Ideas from the Experts: Social Consumer Market Insights

| August 24, 2017

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Social media has augmented the market research landscape. It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad - or as narrow - as researchers require.

Spotlight

The Barbarian Group

The Barbarian Group is an award-winning digital creative agency. Founded in 2001 and a subsidiary of Cheil Worldwide, the company is run by CEO Peter Kim, in partnership with founding partners Benjamin Palmer and Keith Butters. Inaugural winner of the 2013 Cannes Lions Innovation Grand Prix, the agency provides end-to-end marketing services to help brands navigate a world where the Internet has won, and become the central driving force behind culture and commerce.

OTHER ARTICLES

Everything You Need to Know About Influencer Marketing on Spotify

Article | March 2, 2020

When we talk about influencer marketing, what platforms come to your mind? Instagram, Facebook, YouTube, maybe LinkedIn or even Twitter. Did you even think of Spotify? No, right? Well, you should. Brands and consumers are flocking to Spotify and influencers should follow suit. As a smart marketer, you need to take a deeper look at Spotify’s user composition to understand if your target market overlaps with the user base of Spotify. Only then, it makes sense to jump onto the Spotify marketing bandwagon.

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Real vs. Virtual Backgrounds. Which is Best for your Zoom Call?

Article | December 13, 2020

One of the greatest changes we have seen with virtual selling is the inevitable change in meeting location. No longer in a traditional office setting, location is now entirely dependent upon each participant’s environment and choice. This can range anywhere from your kitchen table to the captain’s seat on the Starship Enterprise. The choice is yours, so choose wisely. Your background makes a strong statement about you. You are quite literally projecting an image, whether professional or otherwise, to your customer. So make sure that your real or virtual background supports that image by being neat and clutter free, well-lit, and perhaps with a spark of personality. Real vs. Virtual Backgrounds Virtual selling offers a whole new avenue of creative control when it comes to selecting a backdrop for your next video call. But which should you choose? Here are some considerations: The Benefits of Authenticity You now have the opportunity to welcome clients and/or coworkers into your home, making sales calls more personal than ever before. Video meetings, whether held in your home office or at your kitchen table, can reveal quite a lot about you to your customer. Just as their background reveals a lot to you. This can be a great advantage to sellers as it both humanizes you and levels the relationship. Instead of vendor-to-prospect, it becomes more human-to-human. Personal elements, like books, pictures, furnishings, can stimulate conversations and deepen connections. When to Use a Virtual Background. That being said, sometimes your home simply is not quite conference call ready! That’s the time to consider using a virtual background or green screen for personal privacy or professionalism. When might you want to consider a virtual background? Here are a few questions to help you decide: Are you… Questioning if your background is too cluttered? (Hint: if you’re wondering, then yes, it probably is) Clashing with busy patterns, stripes or artwork? In the middle of a home repair project? Providing TMI with your environment? (“Hello bedroom Zoom callers! I’m talking to you!”) Anticipating scene-stealing pets or children? In these cases, a virtual background may be your new best friend. Considerations when using a Virtual Background While a green screen allows you to have a little (professional) fun, keep it on the side of realism, i.e., the office of your dreams vs. the space station, or simply a backdrop that allows you to briefly live in a home that is not at the mercy of your children’s toys. In need of a little inspiration? Pro tip: Canva has a wonderful selection of customizable backgrounds you can download for your next video call. Be aware that overtly busy or fantastical backgrounds can present distractions that may detract from the overall quality of your presentation. When it comes to backgrounds, you are the star, and your background should quite literally be, “the background.” You’re already competing for the sale, you don’t want to also be competing for the attention of your customers! So select a backdrop that promotes your sales goals, not one that detracts from them. Avoid Motion Blur Another common problem seen when using virtual backgrounds or green screens is motion blur. This is when a presenter gestures or moves too quickly when in front of a green screen resulting in blurred elements. It is important to move slowly and with intention when using a green screen to avoid blurring or entire body parts disappearing into the background. Losing an entire hand is quite distracting, is it not? Bottom Line: Take advantage of the benefits authentic or real backgrounds can provide whenever you can. If that’s not possible, virtual backgrounds are a great option as long as you choose one that supports you and your brand. Get more virtual selling tips on the Selling On-Video Channel!

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Google URL Builder: How to Track Campaigns in Analytics

Article | August 10, 2020

You’re ready to start a marketing campaign; a newsletter, social or some paid campaign. Your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. So, how do you tell which marketing campaigns were successful? Easy. Use the Google Analytics URL builder to track your campaigns.

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How Marketers Use Social Media Trends Effectively?

Article | February 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wants followers and something pays off in their social media lives, right? That is why they are here. Now, we get to know how marketers use social media trends effectively. The most important and basic thing about social media is the more connection you have, the more powerful the game is. If you are a blogger or owner of the brand, and you don’t have anything to post on your social media. Why would people follow you and stays on your profile? The time is about to make more and more new connections. You need to figure out the two main things, your audience and what they like. What are they finding? Connect with your audience and find what they want.

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Spotlight

The Barbarian Group

The Barbarian Group is an award-winning digital creative agency. Founded in 2001 and a subsidiary of Cheil Worldwide, the company is run by CEO Peter Kim, in partnership with founding partners Benjamin Palmer and Keith Butters. Inaugural winner of the 2013 Cannes Lions Innovation Grand Prix, the agency provides end-to-end marketing services to help brands navigate a world where the Internet has won, and become the central driving force behind culture and commerce.

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