Article | March 18, 2020
Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now. New data from Sprout Social suggests turning to your customers to see how they are specifically using your hashtags in their posts and reviews about your brand and following suit. While it's good not to overuse hashtags in a single specific post (more in that a bit later), you definitely want to tap into every existing hashtag you see that is garnering attention and traffic for your brand. You can do this by using these hashtags in a spread-out fashion in a series of posts over a number of hashtags.
Article | March 18, 2020
B2B Marketers need to take additional measures that go beyond the usual technology rollouts for successful marketing automation implementations. Aligning marketing automation tools with existing systems, and aligning the proposed solution with the enterprise business strategy are some of the steps that help marketers with successful marketing strategies. There are some additional steps marketers need to ensure to see if the implementation of marketing automation is effective.
Article | March 18, 2020
Every business has a story that goes beyond products and services. No matter how great your products are, what really creates loyal, repeat customers is your ability to engage with them, relate to them, and be authentic with them.
By sharing your story as part of your marketing strategy and connecting with clients as real people, you are effectively showing them that you are interested in more than just completing the next sale. A little bit of openness goes a long way in busting open doors to future business.
Here are five tips for strong storytelling while marketing your business:
1. Share your truth. Be honest about your story when you tell it and you will create a bond with clients. Don’t overexaggerate or embellish your background and instead think about the most compelling parts of your journey and accentuate them. The key is for people to see you as not just a business owner or vendor but as someone they can relate to.
For example, if you served in the military, you can share a little bit about your background and explain why it was important for you to serve your country as well as how you transitioned into your current career.
2. Show your personality. According to Fast Company, 92% of consumers want businesses to tell stories in their ads. The more you show off your personality and the person behind the brand, the more emotionally connected your clients will feel towards your business. When a human bond like this is formed, it creates brand loyalty because of the sentimental value that is now attached.
3. Build relationships and you will build sales. Be inviting in your marketing campaigns and leave the door open for further communication and engagement. For example, send a personalized postcard via direct mail and include a QR Code for more information that drives traffic to your website. Then, make sure your website matches the intent and sentiment of your postcard so that it creates a uniform, consistent feel that strengthens your relationship with customers.
4. Be active on social media. The best thing you can do to further your story is to be active on social media every day. Pick the two or three social media channels that you feel work best for your business and stick with them. The last thing you want to do is have a social media page that hasn’t been updated in months because then the potential clients who visit those pages will question whether or not you are still in business. Also, act like yourself, don’t overpromote, and continue to reveal parts of your personality in a meaningful manner.
5. Be involved in your community and give back. Last but certainly not least, it is vital to get involved in your community and give back. People are more likely to do business with you when you share common interests, and everyone wants to see community members lift each other up. If you are passionate about certain causes, you can remain authentic and also show you are empathetic to others. Empathy is a strong, effective tool in telling your overall story because when you care about others, people will care about you. When they care about you, they are more inclined to do business with you.
Ultimately, we all have a story to share of how we got to this point in our careers. For business owners, it is crucial to add authentic storytelling elements to your marketing efforts so that you are seen as a genuine person who cares more about people than sales.
And, in doing so, the sales will follow suit.
Article | March 18, 2020
Before the pandemic, the business sector of near about all industries were heightening rapidly and planning for new opportunities. Whether it was private or government, small businesses or large enterprises, each sector was trying to enhance in every aspect. The Covid-19 outbreak changed the way businesses approach towards potential customers as well as marketing strategies. Indeed, even as the world starts to re-open all the more forever, it is evident that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.
SURVEY REPORTS FOR ADVERTISING AGENCIES DURING PANDEMIC
The global advertising agencies market confronted at decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of-0.12%. The decay is chiefly because of the COVID-19 flare-up that has led to prohibitive regulation measures including social distancing, remote working, and the discontinuance of businesses and other commercial exercises bringing about operational difficulties.
The whole production network has been disturbed, affecting the market contrarily. The market is then expected to recuperate and reach $418.3 billion in 2023 at a CAGR of 6.48%.
In March 2020 the review of U.S. advertisers and advertisement offices tracked down that 89% of respondents had put forth changes to their promotional efforts because of the COVID-19 upsurge. Among the most intense changes made was, dropping a campaign totally as per 34% of reacting industry experts. At the point when the inquiry was rehashed in April, the percentages had increased to 44.
Near about all regions worldwide experienced a reduction in media financial plans in 2020, for instance by 46% in the LATAM region. However, the pandemic particularly showed its impact in 2020, with the average allocated money being cut radically.
As per study information, in the first half of the year 2020, 29% said they investigated new channels for new organizations and another 29% offered new administrations to customers, while 17% even wandered into new enterprises.
Decrease in ad spends worldwide in 2022 compared to previous predictions due to coronavirus will be 17.72 billion USD.
According to a survey of 400 media buyers and brands, 74% believe the COVID-19 pandemic has a greater impact on their advertising spends than the 2008 financial crisis.
ADVERTISING CHALLENGES DURING COVID
Cyber security issues
Consumer behavior changes
Lack of team support
Adoption of new technology
Unable to maintain client relationship
Decreased creativity & productivity
HOW COVID-19 HAS CHANGED THE PLANNING AND THE STRATEGIES OF ADVERTISING AGENCIES
The advertising industry experts have changed their approach in terms of strategies, investments, and campaigns to reach potential consumers. They initiated very influential steps to attract their target audience.
Artificial intelligence in advertising during COVID
The expansion of Artificial Intelligence (AI) in advertising during COVID is acquiring fame in the advertising organizations market. Significant players working in the business are constantly centered on introducing innovations and technologies to better fulfill the requirements of customers. For example, as of May 2019, as per a review, 47% of publicists are right now utilizing Artificial intelligence for audience targeting.
Before the pandemic, the Experts noticed that more than 8000 advertisements are presented to the Americans in a day. Presently, with everybody constrained inside, customers can just see ads in their homes. This is a unique opportunity for the advertisement industry to expand its presence on social media during COVID-19 like; Facebook, Instagram, Twitter, Pinterest as well as television. 58.11% of the total population is dynamic via web-based media when taking a look at qualified crowds matured 13+ years, ascending to 82% in North America.
Safety is utmost important
We all are aware that the pandemic has shocked everyone and made people skeptical towards everything. In this particular situation, it is essentially important to keep safety on priority and serve the customers on precautionary measures. Make them feel that your big concern is to make their life easier by providing quality products or services following safety.
E-commerce is ubiquitous
The COVID-19 pandemic has sped up e-commerce growth worldwide. Reacting to this pattern is the main concern for 2021 with brands presenting plans to reevaluate conveyance and exploring different avenues regarding new models. Some are analyzing direct-to-consumer option, searching for approaches to make it simpler for customers to repurchase. This adaption will have a very optimistic impact on brand strategy and media investment.
QUICK ADVERTISING TIPS DURING COVID
Being relevant to consumers’ needs assure them that they are not being ignored in the time of pandemic and feel that they come in your priority.
Turn your business online to remain associated with your consumers. This will definitely help you to reach potential customers and valuable opportunities.
Strengthen your relationship with your customers by communicating, exchanging life stories of caution and triumph. This shows that the company thinks beyond business and care about their customers.
Design & execute a low budget strategic model using minimal tools, and people in advertising during COVID.
Undoubtedly, safety is an important issue but when it comes to low prices, offers, people get attracted. Therefore, make sure to wow them always with your new offering plans.
The realm you have constructed is a direct result of your team efforts. In this way, get associated with your team and give them compassion, and plan for future advances.
We are living in uncertainty thus don’t put all your efforts and investments into the present campaign of advertising during COVID. There is no guarantee of the end of the worst. Be optimistic but don’t ignore the negative.
At this point, it is difficult to predict what long haul impacts the pandemic will have on the marketing and advertising industry, or for sure practically every industry. So far estimates for worldwide advertisement spending in 2020 had to be revised from initially 712 billion U.S. dollars to approximately 691 billion U.S. dollars. Nevertheless, primary predictions assert that the advertising spending will come out with flying colors in 2021, once the COVID has lost its impact and the businesses become normal.
FREQUENTLY ASKED QUESTIONS
Q. What are the types of advertising?
There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising.
Q. Is the advertising industry dying in pandemic?
Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal.
Q. What is the most effective online advertising?
Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID.
Q. Are ads really effective in COVID-19 pandemic?
Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025.
"name": "What are the types of advertising?",
"text": "There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising."
"name": "Is the advertising industry dying in pandemic?",
"text": "Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal."
"name": "What is the most effective online advertising?",
"text": "Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID."
"name": "Are ads really effective in COVID-19 pandemic?",
"text": "Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025."