Article | April 14, 2020
Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.
Article | April 6, 2020
Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it will be used in search results. At the time, it was also not known what the markup would look like when Google uses it to render search snippets.
Article | November 27, 2020
Every business has a story that goes beyond products and services. No matter how great your products are, what really creates loyal, repeat customers is your ability to engage with them, relate to them, and be authentic with them.
By sharing your story as part of your marketing strategy and connecting with clients as real people, you are effectively showing them that you are interested in more than just completing the next sale. A little bit of openness goes a long way in busting open doors to future business.
Here are five tips for strong storytelling while marketing your business:
1. Share your truth. Be honest about your story when you tell it and you will create a bond with clients. Don’t overexaggerate or embellish your background and instead think about the most compelling parts of your journey and accentuate them. The key is for people to see you as not just a business owner or vendor but as someone they can relate to.
For example, if you served in the military, you can share a little bit about your background and explain why it was important for you to serve your country as well as how you transitioned into your current career.
2. Show your personality. According to Fast Company, 92% of consumers want businesses to tell stories in their ads. The more you show off your personality and the person behind the brand, the more emotionally connected your clients will feel towards your business. When a human bond like this is formed, it creates brand loyalty because of the sentimental value that is now attached.
3. Build relationships and you will build sales. Be inviting in your marketing campaigns and leave the door open for further communication and engagement. For example, send a personalized postcard via direct mail and include a QR Code for more information that drives traffic to your website. Then, make sure your website matches the intent and sentiment of your postcard so that it creates a uniform, consistent feel that strengthens your relationship with customers.
4. Be active on social media. The best thing you can do to further your story is to be active on social media every day. Pick the two or three social media channels that you feel work best for your business and stick with them. The last thing you want to do is have a social media page that hasn’t been updated in months because then the potential clients who visit those pages will question whether or not you are still in business. Also, act like yourself, don’t overpromote, and continue to reveal parts of your personality in a meaningful manner.
5. Be involved in your community and give back. Last but certainly not least, it is vital to get involved in your community and give back. People are more likely to do business with you when you share common interests, and everyone wants to see community members lift each other up. If you are passionate about certain causes, you can remain authentic and also show you are empathetic to others. Empathy is a strong, effective tool in telling your overall story because when you care about others, people will care about you. When they care about you, they are more inclined to do business with you.
Ultimately, we all have a story to share of how we got to this point in our careers. For business owners, it is crucial to add authentic storytelling elements to your marketing efforts so that you are seen as a genuine person who cares more about people than sales.
And, in doing so, the sales will follow suit.
Article | February 19, 2020
Though opening a new business seems an easy and exciting task, running and making it standalone in the market is a big challenge. In this ultra-modern technological world, merely having a website, buying a domain, or paying for its hosting is not ample. You need to go beyond this. To make your company unique and attract targeted visitors, which will eventually turn into customers, you need to adopt the method of digital marketing. But that’s not an easy job! According to a ‘Managing Digital Marketing’ study by Smart Insights, 46 percent of brands are short of a defined digital marketing strategy, while 16 percent have a strategy, but they haven’t yet integrated it into their marketing process. To make digital marketing widespread, it’s necessary to have continuous work and solid strategic planning.