Innovation: Individual Genius or Collective Evolution?

| July 5, 2016

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The term “Genius” is often used to describe innovators – individuals recognized as the drivers of change and ideas, but just as often supported or ‘fed’ by a huge network of collaborating groups who have been given the license to share both challenges and solutions. - See more at: http://www.sgkinc.com/insights-marketing/marketing-blog/Innovation-Individual-Genius-or-Collective-Evolution#sthash.GehNoTb7.dpuf

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Something Massive

Founded in 2009, Something Massive is an independent creative agency living at the intersection of culture and brand. We're purveyors of passion - experts at creating authentic campaigns with emotional spark. Our work is driven by insights, and our goal is to propel ongoing brand/customer connections through relevant, timely and relatable content.

OTHER ARTICLES

HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY

Article | March 28, 2020

One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ramp up your email marketing efforts. In a nutshell, it all depends on the sector you’re in. However, whether your traffic (online or offline) is tanking or shooting up, you still need to re-strategize no matter which industry you’re in. This is the perfect time to sit down with your email marketing strategist and chart a new course for your campaigns.

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The Role of AI in digital marketing

Article | March 4, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and a myriad of innovations has reinvented the marketing industry. Amongst many, artificial intelligence and augmented reality are an integral part of the digital marketing landscape. AI and its applications have not left any sector untouched, and its forms are far beyond mundane.

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Resources for advancing racial equity in your workforce

Article | September 14, 2020

Send this survey to your organization’s vendors and partners to uncover whether the organizations you work with have diverse teams, leadership, and vendors of their own. With the insights you gain, you can prioritize partnerships that align with your organization’s diversity, equity, and inclusion values.

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Article | August 12, 2020

Inc. magazine today revealed that San Antonio-based STIRISTA is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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Spotlight

Something Massive

Founded in 2009, Something Massive is an independent creative agency living at the intersection of culture and brand. We're purveyors of passion - experts at creating authentic campaigns with emotional spark. Our work is driven by insights, and our goal is to propel ongoing brand/customer connections through relevant, timely and relatable content.

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