Infographic: Everything You Need To Know About Real Time Bidding For Display Ads

| May 8, 2014

article image
Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each other, purchase placement and are displayed in under a second.
The folks at Who’s Hosting This have created an infographic guide to RTB. Below, it covers the Demand Side Platform (DSP) tools used by advertisers to place their bids through ad exchanges where publishers offer up their inventory. Click to enlarge the infographic:

Spotlight

mcgarrybowen

"mcgarrybowen is an award-winning, global creative ad agency. With offices in New York, Chicago, San Francisco, San Antonio, London, Shanghai, São Paulo, Singapore, Hong Kong, and Paris, we help our clients solve their biggest problems through big, organizing ideas built on core human truths. "

OTHER ARTICLES

6 Digital Branding Trends You Should Not Follow in 2020

Article | March 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attention. And to win this battle we must be ready to change our strategy and to get rid of our favorite tools. How do we know which trends to adapt and integrate into our marketing strategies? To make an impact in 2020 it's important to have an analytics backed digital marketing plan. It's tempting to look around and see what makes your competitors grab attention, but for consistent long term growth you shouldn't follow every trend.

Read More

Native Ads vs. Display Ads-Which is Better in 2021?

Article | March 31, 2020

What are the significant differences between native ads and display ads,and how do different businesses utilize each type? Get all the answers in a detailed, concise, and systematic manner. Businesses have various options to advertise their product or service that helps to attract the audience’s attention and boost engagement. Two of the most preferred, prominent, and globally adapted methods are native ads and display ads. But, the time has changed, and the popularity of native marketing has increased compared to display advertising. So, let’s discover the key differences between both and find out why marketers have shifted towards native ads. Native Advertisements Native ads are designed to look, appear, and function as the original content of the website. Native ads amalgamate with the website content without confusing the viewers from the original content and increase the possibilities of getting a click. Sponsored content and promoted content are excellent examples of native ads. Native advertising is less intrusive than traditional ads that help inproducinga high click-through rate (CTR) and increase conversions. It provides an excellent opportunity for innovative exposure, which users enjoy without any complexities. Native ads boost your marketing strategy and gain consumer trustquickly. Types of Native Advertisements Here is the most prevalent native ads type that marketers utilize to achieve native advertising objectives. In-Feed Units Paid Search Ads Recommendation Widgets Custom Ads Promoted Lists In-Ad with Native Element Units Survey about Native Advertisements According to a study, website visitors looked at native ads 53% more frequently than display ads. 25% of visitors remember seeing native ads whereas, for display ads, it is 20%. Native ads register a 9% higher lift for brand affinity and an 18% lift for purchase intent than display ads. Native ads receive 53% more views than traditional display ads. Two out of three Generation X and Z consumers trust branded content more than traditional advertising. US native ad spend expected to increase by 21% in 2021 to a value of $57 billion. The native advertising sector is predicted to grow to $400 billion by 2025. Native advertising is the second-best top-performing channel for video campaigns, according to US publishers. Native ads recommendations are 27% more trusted than social ads. Native ads create an 18% increase in purchase intent. Display Advertisements Display advertising is a strategy of attracting a website's audience, social media platforms to make a particular move. These are often comprised of text-based, picture, or video ads that motivate the user to click a landing page and take action. These ads usually appear in different shapes and sizes that can be presented inseveral formats. It shows that it helps in selecting the style and formats of the ad. In addition, its visually alluring quality makes it unique and assists in building brand awareness. With the help of the Google Display Network, you can access numerous sites and target the right audience by adding ads on appropriate websites. You can track clicks and conversion through Google Ads or Google Analytics for more granular performance. It also allows for remarketing opportunities and helps in familiarizing your target audience with your brand. Display advertising is relatively cost-effective comparatively other advertising channels such as radio, television, etc. Types of Display Advertisements There are various kinds of displays ads that helpcapture the target audience's attention, and drive conversions. Let’s take a look at some common kinds of display ads. • Discovery Ads • Social Ads • Retargeting Display Ads • Responsive Display Ads • Traditional Display Ads Survey about Display Advertisements • 33% of internet users find display ads completely intolerable. • The average click-through rate for the Google Ad Display Network is 0.46%. • Responsive display ads are used more than images. • 43% of PPC marketers say display ads are their least effective channel – yet 84% of marketers are still investing in display ads. • The most popular display ads are “banners and others,” which includes native ads and social media ads. • This 2019, 83.6% of U.S. digital display ad dollars will transact programmatically. • Internet display advertising will be 21.3% of the total global ad spends by the end of 2021. • Total display ad spend expected to hit 177.6 billion globally. • The global Programmatic Display Advertising market size is projected to reach USD million by 2027, from USD million in 2020, at a CAGR of % during 2021-2027. It has become the subject of debate which advertising is superior and beneficial. Both advertising strategies are practical, and result-driven dependingon marketing objectives and how you utilize them. You can go with native advertising if you want to execute a creative and resourceful campaign for your business.Native adswill perform better if you know your target audience can easily be found on different sites, and the same native ads would reach them all. In addition, if you involve native ads in your marketing strategy, it enhances loyalty to your brand and convinces people to share the content with their friends and colleagues. On the other hand, display ads can be productive, and profitable if you want to experiment and optimize for better performance in the future.Furthermore, display ads are undoubtedly powerful if your campaign goal is retargeting. You can benefit from ad networks which make the phenomenon of placing ads on various sites faster and easier.You can also reach several market segments that don’t go to the same online destination by implementing a display advertising strategy. Unquestionably, you can implement both strategies. However, it depends on the business to choose which marketing strategy is best for your campaign and give maximum results to reach your objectives. Just make sure you are aware of the benefits and drawbacks of both advertising strategies before selecting. Frequently Asked Questions Are native ads better? The effectiveness of native ads depends upon your business objective. However, it does wonders for marketers in lead generation and hasa click-through rate (CTR) which is eight times higher than for display ads. What are the top three features of native ads? Native ads help avoid banner blindness, meet the audience's requirements, and keepthe transparency of the ads maintained. Are display ads effective for B2B business? Of course, with the proper implementation of display ads,B2B businesses can boost their leads and experience profits.It also allows the marketer to stamp the market with its creative alternatives like interactive displays, videos, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Are native ads better?", "acceptedAnswer": { "@type": "Answer", "text": "The effectiveness of native ads depends upon your business objective. However, it does wonders for marketers in lead generation and has a click-through rate (CTR) which is eight times higher than for display ads." } },{ "@type": "Question", "name": "What are the top three features of native ads?", "acceptedAnswer": { "@type": "Answer", "text": "Native ads help avoid banner blindness, meet the audience's requirements, and keep the transparency of the ads maintained." } },{ "@type": "Question", "name": "Are display ads effective for B2B business?", "acceptedAnswer": { "@type": "Answer", "text": "Of course, with the proper implementation of display ads,B2B businesses can boost their leads and experience profits.It also allows the marketer to stamp the market with its creative alternatives like interactive displays, videos, etc." } }] }

Read More

How to build brand authenticity using customer-generated content

Article | March 31, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. Viable content creation encourages you to get qualified traffic from a natural hunt, promotions clicks, and backlinks. The following are ways of using customer-generated content to build your brand.

Read More

Top 10 Customer-centric Ideas to Scale Your Business

Article | March 31, 2020

Customer centricity is a process of knowing your customers’ requirements, perceptions, and demands. Customer centricity means keeping your customer on your utmost priority while creating any promotional activity. While creating marketing strategies, you can’t ignore your customers as your ultimate goal is to make them happy. So, let’s take a look at some of the most effective strategies to enhance the experience of your customers. Why Are Customer-centric Strategies Indispensable? According to CEI Survey, approximately 86% of consumers are enthusiastically ready to pay more for a better customer experience. Therefore, customer-centric strategies are highly advantageous to increase a brand’s identity and delivering positive ROI. It provides a remarkable experience to your target audience and persuades them to promote your products or services. Keeping your customers on center and making them happy is a time-consuming process that requires perseverance and calculated planning. So, let’s dive deep into how to create successful customer-centric strategies. Best Ways to Create Successful Customer-centric Strategies Let’s understand how to enhance customers’ experience. Here are vital steps to create effective customer-centric strategies. Data Collection of Customers’ Feedback To run a successful campaign for your brand, you need to communicate with your customers frequently. Therefore, collecting different data through chat, emails, SMS, phone calls, message boards, etc., regarding customers’ feedback will help you provide an incredible experience to your customers and improve your marketing tactics. Promote UGC (User-generated content) Once you focus on UGC, it will automatically enhance brand credibility and brand recognition. Customers enthusiastically participate in UGC and share their views. It also boosts social media metrics and helps you do online marketing better. Introduce Offers and Prizes Introducing exciting offers and prizes is always helpful. It attracts their attention and convinces them to buy your products or services. However, the best part of introducing offers and prizes is receiving unexpected audiences’ responses. You can offer discounts, prizes on sales and convert your audience into long-term customers on a particular occasion. Implementation of Content Intelligence With the help of content intelligence, you can create unique and engaging content. It helps in different marketing purposes such as brand awareness, brand credibility, boosting sales, enhancing customers’ experience, etc. Many marketers believe that content is the crucial part of influencing the target audience. Therefore, content intelligence is a highly advantageous medium to create persuasive, engaging, effective, and relevant content. Adoption of Advanced Technologies Without technologies, your marketing efforts are ineffective. Prominent brands constantly evolve their marketing approach with advanced technologies. You can make your marketing efforts fastest, productive, and result-driven by adopting advanced technologies such as artificial intelligence, programmatic advertising, machine learning, augmented reality, etc. Connect with your Audience on Multiple channels There are different platforms or mediums to connect with the audience, such as Facebook, Twitter, Instagram, email marketing, etc. These platforms will assist in finding a diverse audience, boosting conversion rates, and making you stand out from competitors. Follow the Statistics Different leading market research companies conduct profound research to discover valuable and relevant information. By focusing on those researches, you can improve your marketing tactics and understand competitive analysis. Analyze KPIs (Key Performance Indicators) KPIs play a crucial role in the growth of an organization. It is about tracking the progress of your marketing efforts in terms of every aspect. KPIs provide detailed information about your team, marketing strategies, sales strategies, products strategies, and much more. It also helps in finding your loopholes and strengthens your marketing efforts. Here are some common marketing KPIs that can help improve your consumers’ experience, such as Customer Acquisition Cost, Customer Lifetime Value, Digital Marketing ROI, Social Media Traffic, etc. Personalized Marketing Customers have different queries or problems, and they need instant solutions. Therefore, personalized marketing is the appropriate option to grab their attention by providing the quickest and personalized approach. Resolving your customers’ issues quickly and appropriately increase brand loyalty, engagement and build robust connections with them. Innovative Approach Approaching the target audience with innovative ideas attracts them towards your brand and compels them to know more about it. Owing to audience diversification, it becomes easy to create engaging & appealing content. You can influence them with your creative ideas by providing them value-driven content. Final Thoughts Customer-centric strategies are much more powerful to give your optimistic results. Prominent marketers believe that customer-centric approach is one of the best ways to enhance the Google visibility as it enhances the engagement of the audience.Implementing the above tips about customer-centric strategies can accelerate your growth and gain innumerable business outcomes. Frequently Asked Questions What is the secret formula for scaling your business? Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business. What are the top customer-centric marketing tools? To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the secret formula for scaling your business?", "acceptedAnswer": { "@type": "Answer", "text": "Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business." } },{ "@type": "Question", "name": "What are the top customer-centric marketing tools?", "acceptedAnswer": { "@type": "Answer", "text": "To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc." } }] }

Read More

Spotlight

mcgarrybowen

"mcgarrybowen is an award-winning, global creative ad agency. With offices in New York, Chicago, San Francisco, San Antonio, London, Shanghai, São Paulo, Singapore, Hong Kong, and Paris, we help our clients solve their biggest problems through big, organizing ideas built on core human truths. "

Events