Insightful Native Advertising Statistics of 2021

Native Advertising Statistics
The term “native advertising” was first mentioned a decade ago and has gained huge popularity because of its usefulness. Marketers have adapted native advertising to accomplish their business objectives. The native advertising sector is predicted to grow to US$400 billion by 2025 as it is increasingly becoming popular ranging from being found on your favorite publisher sites to your favorite social channels.

Digital advertising is a vital marketing tool for approaching and engaging target audiences. But as people become more sophisticated in discovering and interacting with content, native advertising provides businesses with an innovative and new way to get their message out.

What Is Native Advertising?

Native advertising, also known as sponsored content, is a type of advertising that creates ads that are cohesive with the page content, blended into the design, and are consistent with the platform behavior that the viewer feels the ad belongs there.

Native advertising is less intrusive than traditional ads. It assists in producing a high click-through rate (CTR) and boosts conversions. It delivers an exceptional opportunity for innovative exposure, which users enjoy without any intricacies. Native adsenhance your marketing strategy and gain consumer trust rapidly.

Kinds of Native Advertisements

Businesses have turned to native advertising to promote their brands because of their efficacy and attractiveness. It is divided into various distinct categories. Here are some common types.
  • Promoted Lists
  • In-Ad with Native Element Units
  • Custom Ads
  • Content Recommendation Engine Widgets
  • Paid Search Ads

Native Advertising Statistics

These native advertising statistics, with their significant benefits, will help you understand how to execute native advertising appropriately. It has been proven to be an impactful strategy adapted by renowned brands. So, let’s take a look at the best native advertising statistics.

Native Advertising with Its Unstoppable Growth

Retargeting and effective targeting is the vital components of the native advertising growth rate.  Retargeting is getting more recognition, as people will return when interested in the product or service provided by the brand. It gets 76% more clicks when compared to regular display ads.

A survey conducted by Time Inc. found that GenX, GenZ, and millennials, trust branded content more than traditional ads. GenZ is more receptive to custom content as compared to traditional ads. 90% of the young audience of the internet are from GenZ, Millennials, and GenX.

Native Advertising Revenue

  • Approximately 90% of publishers saw native ad revenue increase in Q1.
  • According to an e-market report, US advertisers spent US$43.90 billion for native display ads in 2019, with a 24.6% growth every year.
  • By the end of 2021, native advertising revenue will increase by 46%.
  • According to research done on publishers in the US, direct traffic generates 17% of revenue, accounting for 14% of ad impressions.

Native Video Advertising Statistics

Numerous studies and anecdotal evidence point towards native video advertising, which is significantly higher than some other advertising formats, such as pre-roll ads. Live streaming is one of the formats which is attracting much interest at present. According to Mark Zuckerberg, Facebook video has been trending and has become an essential factor of a company’s growth.
  • By the end of 2020, 80% of all internet traffic is accounted for native video advertising.
  • 5/5 ad campaigns had a higher brand lift for native videos.
  • Native video advertising is 530% more engaging.
  • 86% Facebook Audience Network Impressions are fromnative ads.
  • The effectiveness seems to have impacted usage, as Facebook native ads take the majority share (89%) of the overall video content on the site.

Consumer’s Perspective towards Native Advertising

These crucial native advertising statistics indicate its impacts on consumers’ purchase decisions. Marketers consider it the top of the funnel and bottom of the funnel approach, which plays an essential role throughout consumers’ entire journey, including awareness, ad recall, and purchase intent.

  • In a survey, 54% of the respondents have said that they felt deceived in the past by clickingon the ad.
  • Conversely, 41% of the respondents will gain trust when a trusted publisher features a trustworthy brand.
  • 43% of the respondents will lose trust when a trusted publisher features native ads for untrustworthy brands.
  • Some people, around 44%, couldn’t identify the sponsor of the ad they read.
  • Almost 77% of the people did not interpret native ads as advertising.

Native Advertising Statistics vs. Other Platforms

When choosing the best strategy in terms of experiencing positive ROI, influencing audiences, making a robust connection with the audience, native advertising surpasses other platforms and stands out itself.
  • 53% of consumers look at native ads more frequently than display ads.
  • 32% of the native ads are shareable than display ads which are 19%.
  • Native ads have a 9% lift for brand affinity when compared to banner ads.
  • Native ads have 25% more respondents seeing in-stream native ad placements more than banner ads.  Native ads are more noticeable.
  • Native ad formats have been shown to reach CTRs of approximately 0.3%, compared to 0.12% for standard IAB ad formats.
  • Native advertising is the second-best top-performing channel for video campaigns, according to the US publishers.
  • Native recommendations are 27% more trusted than social ads.
  • Native ads are 62% easier to understand than display ads and 31% easier to understand than social ads.

Final thoughts

Native advertising is one of the most significant, demanding, and successful tactics which delivers value across all stages of the purchase funnel. Native advertising automatically enhances your holistic approach towards your target audience. It is unquestionably advisable to consider adding native advertising into your marketing tactics. Considering the above native advertising statistics, you can take your business to the next level.

Frequently Asked Questions

How are the statistics used in native advertising?

Native advertising statistics are used to understand sales and gain profits. It also helps to enhance your strategy and build the credibility of your brand among consumers.

Is native advertising effective?

Certainly, renowned brands adapted native advertising as they find it highly effective in terms of positive ROI, consumer perception, and boosting sales. These native advertising statistics will give detailed information about its benefits.

What are the important native advertising statistics you should know?

These are the most vital native advertising statistics for your better understanding.
  • The native advertising sector is predicted to grow to US$400 billion by 2025.
  • Consumers look at native ads 53% more than display ads.
  • Native ads will account for a whopping 74% of total US display ad revenue by the end of 2021.


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Channel Partnerships

Transform Channel Management with Adobe Channel Partners

Article | June 20, 2024

Master the art of channel management with Adobe channel partners. Experience the features of Adobe channel tools through this article, which makes collaboration and marketing more impactful. Contents 1. Significance of Adobe Channel Partners 2. Choosing the Right Adobe Partner: What to Look For 3. Advantages of Collaborating with Top Adobe Partners in 2024 4. Top Adobe Channel Partners for Driving Transformation 4.1 MeetingOne 4.2 Crayon 4.3 MicroAge 4.4 Wagento 4.5 Academia 4.6 A And F Computersysteme AG 4.7 Aequilibrium 4.8 CCP Software GmbH 4.9 Area9 4.10 CAD Gulf 5. Wrap Up 1. Significance of Adobe Channel Partners Adobe channel partners are essential for enhancing Adobe’s core offerings with advanced functionalities such as analytics and content management systems. These Adobe channel tools enable partners to provide advanced solutions that address complex business challenges, offering strategic insights and tailored digital strategies that align with specific business needs. Adobe channel tools for business growth are pivotal in enhancing digital experiences, helping businesses create personalized customer journeys and streamline operations for increased productivity and engagement. For enterprises lacking direct access or the expertise to implement these tools, specialized software implementation firms provide crucial support, including installation, training, and ongoing maintenance. This ecosystem ensures that all users can fully leverage the latest advancements in Adobe's suite, boosting creativity and efficiency across teams. 2. Choosing the Right Adobe Partner: What to Look For Know the criteria that businesses must evaluate when deciding on an Adobe partner, emphasizing industry experience and innovation. Assess business needs by aligning with specific challenges and goals Verify industry experience to handle sector-specific challenges effectively Prioritize technological proficiency with access to the latest Adobe ecosystem tools Review client references and testimonials for insights into reliability and impact Select partners committed to innovation for business agility 3. Advantages of Collaborating with Top Adobe Partners in 2024 Businesses must maintain strong partnerships with top Adobe allies in 2024 to enhance digital competitiveness in a technology-driven market, maximize benefits, and drive business growth. Here are some of the strategic advantages of teaming up with Adobe’s leading partners: Partnering with top Adobe collaborators ensures access to the latest technological tools and methodologies. It also enhances innovation and efficiency, facilitating a seamless digital experience crucial for success in digital transformation. These partnerships open avenues for networking and foster collaborations with like-minded entities, which can lead to synergistic ventures. Each partnership offers tailored solutions that address businesses' unique challenges and opportunities, ensuring a more personalized approach to digital strategies. Collaborating with leading Adobe partners helps businesses set benchmarks and lead in their industries. It also offers a deeper understanding of market trends and provides a clear roadmap for deploying effective digital strategies. These partnerships contribute to operational excellence, optimizing Adobe’s comprehensive suite for peak performance. 4. Top Adobe Channel Partners for Driving Transformation Adobe's channel partners focus on facilitating significant business transformation and driving innovation through digital solutions. 4.1 MeetingOne MeetingOne, a renowned Adobe Connect Gold Partner, excels in eLearning and conferencing solutions. With decades of experience in communication and collaboration development, MeetingOne provides comprehensive services and guidance to elevate webinars, virtual classrooms, and conference calls to professional standards. It is recognized globally for delivering personalized conferencing experiences that meet diverse client needs. Key aspects include: Ensuring reliable audio and web conferencing for effective communication across distances Empowering clients with expertise in eLearning and webinar technologies for engaging virtual learning experiences Offering cutting-edge solutions tailored to conferencing needs Providing innovative solutions that adapt to evolving client requirements Prioritizing customer satisfaction through personalized support and tailored solutions, distinguishing itself from larger conglomerates and small resellers 4.2 Crayon Crayon focuses on the transformative potential of technology, emphasizing a people-centered approach and maintaining vendor neutrality. It empowers customers by establishing robust commercial and technical foundations for secure transitions to cloud-first digital transformations. Some of its prominent capabilities include: Utilizing extensive industry experience to ensure optimal ROI in complex technology environments Emphasizing the understanding of client needs and objectives, fostering strong relationships, and providing personalized support Offering unbiased recommendations tailored to client requirements to ensure optimal outcomes without vendor biases Covering a wide range of services including software licensing, consulting, software asset management, cloud services, AI and machine learning, rightsizing, and other technology services 4.3 MicroAge MicroAge, named after the company, has evolved from a simple extension of services into a robust platform designed for managed service provision and facilitating digital transformation. This platform provides holistic solutions tailored to address the diverse technology needs of various organizations. Key attributes of MicroAge include: The platform is engineered to deliver comprehensive end-to-end and managed services across multiple sectors, including construction, education, healthcare, legal, manufacturing, retail, and government MicroAge adheres to stringent standards and processes to ensure reliability and excellence in its service offerings It stands out by offering a wide array of technology solutions and services, ranging from server virtualization to cloud services, all coordinated through a single, trusted point of contact 4.4 Wagento Wagento specializes in the creation of customized, scalable eCommerce websites that are not only easy to manage but also technically advanced and complemented by artistic designs. Its comprehensive suite of services is aimed at enhancing digital footprints and streamlining business operations. The following features highlight the advanced capabilities available through the partnership with Adobe, ensuring top-tier functionality and integration for clients: Custom eCommerce website development involves constructing tailored online stores from inception, often utilizing Adobe's eCommerce solutions Website upgrades enhance features and technology to maintain competitiveness, which is crucial when working with evolving platforms such as those provided by Adobe Comprehensive System Integration ensures that all software components, including Adobe's various systems, operate seamlessly Deep eCommerce Insights apply industry expertise to optimize store performance, leveraging Adobe’s advanced analytics ERP, CRM, POS, and PIM Integrations integrate eCommerce sites with essential business systems, often through Adobe's extensive integration capabilities 4.5 Academia As an Adobe channel partner, Academia the Technology Group utilizes a robust team of over 100 professionals in the UK to deliver comprehensive solutions. It plays a crucial role in integrating and optimizing Adobe technologies to enhance business performance. These offerings cater to a wide range of industry needs, such as: Academia specializes in solutions for public sectors, businesses, and professional media markets, providing advanced hardware and services tailored to meet diverse industry requirements It employs relationship account managers committed to the highest levels of personal consultation and customer service, ensuring that each client receives focused and attentive support Academia designs and delivers bespoke applications and mobile device management solutions, each crafted to meet customers' specific needs, enhancing functionality and integration Academia demonstrates its superior proficiency and commitment to quality through partnerships with the world’s leading manufacturers and by maintaining numerous accreditations, certifications, and awards 4.6 A And F Computersysteme AG A And F Computersysteme AG is a leading technology consulting firm specializing in project management, training, and IT solution implementation, particularly within the news and media industry across Europe. This Adobe channel partner is recognized for its expertise, innovative solutions, and client-centric approach. Its core offerings include: Providing cutting-edge solutions for editorial systems, publication systems, multi-channel marketing, brand and workflow management, ensuring clients stay ahead of industry trends Offering end-to-to end solutions, from project management and training to implementation and support, streamlining publishing and business IT processes Prioritizing client satisfaction through tailored solutions that address unique needs and challenges, ensuring successful outcomes and business growth Leveraging years of experience and professional competence, maintaining long-standing partnerships with top-tier clients, demonstrating a commitment to excellence Being recognized as the largest and most professional integration specialist in Europe’s news and media industry, it possesses the expertise and resources to deliver unmatched results 4.7 Aequilibrium Based in Vancouver, British Columbia, Aequilibrium specializes in platform integration services for Adobe Experience Manager and is recognized as one of the top digital agencies in Canada, emphasizing digital transformation and innovation. Key aspects of Aequilibrium include: Consulting in cloud computing, enterprise architecture, digital strategy, and product strategy, with additional implementation services such as UI/UX design, full-stack development, DevOps, and quality assurance Capability in managing complex enterprise projects that deliver omnichannel experiences across web, mobile, and XR platforms A remote-first operational model that ensures high-quality delivery by its team and is open to clients and applications globally A strong focus on advancing digital transformation trends, innovation, and expertise in XR technologies drives substantial progress Commitment to a remote-first strategy, enhancing the delivery of top-quality solutions worldwide 4.8 CCP Software GmbH CCP Software GmbH is a seasoned provider of software and cloud service solutions, primarily serving companies and public institutions. Organizations rely on CCP Software GmbH for a comprehensive suite of services designed to optimize the economic use of software and cloud resources. Through consulting, operational implementation, and specialized managed services, CCP Software GmbH meets complex client needs while also offering educational training and proprietary knowledge tools. Key Features of CCP Software GmbH: Specialization in software asset management, cloud services, sourcing, and security, addressing a broad range of service needs Provision of expert consulting and managed services, tailored to the specific requirements of clients Offering of educational initiatives, including training courses and knowledge tools to enhance client expertise Facilitation of modern procurement services, including global negotiation and billing for software licenses and cloud services Customization of licensing solutions, ranging from niche software to complex, tailored enterprise licenses from major software manufacturers 4.9 Area9 Area9 is an esteemed IT firm based in the Northern Territory, Australia, known for its extensive range of IT products and services. This Adobe channel tool excels in aligning IT capabilities with the business objectives of its clients, ensuring enhanced organizational efficiency, capabilities, and profitability through a personalized customer approach. Key features of Area9 include: Expertise in cloud computing solutions that enhance scalability and flexibility Comprehensive IT managed services that optimize overall IT operations Responsive IT support for various technical issues Advanced data networking solutions to secure and streamline data communications Robust IT security measures to safeguard against digital threats Efficient procurement services for hardware and software licensing State-of-the-art IT infrastructure design and implementation A dedicated IT customer care center offering support via on-site and remote channels 4.10 CAD Gulf CAD Gulf, an Adobe channel partner based in the United Arab Emirates, is a distinguished provider of IT solutions. It delivers high-quality, strategic solutions that enhance client satisfaction and support, while maintaining exceptional service standards and offering unbiased, vendor-neutral advice, thereby establishing itself as a trusted advisor in the IT sector. Key features of CAD Gulf include: Comprehensive networking solutions that cover design and implementation to ensure robust, efficient network infrastructures A diverse portfolio of state-of-the-art hardware and software products to cater to varying client requirements Annual Maintenance Contracts supported by highly qualified engineers proficient in certifications such as CCIE, MCSE, CCNA, CCNP, Lotus, Novell, and Linux, ensuring dependable technical support Specialization in total CAD solutions for architects, consultants, and engineering contractors to aid in effective design and engineering processes Tailored training and consultancy services to equip clients with necessary skills and knowledge for their IT endeavors 5. Wrap Up Adobe has established a significant presence by introducing advanced innovations that redefine the interaction of businesses with digital content and customer experiences. Its Experience Cloud has matured into a robust ecosystem, empowering enterprises to utilize generative AI via Adobe GenStudio. This not only promotes the creation but also the management, delivery, and optimization of content across various platforms, facilitating personalized customer experiences on a scale previously unattained. The suite within Adobe Experience Cloud, encompassing real-time CDP, journey optimizer, and experience manager sites, offers an expansive set of tools designed to gather, analyze, and activate customer data. This orchestration enables personalized engagements throughout the entire customer lifecycle. These innovations mark a critical juncture for businesses seeking the best Adobe tools for transforming business operations. By adopting these advanced tools, companies can significantly enhance their offerings. The emphasis extends beyond merely meeting digital demands to anticipating and establishing new benchmarks for digital excellence and customer satisfaction.

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Channel Partnerships

Top 10 Unified Communications VARs: Leading Providers for 2024

Article | June 6, 2024

Check out the best unified communications value-added resellers in 2024. Leverage the power of unified communications platforms for better connectivity with this latest comprehensive article. Contents 1. Role of VARs in Unified Communications 2. Criteria for Evaluating Top UC Providers 3. Best Practices for VAR Excellence in Unified Communications 4. Featuring the Top 10 Unified Communications VARs 4.1 InflowCX 4.2 CNP Technologies 4.3 FirstComm 4.4 Harbor Networks 4.5 Packet FusionApp Integration 4.6 Fidelus Technologies 4.7 LANtelligence 4.8 Comscentre 4.9 CRMIT Solutions 4.10 ShoreTel 5. Future Scope 1. Role of VARs in Unified Communications Unified communications (UC) integrates various communication tools and technologies into a cohesive system to streamline business communications. It combines voice communication, video conferencing, instant messaging, email, and data sharing, enabling seamless interaction across multiple platforms. 70% of telecommunications decision makers report that they’ve already adopted or planning to adopt UCaaS Solutions. [Source: Windstream Enterprise] Value-added resellers (VARs) play a crucial role in this ecosystem by offering and supporting the UC solutions that businesses rely on. These providers ensure that all components of the UC system work together, offering services such as implementation, customization, maintenance, and support. By partnering with the right VARs, businesses can achieve a consistent user experience, reduce communication silos, and support more efficient and flexible operations. 2. Criteria for Evaluating Top UC Providers Unified communications integrates various communication tools into a cohesive system, necessitating distinct purchase considerations compared to traditional on-premise solutions. Organizations must carefully evaluate the technology they plan to integrate into their infrastructure while transitioning to a unified communication system. Given the significant system changes involved, it is crucial to ensure that UC providers can facilitate this transformation. The following criteria are essential for selecting the best UC providers: Deployment Models Provided Examine the vendor's complete UC portfolio. Partnering with a company that delivers cloud and on-premise solutions is essential, allowing for a phased 'hybrid' migration and a more gradual transition to a unified communication system. Provider Stability and Support Assess the vendor’s capability to support the business’ long-term needs. Traditional telephony and network professionals typically offer comprehensive support models, including 24/7 phone and web support. Some vendors also provide training for using the latest equipment. Feature Flexibility Evaluate the features offered by the UC provider to ensure they meet current and future requirements. Determine if the provider is invested in innovative tools and solutions that align with the business’ evolving needs. Contact Centre Solutions Consider vendors that offer integrated contact center solutions. This integration can enhance internal and external communications, providing tools for more contextual and advanced interactions, thereby creating a comprehensive communication environment. Third-Party Integration Ensure the UC tools can integrate smoothly with existing systems. Many providers offer integrations with leading management and communication tools, as well as explore APIs and SDKs for enhanced extensibility. Security and Compliance Verify that the UC solution adheres to industry-specific security and compliance requirements. Determine if the provider can host call media in a local data center and comply with applicable regulations such as PCI and GDPR. Ability to Accommodate Phased Migration Confirm that the UC provider can support phased migration solutions, allowing incremental migration by location and functionality. This approach facilitates testing new solutions and training offerings, enabling a gradual adoption of new tools. 3. Best Practices for VAR Excellence in Unified Communications As businesses increasingly turn to cloud-based UCaaS to enhance employee collaboration and customer experience, adopting the right strategies for a seamless transition from premises-based systems is crucial. Implementing UCaaS can provide considerable financial benefits, including cost savings, predictable billing, and the convenience of consolidating fiber connectivity, cloud, voice, and communication tools with a single vendor. To excel as a VAR in Unified Communications, incorporating these best practices is essential for maximizing success: Adopt scalable, cloud-based platforms and utilize artificial intelligence to boost efficiency and automate processes. Align UC systems with strategies that enhance customer and employee experiences to ensure seamless interactions. Facilitate hybrid and remote work with advanced collaboration tools, maintain high service quality, and integrate various applications into the UC ecosystem. Strengthen security measures and manage diverse multi-vendor UC components efficiently for smooth operations. Incorporate social media and collaboration tools to improve connectivity and responsiveness. 4. Featuring the Top 10 Unified Communications VARs In unified communications, value-added resellers are pivotal in delivering comprehensive solutions to businesses. These VARs have demonstrated expertise in integrating and customizing unified communications platforms, ensuring communication and collaboration for organizations of all sizes. 4.1 InflowCX InflowCX, an Amplix Company, is a value-added reseller specializing in unified communications and contact center solutions. It provides services such as evaluating, deploying, and optimizing cloud-based communication technologies to enhance customer experiences (CX). The company supports businesses in improving efficiencies and revenue through innovative customer engagement technologies. InflowCX assists in managing critical elements of the CX process, including RFI development, financial analysis, contract negotiation, project implementation, and optimization. Partnering with leading technology providers, InflowCX ensures smooth integration and robust features for clients, driving them toward CX excellence. 4.2 CNP Technologies CNP Technologies is a premier mission-critical IT and unified communications solutions provider across the Southeastern United States and beyond. The company offers a comprehensive suite of services, including VoIP, video conferencing, virtualization, data backup and disaster recovery, storage, security, intelligent WAN, and ongoing support. With over 200 years of combined IT experience, its team of engineers partner with leading technology firms and engage in continuous training. CNP Technologies delivers top-tier on-site and remote support, ensuring clients can focus on their core business operations. 4.3 FirstComm FirstComm is a leading technology solutions provider that offers hybrid network services, cloud communications, and managed security nationwide. The company, headquartered in Akron (Ohio), is dedicated to integrating next-generation technology with effective customer communications. FirstComm's comprehensive range of products includes UCaaS, SD-WAN, managed security, SIP trunking, and contact center solutions. It emphasizes a customer-first approach, ensuring network reliability and security using advanced communication tools. The company focuses on enhancing customer experience and operational expertise by designing scalable solutions aligned with business objectives. 4.4 Harbor Networks Harbor Networks, a prominent managed services provider based in the Northeast, specializes in network, voice, and security services. The company delivers solutions through an MSP model across three strategic lines of business: Unified Communications and Collaboration (UC&C), IT services, and cybersecurity. Harbor Networks excels in adopting new technologies to provide best-in-class solutions, programs, and services. The company enables secure, cloud-based communications and collaboration over managed, monitored, and continuously maintained networks. It also drives cybersecurity awareness, policy, and compliance, distinguishing itself by providing value, reducing risk, and delivering proactive account management. 4.5 Packet Fusion Packet Fusion is an IT advisory firm with over 30 years of experience specializing in unified communications. The company offers a comprehensive process for evaluating, comparing, and purchasing technology solutions, including IT advising, cybersecurity assessment, UCaaS/CCaaS migration, technology expense management, and managed services. The company emphasizes the importance of having an IT advisor skilled in evaluating, implementing, and managing technology to enhance business outcomes. Its dedicated team of researchers, solution architects, and vendors ensures clients receive the right IT solutions for current and future needs. 4.6 Fidelus Technologies Fidelus Technologies provides unified communications and collaboration solutions to meet businesses' needs. Its services include co-managed IT services, SD-WAN and networking, business continuity planning, procurement, and professional services. The company is committed to long-term relationships and trust and delivers client-focused service and IT infrastructure expertise. Fidelus offers world-class enterprise communication and networking solutions nationwide, emphasizing quality, reliability, and tailored solutions to address unique business challenges. It fosters a culture of teamwork and shared success, ensuring high-quality service delivery. 4.7 LANtelligence LANtelligence, recognized as a premier provider of CX solutions, specializes in unified communications (UC), contact center-as-a-service (CCaaS), and digital transformation. The company caters to its client's needs, adeptly solving complex challenges and engaging employees in integrating innovative technologies. This approach equips its customers with a competitive edge in a global marketplace. LANtelligence's commitment to delivering tailored solutions is underscored by its robust project management and constant technical support availability to address client concerns swiftly. With a team of expert engineers and a deep understanding of technological solutions, LANtelligence is adept at architecting and implementing systems that meet diverse client requirements. Through its comprehensive suite of services, including UC and CCaaS, LANtelligence helps businesses streamline operations and enhance customer interactions, promoting growth and achieving significant business outcomes. 4.8 Comscentre Comscentre, now a part of Orro Group, simplifies communications infrastructure, reduces operational costs, and boosts productivity through its extensive solutions portfolio. Its signature 'One Touch Control' solution integrates voice, video, and data into a centralized, fully managed service. It offers clients a single organization to contact, one point of communication, and a consolidated monthly billing for all network and communication needs. The company's service offerings are categorized into collaboration, enabling businesses to engage through the world's leading platforms; telecommunications services, providing enterprise-grade connectivity through traditional and modern solutions; and cloud and managed books, featuring 24/7 proactive monitoring through the One Touch Control Platform. 4.9 CRMIT Solutions CRMIT Solutions is a leader in providing digital transformation services, specializing in enhancing customer experiences through its Salesforce solutions. As a renowned Salesforce SUMMIT consulting and AppExchange partner, the firm offers an array of services centered around customer relationship management (CRM), which directly contributes to unified communications by integrating customer interactions across various channels. CRMIT Solutions elevates its offerings beyond traditional services by integrating advanced AI and decision science with its proprietary Customer360++ framework. This strategic inclusion transforms CRM from a basic service into a comprehensive solution, significantly enhancing client value by maximizing operational efficiency and productivity. Through its Salesforce Managed Services, CRMIT solutions actively enhances user adoption by providing managed capacity, support, and project services, ensuring clients harness its full capabilities to achieve optimal results. 4.10 ShoreTel ShoreTel, now part of Mitel, is a leading developer and seller of IP communications systems for enterprises worldwide, specializing in unified communications, VoIP, contact center solutions, collaboration tools, cloud communications, mobility solutions, unified messaging, virtualization, and UCaaS. As part of Mitel, a global market leader with nearly 50 years of experience, ShoreTel benefits from extensive expertise and innovation. It serves business users in over 100 countries and powers over 2 billion business connections annually. Committed to making communications and collaboration seamless for businesses, ShoreTel offers comprehensive, cloud-based solutions designed to streamline communication processes, enhance collaboration, and improve productivity for businesses of all sizes. 5. Future Scope Achieving excellence in unified communications as a value-added reseller requires a strategic approach to identifying and partnering with top-tier providers. This involves thoroughly evaluating providers' technological capabilities, customer support, scalability, and innovation. Future trends in unified communications are expected to drive significant advancements through the rise of AI in automating processes and enhancing interactions, the predominance of cloud-based UC solutions (UCaaS), and a critical focus on improving the employee experience. Security and compliance remain paramount, with robust measures implemented to protect data and adhere to regulations. Additionally, the convergence of UC and CX is reshaping business interactions, facilitating seamless omnichannel customer service. As hybrid work environments grow and the demand for integrated communication platforms increases, VARs must stay informed and foster strong partnerships to deliver comprehensive solutions that address changing customer requirements. This strategic focus will enhance customer satisfaction and position VARs to capitalize on emerging opportunities, ensuring sustained growth and relevance in the UC market.

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Channel Partnerships

Pioneering the Cloud Frontier Through Top AWS Channel Partners

Article | February 26, 2024

Learn how top AWS channel partners are revolutionizing the future of cloud technology in this article. Discover the hurdles in cloud implementation along with custom solutions to mitigate them. Contents 1. Role of AWS Channel Partners in Bridging Cloud Technology 2. Maximizing Growth and Innovation Through AWS Marketplace 3. Core Challenges and Solutions in Cloud Implementation 4. Top AWS Channel Partners Revolutionizing the Cloud 5. Future Scope 1. Role of AWS Channel Partners in Bridging Cloud Technology Amazon Web Services (AWS) leads in cloud computing, offering a wide range of services that reduce costs, enhance agility, and foster innovation for businesses from startups to global corporations. AWS channel partners, pivotal within this ecosystem, bridge AWS and businesses, offering consulting services and tailored solutions that simplify cloud adoption. Their role has become increasingly vital with the cloud's growing benefits like cost efficiency, scalability, and security, leading to a higher demand for AWS services. These partners expand AWS' market reach and customize cloud solutions across various industries, ensuring technology accessibility. This collaboration between AWS and its partners, combining foundational technology with industry-specific expertise, drives the cloud revolution, significantly enhancing computing capabilities and transforming global businesses. 2. Maximizing Growth and Innovation Through AWS Marketplace AWS Marketplace emerges as a crucial platform for independent software vendors (ISVs) and consulting partners. This marketplace trend facilitates procurement, offers adaptable pricing models, and acts as an innovative sales conduit for partners, enhancing their ability to engage AWS clientele effectively. Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation. [Source: AWS Marketplace] Nevertheless, these opportunities are accompanied by challenges. The intricacies of integrating the AWS Marketplace into pre-existing workflows and exploring its complexities present formidable hurdles. Channel partners must adjust to these evolutions and adopt innovative strategies to maintain competitiveness. Future projections for cloud computing indicate a sustained dependency on the AWS Marketplace for procurement and innovation. AWS' dedication to aiding channel partners is evidenced by initiatives such as the AWS Marketplace Training Academy and API integrations, which are designed to streamline operations and facilitate future expansion. As cloud computing advances, the significance of best AWS partnerships is poised to intensify, with a likely focus on AI integration, scalability enhancements, and broadening international presence. The outlook for channel partners within the AWS ecosystem is promising, marked by continuous innovation and opportunities for growth. 3. Core Challenges and Solutions in Cloud Implementation The increasing adoption of cloud technologies has consistently demonstrated that the advantages of enhanced IT scalability and agility significantly surpass any disadvantages. However, customers still encounter several critical challenges that must be addressed to realize the full potential of cloud computing. Cost-related Concerns Cost remains the top concern due to complex pricing structures, lack of transparency, and difficulty predicting expenses in multi-cloud and hybrid environments. Many organizations need knowledge to optimize their cloud spending across various platforms. The variability in data storage and retrieval costs, combined with non-transparent pricing structures and rising data transfer charges, makes it challenging to plan budgets for future cloud-related expenditures. Data Security and Compliance The shift to digital customer interactions requires more sensitive data storage, necessitating strict adherence to data privacy and sovereignty laws, particularly between Europe and the US. Compliance complexities are intensified by fragmented regulations and the requirement for data to remain within specific jurisdictions, influenced by the cloud provider’s headquarters location. Integration and Application Migration Concerns around open vs. closed-source cloud infrastructures have been significant, with many enterprises facing vendor lock-in. The preference for open-source software is growing due to its advantages in cost-efficiency, customization, and easier migration, contrasting with the limitations posed by closed-source solutions on multi-cloud or hybrid strategies. In response to the challenges highlighted by customers with cloud deployment, these innovative measures could be implemented: Embracing Hybrid and Multi-Cloud Approaches As cloud computing advances, there's been a notable shift in how end customers approach their cloud strategy and procurement. With the progression of digital transformation initiatives, organizations have gained a deeper understanding of cloud technology's advantages and constraints, recognizing that a singular cloud solution does not cater to all needs. This realization has led to increased adoption of a hybrid-cloud and multi-cloud approach in their IT strategies, underscoring the demand for a comprehensive understanding of the various options at their disposal. Role of IT Value-Added Resellers In response to this shift, there is a growing expectation for IT value-added reseller partners to assist in the creation and management of cloud infrastructure and engage in the co-creation of solutions that capitalize on the strengths of hybrid and multi-cloud environments. It involves identifying cost-saving opportunities by exploring alternative cloud providers, presenting a selection of cloud vendors to provide customer choice, and extending additional services such as conducting cloud audits, overseeing transformation projects, and providing ongoing support. Channel Partners' Path to Market Leadership Channel partners integrating these approaches into their cloud services portfolio set themselves apart in the market, fostering stronger customer loyalty and expanding their customer base. By aligning their offerings with multi-cloud and hybrid-cloud adoption trends, these partners pave the way for sustained success and competitive advantage in cloud computing. 4. Top AWS Channel Partners Revolutionizing the Cloud The top AWS partners are transforming cloud computing by innovating within the AWS ecosystem, offering advanced solutions and services that enhance cloud infrastructure, security, and performance. Through strategic partnerships, these organizations play a pivotal role in driving cloud adoption across industries, showcasing expertise in cloud migration managed services and bespoke cloud-based solutions that address the unique challenges of modern businesses. 4.1 Qlik As a leading partner with AWS in revolutionizing cloud technology, Qlik stands out for its advanced business intelligence and data analytics solutions. The company offers tools that help with data integration, visualization, and analytics to improve decision-making based on data. Its main products, Qlik Sense and QlikView make combining data from different sources easier and analyzing large amounts of data through interactive dashboards and reports. Qlik uses a particular in-memory analytics engine and its data indexing technology to analyze complex datasets efficiently, overcoming the limitations of traditional query-based BI platforms. Its technology for associative analytics also makes it easier to explore how different data points are related. With the acquisition of Talend, Qlik has expanded its capabilities in data integration, offering a more seamless experience from data processing to visualization. This strengthens Qlik's role as a key innovator in the cloud space. 4.2 InterWorks InterWorks, Inc. is a leading technology consultancy recognized for delivering superior IT and data solutions. This firm has carved a niche for itself by emphasizing a people-centric approach and closely collaborating with partners to offer reliable support to its clients. The company's offerings span an extensive range of technological services, including data management, visualization, server monitoring, and maintenance, thus addressing a broad spectrum of technological requirements. InterWorks is driven by a belief in creating advanced yet user-centric solutions. It aims to not just meet but surpass client expectations. The company blends innovation with a keen insight into client needs, revolutionizing cloud service delivery. 4.3 Illumina Illumina stands at the forefront of next-generation sequencing, offering innovative sequencing and array-based genomic solutions for various applications ranging from disease research to clinical diagnostics. As the preeminent provider of next-generation sequencing instruments and consumables, Illumina presents a comprehensive portfolio designed to cater to a variety of throughput requirements. The company's product lineup includes a spectrum of sequencing instruments, from benchtop models such as the MiSeq and MiniSeq to high-production sequencers like the NovaSeq. These instruments are complemented by an array of sample preparation kits, reagents, and analysis software, including BaseSpace and cloud-based informatics. Illumina's technology finds application across a broad spectrum of areas, including cancer and immune research, clinical diagnostics, and population genomics, serving a diverse clientele encompassing genomic service providers, research centers, hospitals, and biopharmaceutical companies. 4.4 Blackberry Blackberry Services is renowned for its specialization in the security and management of devices connected to IoT. This firm delivers a suite of solutions to ensure secure email, safe communication channels, and the safeguarding of information. These services are tailored for businesses and governmental entities demanding stringent security measures and compliance standards. Critical offerings by Blackberry Services encompass data encryption on devices to secure vital information, access control mechanisms to regulate information flow, prevention of security threats, and strategies to mitigate data loss. Blackberry Services offers a cloud-based platform for streamlined device and application management, emphasizing top-tier security, reliability, and user experience. The firm is recognized for secure communication, an intuitive interface, and strong technical support. It prioritizes protecting sensitive communications and data, blocking threats, and enabling centralized device and application control through its cloud portal. Committed to securing IoT devices and communications, Blackberry Services is a key partner for businesses facing serious security challenges. 4.5 Akamai Technologies Akamai Technologies, Inc. is a leading Content Delivery Network (CDN) provider, crucially involved in delivering rapid, reliable, and secure internet services. With an extensive distributed computing infrastructure, the company efficiently enhances content delivery by intelligently routing traffic through the nearest server, thus improving web performance and mobile user experiences. The company delivers significant speed and performance boosts by caching content on edge servers close to end users. Additionally, it provides a comprehensive array of cybersecurity solutions, such as bot management, Distributed Denial of Service (DDoS) protection, and web application firewalls. These measures are designed to combat cyber threats effectively and secure websites against unauthorized access. Akamai's clientele serves a wide array of prominent companies. It handles 30% of global web traffic, including leading names in the media, retail, and finance sectors, underscoring its pivotal role in revolutionizing cloud services through innovative CDN and cybersecurity solutions. 4.6 BMC Software BMC is a distinguished provider of service management software specifically designed to aid organizations in overseeing IT operations and infrastructure. This firm offers capabilities for monitoring and managing IT infrastructure, assets, changes, incidents, and problems through a comprehensive suite of tools, which include ticketing, automation, and reporting. The goal is to increase visibility within IT operations to enhance efficiency. In addition to its fundamental IT service management functions, BMC broadens its services to include a variety of modules and features, such as AIOPS, cloud cost management, systems monitoring, automation, and security. These offerings empower customers to manage their infrastructure comprehensively. Accomplished via a broad spectrum of products and solutions like Remedy, Atrium, Discovery, Helix, and AIOps, BMC's strategy involves not only the provision of its advanced solutions but also the integration with numerous third-party systems and tools, including Salesforce, AWS, ServiceNow, and SolarWinds. This integration strategy ensures seamless connectivity with other essential platforms employed by organizations, thus facilitating a more interconnected and efficient IT ecosystem. 4.7 Cloudera Cloudera, Inc. is a leading entity in developing the industry's foremost enterprise data cloud, innovating a unique data architecture designed to meet the demands of an era where data is central. The company provides an extensive portfolio of tools and services essential for effectively managing extensive data collections, thus empowering organizations to analyze and leverage their data to extract crucial insights and intelligence. Despite the practicality of Cloudera's solutions, the company's complexity and the considerable learning curve may represent significant challenges for users, requiring a substantial time commitment to achieve proficiency. For organizations handling large volumes of data, the financial commitment to accessing Cloudera's services can be significant, with its pricing structure potentially serving as an economic burden, particularly for large-scale enterprises. However, the Cloudera Platform has experienced notable advancements, directly integrating data science and analytics capabilities within its data storage solutions. This development enables business analysts to quickly access pertinent data, supporting the enhancement of decision-making processes by providing timely and precise data insights. 4.8 ZEN.COM Zen excels in delivering a broad spectrum of digital services, primarily emphasizing enhancing online connectivity and orchestrating cloud-based resources for businesses. Renowned for its dependable internet and networking services, Zen specializes in secure data exchange across various locations, cloud resource management, provision of high-speed internet connections, scalable infrastructure solutions, consistent internet access, hosting of substantial databases, support for advanced telephony requirements, and the hosting of websites and applications. The company is highly commended for its superior VPN and Internet Service Provider (ISP) solutions, characterized by their speed, reliability, and cost-efficiency. A focal point for Zen is the security aspect, where it dedicates considerable efforts to guarantee a secure online environment for its clientele. Additionally, Zen distinguishes itself by offering exemplary customer support and routine maintenance services, establishing its reputation as a reliable and economically viable option within the telecommunications and IT service management sectors. 4.9 Adastra Adastra is a leading company in the data and analytics sector, offering intelligent solutions in areas like AI, Big Data, Cloud, and digital services. Its main goal is to help businesses manage and improve the data that connects them with their customers, making their relationships smoother and more effective. Adastra helps companies use their data for better decision-making. Its solutions are flexible and can grow with a business' needs, making it easier for companies to adapt to a fast-changing environment. It also works with different technologies, which can help various organizations find new opportunities in the global market. With over 20 years of experience, the company is known for delivering reliable, secure, and high-quality solutions to large and small businesses across different industries. By offering complete services from start to finish, Adastra ensures that companies can not only meet their technology needs but also use their data to innovate, improve operations, and provide excellent customer experiences. 4.10 Avi Networks Avi Networks, now a part of VMware, delivers advanced load balancing solutions that redefine simplicity and flexibility in managing application services, mirroring the ease of public cloud use. The flagship VMware Avi Load Balancer offers an unparalleled suite of features, including load balancing, application analytics, and robust security, designed for any cloud or data center environment. This platform stands out for its innovation, geared toward environments that demand high agility, such as in the technology, media, and finance sectors. It provides critical insights, auto-scaling, and automation through REST APIs. Avi Networks, now a part of VMware, enhances application delivery flexibility and efficiency across various environments, including on-premises and cloud-based setups. It automatically scales and adjusts resources as needed. With REST APIs, it easily integrates advanced load balancing and app services into existing systems. Leveraging the NSX Advanced Load Balancer, it improves app services across multiple clouds, focusing on availability, security, and performance. This platform gives development teams more control, streamlining the development and deployment process. 5. Future Scope The future for AWS and the importance of channel partners is optimistic, driven by the growing demand for cloud computing across various industries. The expansion of the AWS Channel Partner market is set to continue, fueled by AWS's strong brand and its comprehensive cloud offerings. There's a noticeable shift toward industry-specific solutions and managed services, highlighting the market's adaptation to the unique needs of different sectors and the increasing complexity of cloud management. This trend opens up new opportunities for AWS and its partners to innovate and provide tailored services. As the demand for specialized and managed cloud services rises, AWS and its channel partners are well-positioned to thrive by focusing on customization, innovation, and superior service delivery.

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Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

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A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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