Insightful Native Advertising Statistics of 2021

SAGAR SRIVASTAV | July 29, 2021 | 822 views | Read Time : 03:00 min

Native Advertising Statistics
The term “native advertising” was first mentioned a decade ago and has gained huge popularity because of its usefulness. Marketers have adapted native advertising to accomplish their business objectives. The native advertising sector is predicted to grow to US$400 billion by 2025 as it is increasingly becoming popular ranging from being found on your favorite publisher sites to your favorite social channels.

Digital advertising is a vital marketing tool for approaching and engaging target audiences. But as people become more sophisticated in discovering and interacting with content, native advertising provides businesses with an innovative and new way to get their message out.

What Is Native Advertising?

Native advertising, also known as sponsored content, is a type of advertising that creates ads that are cohesive with the page content, blended into the design, and are consistent with the platform behavior that the viewer feels the ad belongs there.

Native advertising is less intrusive than traditional ads. It assists in producing a high click-through rate (CTR) and boosts conversions. It delivers an exceptional opportunity for innovative exposure, which users enjoy without any intricacies. Native adsenhance your marketing strategy and gain consumer trust rapidly.

Kinds of Native Advertisements

Businesses have turned to native advertising to promote their brands because of their efficacy and attractiveness. It is divided into various distinct categories. Here are some common types.
  • Promoted Lists
  • In-Ad with Native Element Units
  • Custom Ads
  • Content Recommendation Engine Widgets
  • Paid Search Ads


Native Advertising Statistics

These native advertising statistics, with their significant benefits, will help you understand how to execute native advertising appropriately. It has been proven to be an impactful strategy adapted by renowned brands. So, let’s take a look at the best native advertising statistics.


Native Advertising with Its Unstoppable Growth

Retargeting and effective targeting is the vital components of the native advertising growth rate.  Retargeting is getting more recognition, as people will return when interested in the product or service provided by the brand. It gets 76% more clicks when compared to regular display ads.

A survey conducted by Time Inc. found that GenX, GenZ, and millennials, trust branded content more than traditional ads. GenZ is more receptive to custom content as compared to traditional ads. 90% of the young audience of the internet are from GenZ, Millennials, and GenX.


Native Advertising Revenue

  • Approximately 90% of publishers saw native ad revenue increase in Q1.
  • According to an e-market report, US advertisers spent US$43.90 billion for native display ads in 2019, with a 24.6% growth every year.
  • By the end of 2021, native advertising revenue will increase by 46%.
  • According to research done on publishers in the US, direct traffic generates 17% of revenue, accounting for 14% of ad impressions.


Native Video Advertising Statistics

Numerous studies and anecdotal evidence point towards native video advertising, which is significantly higher than some other advertising formats, such as pre-roll ads. Live streaming is one of the formats which is attracting much interest at present. According to Mark Zuckerberg, Facebook video has been trending and has become an essential factor of a company’s growth.
  • By the end of 2020, 80% of all internet traffic is accounted for native video advertising.
  • 5/5 ad campaigns had a higher brand lift for native videos.
  • Native video advertising is 530% more engaging.
  • 86% Facebook Audience Network Impressions are fromnative ads.
  • The effectiveness seems to have impacted usage, as Facebook native ads take the majority share (89%) of the overall video content on the site.


Consumer’s Perspective towards Native Advertising

These crucial native advertising statistics indicate its impacts on consumers’ purchase decisions. Marketers consider it the top of the funnel and bottom of the funnel approach, which plays an essential role throughout consumers’ entire journey, including awareness, ad recall, and purchase intent.

  • In a survey, 54% of the respondents have said that they felt deceived in the past by clickingon the ad.
  • Conversely, 41% of the respondents will gain trust when a trusted publisher features a trustworthy brand.
  • 43% of the respondents will lose trust when a trusted publisher features native ads for untrustworthy brands.
  • Some people, around 44%, couldn’t identify the sponsor of the ad they read.
  • Almost 77% of the people did not interpret native ads as advertising.


Native Advertising Statistics vs. Other Platforms

When choosing the best strategy in terms of experiencing positive ROI, influencing audiences, making a robust connection with the audience, native advertising surpasses other platforms and stands out itself.
  • 53% of consumers look at native ads more frequently than display ads.
  • 32% of the native ads are shareable than display ads which are 19%.
  • Native ads have a 9% lift for brand affinity when compared to banner ads.
  • Native ads have 25% more respondents seeing in-stream native ad placements more than banner ads.  Native ads are more noticeable.
  • Native ad formats have been shown to reach CTRs of approximately 0.3%, compared to 0.12% for standard IAB ad formats.
  • Native advertising is the second-best top-performing channel for video campaigns, according to the US publishers.
  • Native recommendations are 27% more trusted than social ads.
  • Native ads are 62% easier to understand than display ads and 31% easier to understand than social ads.


Final thoughts

Native advertising is one of the most significant, demanding, and successful tactics which delivers value across all stages of the purchase funnel. Native advertising automatically enhances your holistic approach towards your target audience. It is unquestionably advisable to consider adding native advertising into your marketing tactics. Considering the above native advertising statistics, you can take your business to the next level.


Frequently Asked Questions


How are the statistics used in native advertising?

Native advertising statistics are used to understand sales and gain profits. It also helps to enhance your strategy and build the credibility of your brand among consumers.


Is native advertising effective?

Certainly, renowned brands adapted native advertising as they find it highly effective in terms of positive ROI, consumer perception, and boosting sales. These native advertising statistics will give detailed information about its benefits.


What are the important native advertising statistics you should know?

These are the most vital native advertising statistics for your better understanding.
  • The native advertising sector is predicted to grow to US$400 billion by 2025.
  • Consumers look at native ads 53% more than display ads.
  • Native ads will account for a whopping 74% of total US display ad revenue by the end of 2021.

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