Article | August 22, 2021
Businesses are facing different challenges in their marketing strategies. One of the most common challenges is to create quality content that helps to enhance audience engagement. Content intelligence advances brands’ content strategy and woos the audience towards the brand.
Let’s discover the significance and advantages of content intelligence to meet consumers’ requirements and gain business objectives.
Content intelligence is a highly advantageous, productive, and efficacious way to create a persuasive content strategy for your domain using artificial intelligence and other software.
To construct a robust and impactful content strategy, you need content intelligence that provides optimistic results such as enhanced traffic generation, audiences’ involvement, and positive ROI.
Significance of Content Intelligence
Content intelligence helps marketers to reach the right people at the right time. It improves the quality of the content in a lively manner.Businesses believe that content intelligence is exceptionally beneficial to generate targeted and conversion-focused content.
Once you execute content intelligence, you showcase yourself as a thought leader. Content intelligence assists in sharing thoughts in a better and concise way, whether it is a blog post or technical content.
Content intelligence hones content marketing skills that stimulate customers to interact with your brand. They find high-quality content and valuable content; therefore, they stay connected.
With the help of content intelligence, you manage online reputation, such as negative reviews or comments.
Content intelligence helps in building brand image. For example, you can create a persuasive video, podcast, etc., to showcase your brand journey to your customers.
Marketers, content strategists believe that content intelligence provides better ROI than other practices.
Social media is the utmost important part of marketing in this digital era. According to Statista, there are 3.78 billion social media users, equivalent to 48% of the world’s population. Content intelligence allows you to share appropriate, unique, and trending content on your social media platforms to woo your audience.
Understanding customers’ requirement makes your way easier towards success. Content intelligence helps you find out customers’ interests and approach them as per their requirements to generate more sales.
Technology-savvy marketers found that content intelligence provides better insights, thorough calculation of campaigns, focusing on the actual data to meet their business objectives.
Your quality content enhances the possibilities of website visibility. Content intelligence improves your online visibility and ranks your website on top.
Content intelligence makes you stand out amongst marketers as they still are not aware of the advantages of content intelligence.
Advantageous Tools for Content Intelligence
There are numerous popular tools for content intelligence that helps in providing a real-time recommendation for content enhancement, trending topics, competitive analysis, content curation, ideal channels, etc.
Marketers are utilizing these tools to maximize their online presence and facilitate their marketing tactics. Here are some standard tools.
How Does Content Intelligence Work Effectively?
There are three steps to content intelligence that provides a holistic approach in an accurate and conversion-focused manner.
Data collection is the first stage to make your content marketing tactics more persuasive and result-driven. First, businesses can utilize different tools to discover data-related content based on customers’ behavior. Then, the same data can be gathered and utilized to analyze their impact.
Once the data is stored, the next step is to analyze content performance. Again, artificial intelligence helps evaluate the performance of content such as channel analysis, competitor analysis, etc.
Insight generation means comprehending the content’s effectiveness. Then, marketers find how to create compelling content. It includes content suggestions, content generations, content updates, etc.
Content intelligence is the all-time winning strategy. It has become prevalent owing to its technological advancement and result-driven features. It upgrades content marketing strategy holistically and saves your time as well as energy. Moreover, it elaborates about content trends and efficacy, sentiments analysis, etc.
An amalgamation of big data and artificial intelligence is highly advantageous in every aspect. With emerging practices, you can experience profitability and reach innumerable outcomes.
Explore the intensive information mentioned above about content intelligence and broaden your horizon of knowledge toward success.
Frequently Asked Questions
Which industries benefit from content intelligence?
Technology, retail, advertising, food, fashion, and pharma are the most benefitting industries. They experience positive ROI after executing content intelligence in their marketing strategy.
What are the advantages of content intelligence?
Content intelligence is highly advantageous, improving the quality of the content marketing tactics and attracting customers to purchase products or services.
What are the technologies used in content intelligence?
Content intelligence utilizes various prominent technologies and supports them in content marketing to meet business objectives.
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Article | July 28, 2020
Walmart Media Group (WMG) recently announced the launch of Performance Dashboards, a self-serve reporting interface that combines Display and Sponsored Products campaign performance within advertisers’ Ad Centers. This new rollout further positions Walmart as a rival to Amazon in its self-serve advertising business with near-real-time reporting on search and display ads built upon the launch of Walmart Advertising Partners (WPA.) WPA launched in January and is a multi-partner program that granted ad tech and media partners access to the Sponsored Products API for third-party campaign management.
Article | August 13, 2020
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Article | February 25, 2021
We’re now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it, and if it isn’t already, it will be very soon.
Thanks to the effects of the coronavirus pandemic, the entire world has been thrust into upping the ante when it comes to living much more digitally and often, virtually.
Not only are our usual get togethers being replaced by Zoom and FaceTime calls, but we are finding ourselves surrounded by technology in all aspects of life, and this will only continue.
Social media influencers kept the entire nation entertained throughout each and every lockdown, but now we’re seeing an influx in the number of virtual influencers filling our social media feeds, too.
Amelia Neate, Senior Manager at Influencer Matchmaker explains the role of AI within the influencer marketing industry and what we can expect from it, both now and in the future.
The rise of artificial intelligence
With the influencer marketing industry set to grow by 15% on a global scale, it is important for brands, agencies and influencers alike to adapt to the current times in order to see progression and boost sales.
Artificial intelligence (AI) isn’t something we would necessarily associate with influencer marketing, but it is fast becoming a crucial aspect of many industries and businesses. And with that in mind, it is something we must utilise and understand, rather than shy away from.
Thanks to the effects of 2020, we have been forced to completely digitise our businesses quicker than we could have thought possible – but we did it, as did everybody else.
And with an influx of technologies becoming available to us, we’re able to develop our businesses and industries even further.
Although an unlikely partnership, AI-powered tools and influencer marketing could become quite the powerhouse, changing the landscape entirely.
AI and influencer marketing agencies
The relationship between artificial intelligence and influencer marketing has the potential to be quite literally, ground-breaking.
If used correctly, AI can be used to streamline the jobs of marketers and agencies, allowing them to focus on the human elements within influencer marketing.
Artificial intelligence can home in on problem-solving, data analysis and research, leaving the influencer marketing strategies to us, the experts.
AI-powered platforms can help agencies and brands identify fake followers, inauthentic engagement and unreliable social media influencers.
As well as this, AI is able to process and detect relevant and valuable content, and with the help of machine learning (MI) and natural language processing (NLP), can revolutionise the way brands and agencies conduct the way in which they work.
With the ability to generate likes, industries, demographics and interests of the influencer’s following, AI is not only beneficial for brands seeking to create collaborative campaigns, but also for influencers who are looking to understand their audience that little bit more.
By developing a better understanding of their audience and social media followers, influencers are able to ensure the content they put out is relevant and useful. This in turn, helps brands decide who they should work with.
Measuring success with AI
Not only can AI, MI and NLP help with the start of an influencer marketing campaign, but they also have the ability to collect data, analyse results and measure the levels of success.
Monitoring the results and performance of an influencer marketing campaign can be quite the task, and by using AI-powered tools, we are able to measure its success and more importantly, the return on investment (ROI).
Analysing a creator’s content and metrics, artificial intelligence is also able to examine the likes, comments, engagements rates and even conversion rates of a post, in whatever format.
AI has the power to predict ROI through performance benchmarking and forecasts, providing both influencers and brands with an estimated result based on their desired objectives.
A vision for the future
As we continue to see a rise in the use of artificial intelligence within the influencer marketing industry, we can also expect to see an influx in the number of virtual influencers filling our social media feeds.
Yes, you read that right – virtual influencers are becoming a force to be reckoned with, competing against the likes of real-life influencers.
Despite the fact that they don’t really exist, these influencers have most definitely made their mark on the industry, some of which have even worked with global brands such as Nike and Fenty Beauty.
This new wave of CGI influencer is fictional and generated by computers, however they have very realistic characteristics as well as the personalities of humans, and what’s more, brands are lining up to work with them.
It isn’t just virtual influencers that are becoming much more prominent as we enter a new decade of influencer marketing, though. Virtual assistants are now a part of the influencer marketing industry, too.
Whilst we may not typically associate Amazon’s Alexa or it's Google competitor with influencer marketing, they are in fact, influencers in a whole new form.
Now, consumers use their virtual assistants to ask for advice, or for product recommendations and for those that have one at home, they become a live-in influencer.
Supporting brands and businesses within the retail industry in particular, just how much more will we see of virtual assistants as influencers? Only time will tell, and we can’t wait to find out.
Whilst it may seem like AI can take over the roles of us as humans, it simply cannot replace the work we do, but rather, enhance it.
If influencer marketing agencies utilise the tools available to us in the form of artificial intelligence, it allows us to streamline our processes, work closely with other people and focus on what we do best - building long-lasting relationships and partnerships whilst creating innovative and impactful campaigns.