, and those connections are an incredibly valuable opportunity for marketers. Instagram is quickly growing and is the go-to social network for younger adults, which makes it an integral part of any company's marketing campaign. Discussed below are three ways that companies can adjust their approach to Instagram in order to maximize engagement. Post Quality Content. While there are definitely a lot of nuances to using maximizing efficiency of brand promotion on Instagram, the biggest factor is always going to be the quality of the company's posts.

Read More

IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016

IAB | November 01, 2016

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by PwC. That’s a 19-percent increase over the $27.5 billion reported for the first half of 2015. Digital growth is outpacing other media when compared to Nielsen data, thanks to mobile. Mobile ad revenues jumped 89 percent year over year to $15.5 billion in the first half of 2016. Mobile represented 47 percent of all internet ad revenues, up from 30 percent a year ago. Mobile growth has consistently been in double digits since 2012 and has seen increases across all formats this year: • Mobile search revenues increased 105 percent to 7.4 billion. • Mobile video rose 178 percent to 1.6 billion. • Mobile display banner ad revenue rose 62 percent to 6 billion. Search continued to account for 50 percent of all internet ad revenues across mobile and desktop. Search revenues reached $16.3 billion in the first half of the year across mobile and desktop, an increase of 19 percent year over year. Video’s share of ad revenues grew from 9 percent to 12 percent year over year. The report does not break out social as a percentage of mobile, but PwC says social media was a key driver of growth for mobile video and banner, accounting for nearly 100 percent of non-search growth in the industry. Social media ad revenues hit $7 billion in the first half of the year, up 57 percent year over year. Total social media revenue, including both mobile and desktop, has increased over 50 percent every half-year since 2012. The IAB Internet Advertising Revenue Report is prepared by PwC US. “These numbers demonstrate the growing importance of mobile, showing us the increasing demand for digital video and search, available anytime, anywhere, in the palm of your hand,” said David Silverman, a partner at PwC US. Display ad CPMs increased about three percent in first half of 2016. In-stream video CPMs were down two percent but continue to remain much higher than display. Two-thirds of digital advertising is sold on a performance basis and one-third on a CPM basis. The core portion of the survey conducted by PwC comes from companies selling ads and is supplemented with public information. PwC does not release any information about which companies participate but noted that the concentration of revenues continues to be dominated by a small number of companies. Ten companies generated 74 percent of digital advertising revenues in the first half of the year. The next 15 companies made up 10 percent of revenues. (The report does not mention or break out Google and Facebook, but these two companies, of course, overwhelmingly underpin the growth story.) On a quarterly basis, Q2 ad revenues increased 18 percent to $16.9 billion, up from $14.3 billion in Q2 2015. The full report is available here. ________________________________________ ABOUT THE AUTHOR Ginny Marvin As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

Read More

Why Rosetta Stone keeps shifting more ad dollars to digital

Rosetta | October 05, 2016

Over the last two years, language-learning software retailer Rosetta Stone Inc. has shifted a large share of its ad dollars from traditional channels like TV to digital because digital ads are more trackable, says Caitlin Romig, the retailer’s senior manager, digital marketing-global consumer. The move is part of the retailer’s increased focus on profitability. The retailer is focused on the “most efficient, responsive and quantifiable lead generation and conversion opportunities,” said CEO John Hass during its second quarter earnings call with analysts in August.

Read More

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