Article | August 27, 2021
A meme is a catchphrase demonstrating a specific theme created through an image or video mainly ideated to engage and entertain viewers. Meme marketing uses digital marketing tactics to approach the target audience through trending images or videos with text to help them promote their business. People can easily relate to the real-life situation when they see memes. They find it very connecting and humorous.
Let’s comprehend in-depth the power of meme marketing, its impact and build unparalleled strategy to experience profitability in every aspect.
Unparalleled Advantage of Meme Marketing
There are numerous advantages of meme marketing. First, it easily grabs the attention of the target audience. Second, it is relatable; therefore, the audience likes and shares it. Third, memes make the audience share their thoughts in the comment section and participate in UGC (user-generated content) enthusiastically. Renowned brands who executed meme marketing found that this unique strategy is quite different and more productive than any other marketing technique. One of the incredible features of meme marketing is that people don’t find it monotonous as it is immensely diverse.
Create Robust Strategy for Meme Marketing
Here are some significant ideas to help you make the meme marketing approach more influential, result-oriented, and appealing.
Why Relevancy is the Key?
Why do marketers consider relevance as the key? Because a relevant approach always keeps your audience engaged and enhances their experience. It always helps in improving your relevancy score. While creating memes, keep in mind the relevancy of your theme against your business and target audience.
Approach with research
Research is the crucial step of marketing. Research provides competitive analysis, market trends, qualitative and quantitative information, diminishes business risks, and enhances your marketing approach. Therefore, before creating memes, do profound research on this concept and its impact on your business.
Importance of language and tone
Language and tone affect how your audience perceives your brand and, in turn, your company. Therefore, it should be specifically tailored so that the audience can appreciate it and suggest others to do the same. If it is done appropriately, the chances are that you provide a fantastic experience to your audience and attract them towards your brand for long-term growth. Hence, using subtle and quirky language to make your memes more persuasive is integral.
Create minimalistic designs
Creating minimalistic designs for your meme is an effective strategy. It aligns with your content strategy and makes it more productive. In addition, it decreases the complexity of the designs and gives more positive ROI payoffs. Follow appropriate colors, template, theme, etc., for minimalistic meme design.
Avoid controversial memes
As memes are supposed to be humorous, there is an inherent risk factor to them. So give it a second thought when you think of creating memes. Create memes in a manner that avoids disturbing your audiences’ religious or political sentiments. You don’t want to cause harm to your brand and create a pessimistic impression in the marketplace.
Utilize advanced technology
Various tools can help create persuasive and engaging memes for your brand, such as Meme generator, Canva, Livememe, etc. In addition, some of the mobile-friendly tools provide access to the prevalent memes and automatically place the text.
Consistency in memes
Consistency expresses discipline and boosts brand recognition. People love to receive consistent memes as they find them hilarious and relatable. Providing unparalleled experience to your audience with your consistent memes helps your brand be more visible, increases your audience's engagement, and allows your audience to be part of user-generated content.
Importance of hashtags
Hashtags are crucial to promoting your brand. You can use the hashtags to research your competitors’ approaches, their prevalent memes, enhancing your Google visibility, increase brand awareness, etc. In addition, unique, limited, and trending hashtags attract the audience and boost engagement rate.
SEO-optimized memes enhance Google visibility, organic discovery and provide value to the target audience. It also improves credibility and trust.
Make your memes viral on Multichannel
Through different channels such as Facebook, Instagram, Twitter, etc., you can help your memes reach the maximum number of people. With the help of multichannel, you connect with your audience on their favorite channel and build strong relationships with them. It also increases the possibility of your memes going viral.
Meme jacking is a process of utilizing existing memes to promote a business and experience high profitability. They are prevalent memes that eminent businesses have already used in their business approach. Thus, you need to use your creativity and innovation to build influential memes that will fetch higher engagement and arm you with more profitability.
Industries that are investing in Meme Marketing
Lately, meme marketing has been drawing a lot of attention from market experts. Various industries, including retail, education, entertainment, healthcare, finance and insurance, fashion, etc., have increasingly started capitalizing in the meme marketing industry. As a result, they generate more compelling, entertaining, and relevant memes to woo their target audiences and convert them into long-term consumers.
Market experts consider it one of the most inexpensive modes of advertising that boost conversion rates and build robust connections with customers. In addition, it fetches instant responses and higher user insights through an emotional connection with a broad range of audiences.
Meme marketing is an excellent way to accomplish your business objectives and reach perpetual growth. Follow the guideposts discussed in this article and enhance your meme marketing techniques to boost brand recognition and growth sales.
Frequently Asked Questions
What tools can we use to create memes?
Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide.
Which are the platforms most popular for memes?
Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers.
"name": "What tools can we use to create memes?",
"text": "Canva, Meme generator, Memantic, Imgur are the most popular tools to create engaging and entertaining memes. These tools are widely utilized by marketers worldwide."
"name": "Which are the platforms most popular for memes?",
"text": "Facebook, Instagram, Twitter, Pinterest are popular platforms used by the global audience. Through these platforms, marketers extend a robust connection with their target customers."
Article | August 12, 2020
Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.
Article | October 30, 2020
1Box Media is a reputed company that offers top-notch digital marketing services to businesses around the globe. We are a one-stop solution for all the digital media services that businesses require to grow their reach. We offer highly professional digital solutions at an affordable rate to help businesses stand out and stay ahead of their competitors.
The tailor-made services of 1Box Media aim at meeting the exact requirements of businesses. At 1Box Media, we have a team of highly-seasoned professionals who are well-versed in the digital marketing world's nuances and deliver exceptional services to businesses. With our unmatched digital marketing services, we help businesses strengthening their online presence and acquiring a better position in the digital marketplace.
How to Approach Clients?
We, at 1Box Media, follow a professional way to approach our valuable clients. We meet and discuss with our clients who are on the lookout for digital marketing services. We understand the exact requirements of the clients. Based on their specific needs, we make some relevant suggestions.
Upon finalizing, we move forward to carry out a comprehensive analysis of the business, their current position, their target audience and competitors, and the potential ways how we can help the business achieve successful growth. We work closely with our clients to make appropriate plans and strategies to deliver our digital marketing services. Finally, we implement our plans and constantly evaluate the businesses' growth and success on the digital platform.
Our Services which are helpful in Digital marketing
1Box Media offers a wide range of digital marketing services for the optimum growth of the businesses on the online platform. We assist businesses in expanding their reach and connecting with a broader market audience. Our digital marketing services such as content writing, Search Engine Optimization, Social Media Optimization, and more focus on attracting more customers for our clients' business.
Our services help in building a positive brand image and strengthening the digital marketing campaigns of businesses. We highlight the strengths of businesses and ensure enhancing the website traffic for the business. With our comprehensive range of services, businesses are sure to improve their returns and enjoy greater success.
1Box Media understands the importance of appealing and attractive content on the websites to grab the visitors' attention. Our creative writers' team has proficiency in crafting the finest content to make businesses stand out in the highly competitive digital platform. We use advanced keyword research tools to find the most relevant keywords that will help in ranking the content of your business higher on the search engine. With the best keywords, we also help drive more traffic to the business website. Quality content is always our priority. Based on the client requirements, our writers design the perfect content that speaks of the brand.
We follow the latest trends in content writing and deliver unique pieces of content to businesses. While framing the content, we also keep the SEO aspects in mind and help businesses reach out to more target audiences. We provide compelling content to the businesses and optimum engagement of the customers. With the perfect blend of quality and creativity, we ensure positive outcomes for the businesses. No matter what business you are into or what type of content you require, we are a one-stop solution for all your content needs.
Search Engine Optimization
1Box Media provides the best SEO services to help businesses grow like never before. Over the years, we have gained expertise in the domain and help businesses gain greater online visibility. We audit our client's entire website and assist in enhancing the on-site SEO parameters such as headings, titles, URL structure, page speed, and others. We put in our best efforts to help businesses improve their rankings and get to the top pages of popular search engines such as Google. We also research and use relevant keywords on the website pages and enable people to easily find the businesses, thereby growing their traffic.
We help businesses in link building to increase the trustworthiness among potential customers. We help provide high quality and genuine links to influence customers' purchasing decisions better and enhance sales. Our SEO experts also undertake competitor analysis to study our client’s competitors' pages and find out ways to gain more traffic. With the best SEO strategies, we help businesses beat their competitors easily. We employ the latest SEO tools and techniques to acquire more leads and ultimately achieve better sales.
Social Media Optimization
When it comes to Social Media Optimization services, 1Box Media is a top name. Our SMO services aim at enhancing the popularity of businesses online. We closely look at the businesses' existing social media status and accordingly plan to uncover new growth opportunities.
We are experienced in crafting social media optimization strategies to help businesses reach their target audience better. We offer several SMO packages to enable our clients to choose the one that suits their needs. We help businesses connect with their potential customers and ensure better engagement. Our SMO experts assist the businesses in building long term relationships with the customers.
We help in creating brand awareness through different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and more. We leverage the best social media practices and help businesses to engage with customers more. We optimize the social media profiles, create engaging content for posting regularly, and use effective hashtags. To ensure more engagement for businesses, we also prepare contests and promotions over social media platforms. We keep track of the social media campaigns and make the necessary changes to enhance the outcomes even more.
Our core vision is to help businesses grow and acquire a top position in the competitive digital landscape. We adopt different strategies to enable businesses to reach the peak height of success. We employ the latest tools and technologies to help our client achieve their business goals successfully.
We employ the latest tools and technologies to help our client achieve their business goals successfully.
Article | July 17, 2020
Most websites visitors will not care whether or not a site they visit is decoupled. But they will care about whether or not the site is usable on their device. Over a decade into the rise of smartphones, many sites still have a poor experience across different screen sizes, device capabilities, and network speeds. In short, many websites struggle to compete with the native applications built specifically for the devices we carry. For the web to remain vibrant over the long-term, people need to regularly choose to visit them over native applications.
Decoupled architectures are often more likely to hold the attention of visitors for a variety of reasons. A site built with Gatsby, or another static site generator, is likely to respond nearly instantaneously when a person clicks from one page to the next. Pantheon's own Documentation site was recently rebuilt with Gatsby and it loads so fast that the people visiting are very unlikely to find their attention drifting because of a slow load time. Similarly the design and experience of a decoupled site is often more compelling than a monolithic site because decoupling can mean designers and front-end developers are more likely to be working with their preferred tools.