How Your Current Traffic Impacts Your SEO

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks.Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results. It goes without saying (but I’ll say it anyway) that the more popular your site is, the better.According to SEMrush’s Ranking Factors research study, there are 17 key factors to be aware of, listed below in the order of importance. Taking a glance at this list makes one thing clear: traffic plays a major role in your website’s success. But Google is more focused on how users find your website and what they do on it than how much measurable traffic your site is getting.Let’s unpack how the top ranking factors affect your search engine optimization (SEO), and how you can take advantage of this knowledge to improve your rankings in search results

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Eleven Inc

Eleven Inc digital was created to solve the problem of enterprises who find it very difficult in this digital world today to cut through the clutter of jargons and take some concrete steps to build their business across digital channels.

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Marketing Strategy

Top 10 Unified Communications VARs: Leading Providers for 2024

Article | March 5, 2024

Check out the best unified communications value-added resellers in 2024. Leverage the power of unified communications platforms for better connectivity with this latest comprehensive article. Contents 1. Role of VARs in Unified Communications 2. Criteria for Evaluating Top UC Providers 3. Best Practices for VAR Excellence in Unified Communications 4. Featuring the Top 10 Unified Communications VARs 4.1 InflowCX 4.2 CNP Technologies 4.3 FirstComm 4.4 Harbor Networks 4.5 Packet FusionApp Integration 4.6 Fidelus Technologies 4.7 LANtelligence 4.8 Comscentre 4.9 CRMIT Solutions 4.10 ShoreTel 5. Future Scope 1. Role of VARs in Unified Communications Unified communications (UC) integrates various communication tools and technologies into a cohesive system to streamline business communications. It combines voice communication, video conferencing, instant messaging, email, and data sharing, enabling seamless interaction across multiple platforms. 70% of telecommunications decision makers report that they’ve already adopted or planning to adopt UCaaS Solutions. [Source: Windstream Enterprise] Value-added resellers (VARs) play a crucial role in this ecosystem by offering and supporting the UC solutions that businesses rely on. These providers ensure that all components of the UC system work together, offering services such as implementation, customization, maintenance, and support. By partnering with the right VARs, businesses can achieve a consistent user experience, reduce communication silos, and support more efficient and flexible operations. 2. Criteria for Evaluating Top UC Providers Unified communications integrates various communication tools into a cohesive system, necessitating distinct purchase considerations compared to traditional on-premise solutions. Organizations must carefully evaluate the technology they plan to integrate into their infrastructure while transitioning to a unified communication system. Given the significant system changes involved, it is crucial to ensure that UC providers can facilitate this transformation. The following criteria are essential for selecting the best UC providers: Deployment Models Provided Examine the vendor's complete UC portfolio. Partnering with a company that delivers cloud and on-premise solutions is essential, allowing for a phased 'hybrid' migration and a more gradual transition to a unified communication system. Provider Stability and Support Assess the vendor’s capability to support the business’ long-term needs. Traditional telephony and network professionals typically offer comprehensive support models, including 24/7 phone and web support. Some vendors also provide training for using the latest equipment. Feature Flexibility Evaluate the features offered by the UC provider to ensure they meet current and future requirements. Determine if the provider is invested in innovative tools and solutions that align with the business’ evolving needs. Contact Centre Solutions Consider vendors that offer integrated contact center solutions. This integration can enhance internal and external communications, providing tools for more contextual and advanced interactions, thereby creating a comprehensive communication environment. Third-Party Integration Ensure the UC tools can integrate smoothly with existing systems. Many providers offer integrations with leading management and communication tools, as well as explore APIs and SDKs for enhanced extensibility. Security and Compliance Verify that the UC solution adheres to industry-specific security and compliance requirements. Determine if the provider can host call media in a local data center and comply with applicable regulations such as PCI and GDPR. Ability to Accommodate Phased Migration Confirm that the UC provider can support phased migration solutions, allowing incremental migration by location and functionality. This approach facilitates testing new solutions and training offerings, enabling a gradual adoption of new tools. 3. Best Practices for VAR Excellence in Unified Communications As businesses increasingly turn to cloud-based UCaaS to enhance employee collaboration and customer experience, adopting the right strategies for a seamless transition from premises-based systems is crucial. Implementing UCaaS can provide considerable financial benefits, including cost savings, predictable billing, and the convenience of consolidating fiber connectivity, cloud, voice, and communication tools with a single vendor. To excel as a VAR in Unified Communications, incorporating these best practices is essential for maximizing success: Adopt scalable, cloud-based platforms and utilize artificial intelligence to boost efficiency and automate processes. Align UC systems with strategies that enhance customer and employee experiences to ensure seamless interactions. Facilitate hybrid and remote work with advanced collaboration tools, maintain high service quality, and integrate various applications into the UC ecosystem. Strengthen security measures and manage diverse multi-vendor UC components efficiently for smooth operations. Incorporate social media and collaboration tools to improve connectivity and responsiveness. 4. Featuring the Top 10 Unified Communications VARs In unified communications, value-added resellers are pivotal in delivering comprehensive solutions to businesses. These VARs have demonstrated expertise in integrating and customizing unified communications platforms, ensuring communication and collaboration for organizations of all sizes. 4.1 InflowCX InflowCX, an Amplix Company, is a value-added reseller specializing in unified communications and contact center solutions. It provides services such as evaluating, deploying, and optimizing cloud-based communication technologies to enhance customer experiences (CX). The company supports businesses in improving efficiencies and revenue through innovative customer engagement technologies. InflowCX assists in managing critical elements of the CX process, including RFI development, financial analysis, contract negotiation, project implementation, and optimization. Partnering with leading technology providers, InflowCX ensures smooth integration and robust features for clients, driving them toward CX excellence. 4.2 CNP Technologies CNP Technologies is a premier mission-critical IT and unified communications solutions provider across the Southeastern United States and beyond. The company offers a comprehensive suite of services, including VoIP, video conferencing, virtualization, data backup and disaster recovery, storage, security, intelligent WAN, and ongoing support. With over 200 years of combined IT experience, its team of engineers partner with leading technology firms and engage in continuous training. CNP Technologies delivers top-tier on-site and remote support, ensuring clients can focus on their core business operations. 4.3 FirstComm FirstComm is a leading technology solutions provider that offers hybrid network services, cloud communications, and managed security nationwide. The company, headquartered in Akron (Ohio), is dedicated to integrating next-generation technology with effective customer communications. FirstComm's comprehensive range of products includes UCaaS, SD-WAN, managed security, SIP trunking, and contact center solutions. It emphasizes a customer-first approach, ensuring network reliability and security using advanced communication tools. The company focuses on enhancing customer experience and operational expertise by designing scalable solutions aligned with business objectives. 4.4 Harbor Networks Harbor Networks, a prominent managed services provider based in the Northeast, specializes in network, voice, and security services. The company delivers solutions through an MSP model across three strategic lines of business: Unified Communications and Collaboration (UC&C), IT services, and cybersecurity. Harbor Networks excels in adopting new technologies to provide best-in-class solutions, programs, and services. The company enables secure, cloud-based communications and collaboration over managed, monitored, and continuously maintained networks. It also drives cybersecurity awareness, policy, and compliance, distinguishing itself by providing value, reducing risk, and delivering proactive account management. 4.5 Packet Fusion Packet Fusion is an IT advisory firm with over 30 years of experience specializing in unified communications. The company offers a comprehensive process for evaluating, comparing, and purchasing technology solutions, including IT advising, cybersecurity assessment, UCaaS/CCaaS migration, technology expense management, and managed services. The company emphasizes the importance of having an IT advisor skilled in evaluating, implementing, and managing technology to enhance business outcomes. Its dedicated team of researchers, solution architects, and vendors ensures clients receive the right IT solutions for current and future needs. 4.6 Fidelus Technologies Fidelus Technologies provides unified communications and collaboration solutions to meet businesses' needs. Its services include co-managed IT services, SD-WAN and networking, business continuity planning, procurement, and professional services. The company is committed to long-term relationships and trust and delivers client-focused service and IT infrastructure expertise. Fidelus offers world-class enterprise communication and networking solutions nationwide, emphasizing quality, reliability, and tailored solutions to address unique business challenges. It fosters a culture of teamwork and shared success, ensuring high-quality service delivery. 4.7 LANtelligence LANtelligence, recognized as a premier provider of CX solutions, specializes in unified communications (UC), contact center-as-a-service (CCaaS), and digital transformation. The company caters to its client's needs, adeptly solving complex challenges and engaging employees in integrating innovative technologies. This approach equips its customers with a competitive edge in a global marketplace. LANtelligence's commitment to delivering tailored solutions is underscored by its robust project management and constant technical support availability to address client concerns swiftly. With a team of expert engineers and a deep understanding of technological solutions, LANtelligence is adept at architecting and implementing systems that meet diverse client requirements. Through its comprehensive suite of services, including UC and CCaaS, LANtelligence helps businesses streamline operations and enhance customer interactions, promoting growth and achieving significant business outcomes. 4.8 Comscentre Comscentre, now a part of Orro Group, simplifies communications infrastructure, reduces operational costs, and boosts productivity through its extensive solutions portfolio. Its signature 'One Touch Control' solution integrates voice, video, and data into a centralized, fully managed service. It offers clients a single organization to contact, one point of communication, and a consolidated monthly billing for all network and communication needs. The company's service offerings are categorized into collaboration, enabling businesses to engage through the world's leading platforms; telecommunications services, providing enterprise-grade connectivity through traditional and modern solutions; and cloud and managed books, featuring 24/7 proactive monitoring through the One Touch Control Platform. 4.9 CRMIT Solutions CRMIT Solutions is a leader in providing digital transformation services, specializing in enhancing customer experiences through its Salesforce solutions. As a renowned Salesforce SUMMIT consulting and AppExchange partner, the firm offers an array of services centered around customer relationship management (CRM), which directly contributes to unified communications by integrating customer interactions across various channels. CRMIT Solutions elevates its offerings beyond traditional services by integrating advanced AI and decision science with its proprietary Customer360++ framework. This strategic inclusion transforms CRM from a basic service into a comprehensive solution, significantly enhancing client value by maximizing operational efficiency and productivity. Through its Salesforce Managed Services, CRMIT solutions actively enhances user adoption by providing managed capacity, support, and project services, ensuring clients harness its full capabilities to achieve optimal results. 4.10 ShoreTel ShoreTel, now part of Mitel, is a leading developer and seller of IP communications systems for enterprises worldwide, specializing in unified communications, VoIP, contact center solutions, collaboration tools, cloud communications, mobility solutions, unified messaging, virtualization, and UCaaS. As part of Mitel, a global market leader with nearly 50 years of experience, ShoreTel benefits from extensive expertise and innovation. It serves business users in over 100 countries and powers over 2 billion business connections annually. Committed to making communications and collaboration seamless for businesses, ShoreTel offers comprehensive, cloud-based solutions designed to streamline communication processes, enhance collaboration, and improve productivity for businesses of all sizes. 5. Future Scope Achieving excellence in unified communications as a value-added reseller requires a strategic approach to identifying and partnering with top-tier providers. This involves thoroughly evaluating providers' technological capabilities, customer support, scalability, and innovation. Future trends in unified communications are expected to drive significant advancements through the rise of AI in automating processes and enhancing interactions, the predominance of cloud-based UC solutions (UCaaS), and a critical focus on improving the employee experience. Security and compliance remain paramount, with robust measures implemented to protect data and adhere to regulations. Additionally, the convergence of UC and CX is reshaping business interactions, facilitating seamless omnichannel customer service. As hybrid work environments grow and the demand for integrated communication platforms increases, VARs must stay informed and foster strong partnerships to deliver comprehensive solutions that address changing customer requirements. This strategic focus will enhance customer satisfaction and position VARs to capitalize on emerging opportunities, ensuring sustained growth and relevance in the UC market.

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Marketing Strategy, Marketing Analytics, Channel Partnerships

Pioneering the Cloud Frontier Through Top AWS Channel Partners

Article | August 17, 2023

Learn how top AWS channel partners are revolutionizing the future of cloud technology in this article. Discover the hurdles in cloud implementation along with custom solutions to mitigate them. Contents 1. Role of AWS Channel Partners in Bridging Cloud Technology 2. Maximizing Growth and Innovation Through AWS Marketplace 3. Core Challenges and Solutions in Cloud Implementation 4. Top AWS Channel Partners Revolutionizing the Cloud 5. Future Scope 1. Role of AWS Channel Partners in Bridging Cloud Technology Amazon Web Services (AWS) leads in cloud computing, offering a wide range of services that reduce costs, enhance agility, and foster innovation for businesses from startups to global corporations. AWS channel partners, pivotal within this ecosystem, bridge AWS and businesses, offering consulting services and tailored solutions that simplify cloud adoption. Their role has become increasingly vital with the cloud's growing benefits like cost efficiency, scalability, and security, leading to a higher demand for AWS services. These partners expand AWS' market reach and customize cloud solutions across various industries, ensuring technology accessibility. This collaboration between AWS and its partners, combining foundational technology with industry-specific expertise, drives the cloud revolution, significantly enhancing computing capabilities and transforming global businesses. 2. Maximizing Growth and Innovation Through AWS Marketplace AWS Marketplace emerges as a crucial platform for independent software vendors (ISVs) and consulting partners. This marketplace trend facilitates procurement, offers adaptable pricing models, and acts as an innovative sales conduit for partners, enhancing their ability to engage AWS clientele effectively. Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation. [Source: AWS Marketplace] Nevertheless, these opportunities are accompanied by challenges. The intricacies of integrating the AWS Marketplace into pre-existing workflows and exploring its complexities present formidable hurdles. Channel partners must adjust to these evolutions and adopt innovative strategies to maintain competitiveness. Future projections for cloud computing indicate a sustained dependency on the AWS Marketplace for procurement and innovation. AWS' dedication to aiding channel partners is evidenced by initiatives such as the AWS Marketplace Training Academy and API integrations, which are designed to streamline operations and facilitate future expansion. As cloud computing advances, the significance of best AWS partnerships is poised to intensify, with a likely focus on AI integration, scalability enhancements, and broadening international presence. The outlook for channel partners within the AWS ecosystem is promising, marked by continuous innovation and opportunities for growth. 3. Core Challenges and Solutions in Cloud Implementation The increasing adoption of cloud technologies has consistently demonstrated that the advantages of enhanced IT scalability and agility significantly surpass any disadvantages. However, customers still encounter several critical challenges that must be addressed to realize the full potential of cloud computing. Cost-related Concerns Cost remains the top concern due to complex pricing structures, lack of transparency, and difficulty predicting expenses in multi-cloud and hybrid environments. Many organizations need knowledge to optimize their cloud spending across various platforms. The variability in data storage and retrieval costs, combined with non-transparent pricing structures and rising data transfer charges, makes it challenging to plan budgets for future cloud-related expenditures. Data Security and Compliance The shift to digital customer interactions requires more sensitive data storage, necessitating strict adherence to data privacy and sovereignty laws, particularly between Europe and the US. Compliance complexities are intensified by fragmented regulations and the requirement for data to remain within specific jurisdictions, influenced by the cloud provider’s headquarters location. Integration and Application Migration Concerns around open vs. closed-source cloud infrastructures have been significant, with many enterprises facing vendor lock-in. The preference for open-source software is growing due to its advantages in cost-efficiency, customization, and easier migration, contrasting with the limitations posed by closed-source solutions on multi-cloud or hybrid strategies. In response to the challenges highlighted by customers with cloud deployment, these innovative measures could be implemented: Embracing Hybrid and Multi-Cloud Approaches As cloud computing advances, there's been a notable shift in how end customers approach their cloud strategy and procurement. With the progression of digital transformation initiatives, organizations have gained a deeper understanding of cloud technology's advantages and constraints, recognizing that a singular cloud solution does not cater to all needs. This realization has led to increased adoption of a hybrid-cloud and multi-cloud approach in their IT strategies, underscoring the demand for a comprehensive understanding of the various options at their disposal. Role of IT Value-Added Resellers In response to this shift, there is a growing expectation for IT value-added reseller partners to assist in the creation and management of cloud infrastructure and engage in the co-creation of solutions that capitalize on the strengths of hybrid and multi-cloud environments. It involves identifying cost-saving opportunities by exploring alternative cloud providers, presenting a selection of cloud vendors to provide customer choice, and extending additional services such as conducting cloud audits, overseeing transformation projects, and providing ongoing support. Channel Partners' Path to Market Leadership Channel partners integrating these approaches into their cloud services portfolio set themselves apart in the market, fostering stronger customer loyalty and expanding their customer base. By aligning their offerings with multi-cloud and hybrid-cloud adoption trends, these partners pave the way for sustained success and competitive advantage in cloud computing. 4. Top AWS Channel Partners Revolutionizing the Cloud The top AWS partners are transforming cloud computing by innovating within the AWS ecosystem, offering advanced solutions and services that enhance cloud infrastructure, security, and performance. Through strategic partnerships, these organizations play a pivotal role in driving cloud adoption across industries, showcasing expertise in cloud migration managed services and bespoke cloud-based solutions that address the unique challenges of modern businesses. 4.1 Qlik As a leading partner with AWS in revolutionizing cloud technology, Qlik stands out for its advanced business intelligence and data analytics solutions. The company offers tools that help with data integration, visualization, and analytics to improve decision-making based on data. Its main products, Qlik Sense and QlikView make combining data from different sources easier and analyzing large amounts of data through interactive dashboards and reports. Qlik uses a particular in-memory analytics engine and its data indexing technology to analyze complex datasets efficiently, overcoming the limitations of traditional query-based BI platforms. Its technology for associative analytics also makes it easier to explore how different data points are related. With the acquisition of Talend, Qlik has expanded its capabilities in data integration, offering a more seamless experience from data processing to visualization. This strengthens Qlik's role as a key innovator in the cloud space. 4.2 InterWorks InterWorks, Inc. is a leading technology consultancy recognized for delivering superior IT and data solutions. This firm has carved a niche for itself by emphasizing a people-centric approach and closely collaborating with partners to offer reliable support to its clients. The company's offerings span an extensive range of technological services, including data management, visualization, server monitoring, and maintenance, thus addressing a broad spectrum of technological requirements. InterWorks is driven by a belief in creating advanced yet user-centric solutions. It aims to not just meet but surpass client expectations. The company blends innovation with a keen insight into client needs, revolutionizing cloud service delivery. 4.3 Illumina Illumina stands at the forefront of next-generation sequencing, offering innovative sequencing and array-based genomic solutions for various applications ranging from disease research to clinical diagnostics. As the preeminent provider of next-generation sequencing instruments and consumables, Illumina presents a comprehensive portfolio designed to cater to a variety of throughput requirements. The company's product lineup includes a spectrum of sequencing instruments, from benchtop models such as the MiSeq and MiniSeq to high-production sequencers like the NovaSeq. These instruments are complemented by an array of sample preparation kits, reagents, and analysis software, including BaseSpace and cloud-based informatics. Illumina's technology finds application across a broad spectrum of areas, including cancer and immune research, clinical diagnostics, and population genomics, serving a diverse clientele encompassing genomic service providers, research centers, hospitals, and biopharmaceutical companies. 4.4 Blackberry Blackberry Services is renowned for its specialization in the security and management of devices connected to IoT. This firm delivers a suite of solutions to ensure secure email, safe communication channels, and the safeguarding of information. These services are tailored for businesses and governmental entities demanding stringent security measures and compliance standards. Critical offerings by Blackberry Services encompass data encryption on devices to secure vital information, access control mechanisms to regulate information flow, prevention of security threats, and strategies to mitigate data loss. Blackberry Services offers a cloud-based platform for streamlined device and application management, emphasizing top-tier security, reliability, and user experience. The firm is recognized for secure communication, an intuitive interface, and strong technical support. It prioritizes protecting sensitive communications and data, blocking threats, and enabling centralized device and application control through its cloud portal. Committed to securing IoT devices and communications, Blackberry Services is a key partner for businesses facing serious security challenges. 4.5 Akamai Technologies Akamai Technologies, Inc. is a leading Content Delivery Network (CDN) provider, crucially involved in delivering rapid, reliable, and secure internet services. With an extensive distributed computing infrastructure, the company efficiently enhances content delivery by intelligently routing traffic through the nearest server, thus improving web performance and mobile user experiences. The company delivers significant speed and performance boosts by caching content on edge servers close to end users. Additionally, it provides a comprehensive array of cybersecurity solutions, such as bot management, Distributed Denial of Service (DDoS) protection, and web application firewalls. These measures are designed to combat cyber threats effectively and secure websites against unauthorized access. Akamai's clientele serves a wide array of prominent companies. It handles 30% of global web traffic, including leading names in the media, retail, and finance sectors, underscoring its pivotal role in revolutionizing cloud services through innovative CDN and cybersecurity solutions. 4.6 BMC Software BMC is a distinguished provider of service management software specifically designed to aid organizations in overseeing IT operations and infrastructure. This firm offers capabilities for monitoring and managing IT infrastructure, assets, changes, incidents, and problems through a comprehensive suite of tools, which include ticketing, automation, and reporting. The goal is to increase visibility within IT operations to enhance efficiency. In addition to its fundamental IT service management functions, BMC broadens its services to include a variety of modules and features, such as AIOPS, cloud cost management, systems monitoring, automation, and security. These offerings empower customers to manage their infrastructure comprehensively. Accomplished via a broad spectrum of products and solutions like Remedy, Atrium, Discovery, Helix, and AIOps, BMC's strategy involves not only the provision of its advanced solutions but also the integration with numerous third-party systems and tools, including Salesforce, AWS, ServiceNow, and SolarWinds. This integration strategy ensures seamless connectivity with other essential platforms employed by organizations, thus facilitating a more interconnected and efficient IT ecosystem. 4.7 Cloudera Cloudera, Inc. is a leading entity in developing the industry's foremost enterprise data cloud, innovating a unique data architecture designed to meet the demands of an era where data is central. The company provides an extensive portfolio of tools and services essential for effectively managing extensive data collections, thus empowering organizations to analyze and leverage their data to extract crucial insights and intelligence. Despite the practicality of Cloudera's solutions, the company's complexity and the considerable learning curve may represent significant challenges for users, requiring a substantial time commitment to achieve proficiency. For organizations handling large volumes of data, the financial commitment to accessing Cloudera's services can be significant, with its pricing structure potentially serving as an economic burden, particularly for large-scale enterprises. However, the Cloudera Platform has experienced notable advancements, directly integrating data science and analytics capabilities within its data storage solutions. This development enables business analysts to quickly access pertinent data, supporting the enhancement of decision-making processes by providing timely and precise data insights. 4.8 ZEN.COM Zen excels in delivering a broad spectrum of digital services, primarily emphasizing enhancing online connectivity and orchestrating cloud-based resources for businesses. Renowned for its dependable internet and networking services, Zen specializes in secure data exchange across various locations, cloud resource management, provision of high-speed internet connections, scalable infrastructure solutions, consistent internet access, hosting of substantial databases, support for advanced telephony requirements, and the hosting of websites and applications. The company is highly commended for its superior VPN and Internet Service Provider (ISP) solutions, characterized by their speed, reliability, and cost-efficiency. A focal point for Zen is the security aspect, where it dedicates considerable efforts to guarantee a secure online environment for its clientele. Additionally, Zen distinguishes itself by offering exemplary customer support and routine maintenance services, establishing its reputation as a reliable and economically viable option within the telecommunications and IT service management sectors. 4.9 Adastra Adastra is a leading company in the data and analytics sector, offering intelligent solutions in areas like AI, Big Data, Cloud, and digital services. Its main goal is to help businesses manage and improve the data that connects them with their customers, making their relationships smoother and more effective. Adastra helps companies use their data for better decision-making. Its solutions are flexible and can grow with a business' needs, making it easier for companies to adapt to a fast-changing environment. It also works with different technologies, which can help various organizations find new opportunities in the global market. With over 20 years of experience, the company is known for delivering reliable, secure, and high-quality solutions to large and small businesses across different industries. By offering complete services from start to finish, Adastra ensures that companies can not only meet their technology needs but also use their data to innovate, improve operations, and provide excellent customer experiences. 4.10 Avi Networks Avi Networks, now a part of VMware, delivers advanced load balancing solutions that redefine simplicity and flexibility in managing application services, mirroring the ease of public cloud use. The flagship VMware Avi Load Balancer offers an unparalleled suite of features, including load balancing, application analytics, and robust security, designed for any cloud or data center environment. This platform stands out for its innovation, geared toward environments that demand high agility, such as in the technology, media, and finance sectors. It provides critical insights, auto-scaling, and automation through REST APIs. Avi Networks, now a part of VMware, enhances application delivery flexibility and efficiency across various environments, including on-premises and cloud-based setups. It automatically scales and adjusts resources as needed. With REST APIs, it easily integrates advanced load balancing and app services into existing systems. Leveraging the NSX Advanced Load Balancer, it improves app services across multiple clouds, focusing on availability, security, and performance. This platform gives development teams more control, streamlining the development and deployment process. 5. Future Scope The future for AWS and the importance of channel partners is optimistic, driven by the growing demand for cloud computing across various industries. The expansion of the AWS Channel Partner market is set to continue, fueled by AWS's strong brand and its comprehensive cloud offerings. There's a noticeable shift toward industry-specific solutions and managed services, highlighting the market's adaptation to the unique needs of different sectors and the increasing complexity of cloud management. This trend opens up new opportunities for AWS and its partners to innovate and provide tailored services. As the demand for specialized and managed cloud services rises, AWS and its channel partners are well-positioned to thrive by focusing on customization, innovation, and superior service delivery.

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Marketing Strategy

Top 10 Best Practices for Unified Communication VARs

Article | August 28, 2023

Explore expert guidance and insights on optimizing techniques for VARs in this article. Discover best practices for Unified Communications to ensure efficiency, profitability, and to drive success. Contents 1. Introduction 2. Key Strategies for Unified Communication VARs to Implement 2.1 Cloud-Based UC Systems and Consolidation 2.2 Advanced AI Integration 2.3 Optimizing UC Platforms with Integrated CX and EX Strategies 2.4 Meetings 3.0: Hybrid Work and Global Collaboration with UC 2.5 Maximizing ROI on Unified Communications Investments 2.6 Prioritizing Service Quality in UC Solutions 2.7 Enhancing UC Strategies Through Effective App Integration 2.8 Prioritize Endpoint Security 2.9 Mastering Multi-Vendor Support for Unified Communications 2.10 Integrate Social Media and Social Collaboration 3. Wrap Up 1. Introduction As businesses deal with the complexities of the digital age, there is a growing demand for Unified Communication (UC) solutions. These platforms have become essential tools, integrating various communication channels to improve collaboration, productivity, and customer satisfaction. With businesses increasingly adopting UC solutions, the role of value-added resellers (VARs) in delivering and supporting these technologies becomes crucial. However, successfully understanding and working with Unified Communications involves more than just technical expertise. Value-added resellers need to adopt a strategic approach that encompasses understanding their clients' unique requirements, staying updated with technological advancements, and utilizing best practices for Unified Communications. This approach enables them to offer customized solutions that yield tangible business results. 2. Key Strategies for Unified Communication VARs to Implement VARs play a pivotal role in distributing and supporting technology solutions. The following best practices for Unified Communications are essential for VARs to sustain growth and achieve successful outcomes. By adopting these strategies, VARs can optimize operations, enhance customer satisfaction, cultivate strong vendor relationships, increase profitability, and ultimately solidify their position as reliable partners in delivering advanced solutions to their clients. 2.1 Cloud-Based UC Systems and Consolidation The adoption of cloud-based UC systems and their consolidation is vital for VARs seeking to augment their service offerings with scalable, cost-efficient, and flexible communication solutions. This approach streamlines communication channels, positioning VARs as pivotal providers of comprehensive and robust solutions. By leveraging cloud-based UC systems, VARs can offer unparalleled scalability and flexibility to businesses, reduce the reliance on physical infrastructure thus cutting costs, and enable enhanced collaboration across geographical boundaries. Furthermore, the shift toward cloud-based platforms ensures operational resilience, fosters innovation, and secures a competitive advantage by facilitating access to the latest technological advancements without the necessity for continuous hardware upgrades. For VARs, the strategic adoption of these practices, including the careful selection of reliable cloud providers, customization and seamless integration of services, stringent security measures, and the provision of thorough training and support, is essential. 2.2 Advanced AI Integration The integration of advanced AI into UC systems constitutes a key strategy for VARs aiming to capitalize on AI's potential to refine communication processes, elevate operational efficiency, and offer a tailored communication experience. This strategic move not only enables businesses to streamline their workflows, minimize manual effort, and enrich customer interactions but also positions VARs as suppliers of innovative solutions that employ AI to revolutionize business communication. The incorporation of AI facilitates the automation of mundane activities, such as the scheduling of meetings, transcription of discussions, and provision of real-time data during communications, thereby reallocating human resources to more strategic endeavors. Moreover, AI improves customer experience by providing personalized interactions, intelligent chatbots, and instant access to customer data, ensuring inquiries are resolved swiftly. Additionally, by analyzing extensive communication data, AI offers actionable insights into UC performance, empowering businesses to refine their communication strategies and anticipate future requirements. 2.3 Optimizing UC Platforms with Integrated CX and EX Strategies The essence of integrating customer experience (CX) and employee experience (EX) strategies within UC platforms lies in creating a symbiotic enhancement of both employee and customer interactions. This comprehensive strategy not only boosts operational effectiveness and increases employee satisfaction, but also strengthens customer loyalty. Together, these factors contribute to higher revenue and give businesses a competitive edge. The integration of EX and CX insights paves the way for a comprehensive appreciation of business value, linking enhancements in these spheres to revenue growth, cost mitigation, heightened employee satisfaction, and retention. Moreover, adopting a unified method for feedback and data analysis enables the harmonization of customer and employee experience management, where positive customer feedback directly contributes to employee recognition and motivation. This cycle inherently enhances customer service quality. For Unified Communications VARs, promoting and adopting this integrated CX and EX strategy offers a distinguished competitive advantage, positioning them as providers of a holistic solution that meets the needs of the workforce and customer base, aligning with the trajectory of digital transformation and workplace evolution. 2.4 Meetings 3.0: Hybrid Work and Global Collaboration with UC The essence of Meetings 3.0 is to innovate the traditional meeting environment, transforming it into a space where both remote and in-office participants can engage equally and productively. This has been made possible with the strategic employment of advanced UC technologies, aiming to mirror physical interactions, clarify communication, and cultivate a sense of unity within teams. The adoption of this approach is particularly advantageous for VARs, as it not only augments collaboration through the integration of AI-enhanced devices that ensure comprehensive participation, but also enriches the meeting experience by automating speaker focus and volume adjustments, thereby closely emulating a natural gathering. Furthermore, it embraces the shift toward hybrid work models by facilitating flexible and accessible solutions that adapt to diverse settings, thereby accommodating a broad spectrum of organizational needs. For VARs, advocating for and facilitating the transition to Meetings 3.0 signifies a commitment to the communication technology and positions them as pivotal enablers of a more dynamic, inclusive, and efficient collaborative future. 2.5 Maximizing ROI on Unified Communications Investments The essence of maximizing return on investment on Unified Communications for VARs lies in the strategic implementation of UC solutions that are aligned with the business objectives of their clients, thereby augmenting operational efficiency and generating quantifiable financial gains. By integrating various communication tools into a singular, unified platform, businesses stand to substantially diminish travel-related outlays, infrastructure expenditure, and operational costs, thus transitioning from capital expenditures to a more foreseeable operational expense framework. Furthermore, UC tools such as instant messaging, video conferencing, and presence information streamline communication processes, curtailing the duration allocated to contacting peers and initiating meetings, which in turn fosters improved collaboration, heightened employee engagement, and superior meeting outcomes. Additionally, the resilience of business operations during disruptions like natural catastrophes or pandemics is bolstered through UC services, as cloud-based UC systems facilitate remote access to business tools, ensuring uninterrupted customer service and internal functions. For VARs, it's important to chart out clear strategies and objectives, conduct infrastructure assessments to gauge compatibility with UC technologies, adopt a phased deployment approach, focus on training and user adoption, and commit to continuously optimizing UC environments. 2.6 Prioritizing Service Quality in UC Solutions For VARs in the Unified Communications sector, the emphasis on prioritizing service quality when partnering with UC service providers is paramount. This strategy is foundational to ensuring the provision of UC solutions that are not only of high quality, reliable, and scalable but also meet the stringent standards of security and compliance demanded by contemporary business environments. Such an approach guarantees that VARs can furnish their clients with robust UC platforms capable of adapting to both present and future communication requirements. The benefits of selecting a provider committed to service quality include access to UC solutions that support business growth, adherence to crucial compliance and security benchmarks, particularly vital in regulated sectors such as healthcare and finance, and the realization of cost efficiencies through a shift from capital expenditures to operational expenses. Additionally, high-quality UCaaS platforms facilitate the support of distributed workforces, enabling seamless access to communication services from virtually any location. To implement this best practice effectively, VARs should thoroughly assess providers' capabilities in managing sophisticated network and cloud infrastructures, understand the UCaaS architectures to best meet client needs, and evaluate the comprehensive benefits offered by the provider, including cost savings, management efficiencies, scalability enhancements, and security updates. 2.7 Enhancing UC Strategies Through Effective App Integration The pursuit of integrating a variety of applications and tools within a UC platform serves to create a smooth communication experience, significantly elevating the efficiency and collaborative capabilities within an organization. This strategic approach not only refines the user interface by streamlining the transition between different communication mediums, such as email, calendars, video conferencing, and instant messaging, but also capitalizes on the inherent strengths of each application, thereby enhancing productivity and collaboration. For VARs, this methodology underscores the importance of creating streamlined workflows, which in turn fosters a more connected and productive environment, reduces the reliance on physical meetings through enhanced collaboration tools, and delivers an improved user experience by offering a cohesive platform that integrates various communication tools. Despite potential challenges, such as interoperability issues, the complexity of managing multiple service providers, and maintaining consistent security across integrated applications, the effective integration of apps within UC strategies remains a crucial best practice for VARs. 2.8 Prioritize Endpoint Security The need for VARs specializing in UC systems to prioritize endpoint security is underscored by the importance of safeguarding the integrity, confidentiality, and availability of data and communications across all interfacing devices. By implementing rigorous security measures designed to prevent unauthorized access, data breaches, and other cyber threats, the strength of the UC ecosystem against compromises is greatly reinforced. The adoption of such measures substantially mitigates the risk of data breaches, thereby preserving sensitive corporate information against unauthorized disclosures. Simultaneously, following endpoint security protocols enables adherence to strict regulatory requirements commonly found in different industries, helping to avoid possible legal and financial consequences. Additionally, the prevention of malware infiltration and the restriction of unauthorized device connectivity are instrumental in maintaining optimal network performance, a critical component for effective communication channels. The methodology includes detailed asset identification, user security training, advanced antivirus and endpoint response deployment, zero-trust security via minimal access rights, and consistent security checks and updates. This approach is crucial due to the continuous evolution of cyber threats and the complexities from increased remote work and bring your own device (BYOD) practices. 2.9 Mastering Multi-Vendor Support for Unified Communications The implementation of multi-vendor support within UC systems constitutes a strategic imperative for VARs, designed to afford businesses unparalleled flexibility in selecting premium solutions across different vendors. This method enables the development of a UC environment tailored to their particular needs, thus avoiding the limitations associated with single-vendor frameworks by enhancing features, scalability, and system robustness. Furthermore, it enables businesses to maximize their return on investment and achieve cost efficiency by avoiding the fiscal pitfalls associated with vendor lock-in, while simultaneously providing the agility necessary to adapt to evolving business needs and integrate advanced technologies. However, this multi-vendor approach necessitates the employment of unified management and integration tools to mitigate the complexity of overseeing such diverse environments, alongside the deployment of automation and workflows to streamline operational processes and minimize human error. Moreover, the continuous monitoring and optimization of UC systems are paramount to sustaining high service quality and ensuring an exceptional user experience. 2.10 Integrate Social Media and Social Collaboration The integration of social media and social collaboration tools into UC platforms presents an essential strategy for VARs aiming to construct a more vibrant, engaging, and efficient communication ecosystem for their clients. Such integration is vital for VARs as it facilitates businesses in meeting their customers in their natural digital habitats, thus significantly enhancing engagement levels and customer satisfaction. Moreover, it encourages a more unified work environment, optimizes workflows through improved teamwork, and elevates overall productivity by streamlining communication processes and minimizing the need for toggling between different platforms. Additionally, integrating social media within UC platforms grants businesses access to invaluable insights into customer behaviors and preferences, enabling the formulation of more refined communication strategies. To effectively implement this, VARs need to carefully choose social media and collaboration tools that match their organization's communication needs and customer preferences, adopt solutions that comply with strict data protection laws for secure communications, offer thorough training and support for smooth integration, and employ monitoring and analytics to evaluate engagement and the success of their communication strategies. 3 Wrap up Value-added resellers are essential in steering businesses toward digital transformation with their expertise and innovative solutions. The adoption of Unified Communications as a Service (UCaaS) is crucial for facilitating collaboration and enhancing customer experiences in remote and hybrid work settings. The shift toward digital messaging over traditional calls, especially among younger consumers, requires a flexible multichannel strategy to maintain business competitiveness in a digital-first environment. A comprehensive service level agreement is vital for ensuring UCaaS meets performance criteria, setting clear standards for service quality and downtime, and providing businesses a means to address non-compliance. VARs aim to deliver solutions that surpass client expectations by integrating applications, supporting hybrid work policy, ensuring security, and adhering to industry standards. The success of UC VARs depends on their ability to adapt, innovate, and steer the market toward excellence. This necessitates the integration of best practices for unified communication, which is crucial for thriving in a digital and interconnected world.

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Channel Partnerships

Top Partner Tools for Cisco Hardware Resellers to Boost Sales

Article | March 15, 2024

Unlock the potential for Cisco reseller sales optimization with these tools for Cisco hardware resellers. Learn how these partner tools can transform sales strategy and streamline operations. Contents 1. Introduction 2. Essential Tools for Cisco Hardware Resellers 2.1 OneNeck IT Solutions 2.2 Adara Technologies 2.3 Black Box Network Services 2.4 Birch Communications 2.5 ConRes 2.6 Digicomm International 2.7 Faction 2.8 Telesat 2.9 Viditek 2.10 IVCi 3. Final Word 1. Introduction Cisco hardware resellers are integral partners focused on delivering and supporting IT hardware solutions tailored to Cisco's network offerings. With a commitment to enhancing client productivity and cost-effectiveness, these resellers go beyond mere product provision, offering value-added services and customization to meet diverse client needs. By facilitating seamless connectivity through physical tools like routers and telephones, they empower businesses with remote collaboration capabilities, enabling employees across various locations to stay interconnected. This article serves as a comprehensive resource, equipping resellers with insights to manage the complexities of Cisco's product range, refine sales strategies, deepen technical expertise, and foster successful channel partnerships. By mastering essential tools for Cisco hardware resellers and leveraging support resources, resellers are better equipped to meet customer needs, drive sales, and seize new business opportunities within the Cisco ecosystem. 2. Essential Tools for Cisco Hardware Resellers The following list includes essential tools for Cisco resellers to increase sales, enhance operational efficiency, optimize sales strategies, and remain competitive. 2.1 OneNeck IT Solutions OneNeck IT Solutions is a distinguished provider of comprehensive IT solutions, particularly renowned as a trusted Cisco channel partner for hardware resellers. Its offerings encompass a wide range of services, including cloud and hosting solutions, managed services, ERP application management, professional services, IT hardware sales, data center solutions, and IT security solutions, all tailored to the needs of Cisco hardware resellers. With a specialized focus on delivering multi-cloud solutions, managed services, and professional IT services, OneNeck excels in catering to organizations seeking data-driven transformation and secure end-to-end solutions. Backed by a team of US-based experts, the company emphasizes expertise, comprehensive services, and a steadfast commitment to security, making it the ideal software for Cisco hardware resellers focused on achieving optimal performance, reliability, and growth. 2.2 Adara Technologies Adara Technologies Inc. delivers game-changing solutions that enable TV/internet service providers to revolutionize their broadband and video enterprises, equipping them with tools distinguished by technological innovations. One of Adara’s signature breakthroughs is its SIPV Bandwidth Reclamation Solution, which enables operators to inexpensively free up massive amounts of spectrum in as little as 90 days, without disrupting customers and risking associated revenue losses, for immediate DOCSIS expansion to multi-Gigabit and beyond. Another game-changer, Adara’s myCatapulTVe® App-based IP Video Solution, enables operators to super-bundle, curate, and deliver live linear, VOD, and OTT/SVOD content, including Netflix, Disney+, Prime Video, Hulu, YouTube, and more, using the operator’s app as a one-stop destination for customers, without the need for the operator to execute separate, extremely onerous business relationships with OTT/SVOD providers. Offering a suite of transformative offerings, including bandwidth reclamation solutions and app-based IP video delivery, Adara enables operators to enhance efficiency, expand service offerings, and mitigate subscriber churn. Through scalable and financially flexible solutions, Adara Technologies Inc. facilitates the evolution and profitability of service providers across diverse operational scales, ensuring their sustained competitiveness in the market. 2.3 Black Box Network Services Black Box Network Services stands out as a leading provider of advanced technology solutions, with a particular focus on KVM (keyboard, video, mouse), professional A/V signal distribution and extension, and tailored switching solutions designed for critical operational environments. With a global presence and extensive expertise, Black Box delivers advanced technology solutions and consultancy services to enterprises worldwide, fostering secure connectivity and collaboration across diverse sectors and continents. What sets Black Box apart is its unique blend of global outreach and local insight, ensuring personalized service and customized solutions to meet the distinct requirements of businesses across various regions. The company's offerings span a wide range of solutions and services, including high-performance KVM solutions such as KVM-over-IP, professional A/V solutions, and digital infrastructure solutions tailored to address the demands of data centers, enterprise networking, cybersecurity, and wireless technologies. Embracing the ethos of 'Think Global, Act Local,' Black Box integrates global resources with localized expertise to deliver flexible, cost-effective solutions tailored to the specific needs of each region and clientele. 2.4 Birch Communications Birch Communications, a prominent provider of communications, network, cloud, and IT solutions, has been acquired by Fusion Connect. Birch garnered acclaim for delivering dependable and innovative services tailored to diverse business needs. Its emphasis on personalized customer support and service ensured client satisfaction. Offering a spectrum of specialized solutions encompassing cloud communications, cloud connectivity, managed services, and unified communications, Birch provided industry-leading service guarantees and bespoke options to meet individual client requirements. Although Birch's operations transitioned after its acquisition by Fusion Connect, its legacy of reliable and innovative services continues to resonate within the industry. Now, Birch is known as Fusion Connect, a distinguished provider of cloud communications, connectivity, and computing solutions serving SMBs and enterprises. 2.5 ConRes Continental Resources, Inc. (ConRes) is a global provider of IT solutions, having over six decades of industry experience. Catering to businesses, government entities, and academic institutions, ConRes offers an extensive array of technology products, services, and assistance. From test equipment to comprehensive IT solutions, ConRes endeavors to bridge the gap between manufacturers and end-users, emphasizing personalized service and flexibility alongside state-of-the-art technological offerings. As a family-owned enterprise, ConRes prides itself on delivering tailored solutions, personalized to suit the specific requirements of each organization. Its offerings encompass key technology sectors, including cloud computing, collaboration tools, cybersecurity, data center management, networking solutions, and DevOps integration. ConRes adopts a holistic approach to addressing clients' technology requirements, offering end-to-end solutions spanning design, testing, implementation, and ongoing management. Characterized by a relationship-focused ethos, ConRes strives to cultivate enduring partnerships founded on trust, collaboration, and mutual success. 2.6 Digicomm International Digicomm International stands as a premier provider of broadband products tailored for the cable television sector. With a rich history spanning over 25 years, Digicomm distinguishes itself through its ethos of treating clientele as strategic allies, proffering competitive pricing, immediate shipping, technical expertise, bespoke design services, and top-tier engineering support. Anchored by a sprawling 250,000-square-foot distribution hub stocking over 47,000 part numbers from esteemed manufacturers, Digicomm ensures swift global dispatch, thereby facilitating adherence to project timelines. Its product portfolio encompasses an array of broadband solutions catering to cable television, including HFC amplifiers, nodes, taps, passives, accessories, and headend optics. Moreover, as a Cisco stocking partner, Digicomm offers a diverse range of Cisco products, notably supporting technologies such as CCAP, Fiber Deep, FDX, Extended Spectrum DOCSIS, and Remote PHY. The company's commitment to customer satisfaction is underscored by its swift order fulfillment, exemplified through same-day shipping and prompt service delivery. Setting itself apart through a customer-centric ethos, Digicomm invests substantially in inventory management for immediate dispatch, consistently delivering on-time performance, and furnishing dedicated engineering resources. 2.7 Faction Faction leads innovation in multi-cloud data services, providing advanced solutions to streamline data management and usage across various cloud platforms. Leveraging patented technology, Faction enables data access through low-latency, high-throughput connections to prominent cloud providers such as AWS, Azure, Google Cloud Platform, and Oracle Cloud Infrastructure. The organization sets itself apart through its profound expertise in multi-cloud operations, empowering clients to transcend data silos and securely manage, scale, and safeguard their data across diverse cloud environments without concerns of vendor lock-in. Faction's offerings span a spectrum of products and solutions, including Cloud Control Volumes and VMware Private Cloud, tailored to address the demands of modern data management. At the core of its strategy lies the provision of a centralized data fabric, ensuring data access and management across both public and private clouds simultaneously. Additionally, Faction enhances its services with robust data protection measures, including cyber recovery services, effectively shielding critical data against ransomware threats. 2.8 Telesat Telesat stands as a premier global satellite operator, specializing in delivering dependable and secure satellite-based communication solutions to a broad spectrum of clientele, including broadcast, telecommunications, corporate, and governmental sectors worldwide. It offers vital connectivity solutions tailored to address intricate communication hurdles and foster expansion. The company ensures customers receive unparalleled support and service by collaborating closely to tailor connectivity solutions that enhance operations and fuel profitable growth. Its flagship product, Telesat Lightspeed™, revolutionizes global satellite connectivity with its Low Earth Orbit (LEO) satellite network, uniquely optimized to cater to the demanding needs of telecom, government, maritime, and aeronautical sectors, offering fiber-like speeds and high-capacity links. Telesat's hallmark lies in its steadfast dedication to innovation, collaboration, and delivering tailored solutions that empower customers to overcome communication challenges, optimize operations, and achieve sustainable growth. 2.9 Viditek Viditek is a specialized provider of video networking solutions, with a particular emphasis on video surveillance technology tailored for corporate environments. Its services encompass everything from initial design to implementation, commissioning, and ongoing support, all aimed at bolstering security measures and mitigating losses stemming from theft, sabotage, and accidents. Viditek's strength stems from its extensive industry knowledge, cultivated through collaborations with renowned brands like Bosch, Costar, Lenel, Genetec, Optex, and NeuralLabs. This strategic alliance guarantees clients access to premium-grade products and state-of-the-art innovations, reinforcing its position as a trusted provider in the field. The company’s offerings include advanced video surveillance systems, access control solutions, fire detection systems, intrusion detection systems, and smoke systems for visual obstruction. Viditek's commitment to reliability, certified distribution channels, industry leadership, and comprehensive end-to-end solutions distinguishes them as a trusted provider in the Peruvian market, catering to a diverse clientele of A1 customers and facilitating enhanced security measures for corporate entities. 2.10 IVCi IVCi stands as a prominent provider of collaboration solutions aimed at cultivating connectivity among individuals and organizations, specializing in the creation, development, and support of collaborative environments tailored for leaders, connectors, and evolving companies. Prioritizing integration, functionality, aesthetics, and value, IVCi delivers top-tier service, unmatched expertise, and distinctive adoption and utilization programs to cater to diverse collaboration needs. Renowned as a leading provider of AV collaboration solutions, IVCi offers comprehensive services encompassing video collaboration, audio-visual integration, managed conferencing services, and cloud video conferencing to address varied communication requirements. Its product offerings include video collaboration solutions, integrated audio-visual technologies, managed conferencing services, and cloud-based video conferencing, facilitating seamless communication and interaction irrespective of users' physical locations. With a commitment to delivering best-in-class service and possessing unparalleled expertise in AV collaboration, IVCi ensures successful implementation and utilization of communication solutions. 3. Final Word In Cisco hardware reselling, achieving success is not solely about understanding the technical aspects; it is about engaging in a cooperative network that encourages development and creativity. As the marketplace is in a state of constant change, resellers need to enhance their methods to prosper. Central to these adjustments are the implementation of joint selling agreements, keeping up with new trends, and offering value-added services that cater to the needs of today's customers. Joint selling marks a considerable transformation in sales approaches, underlining the importance of working together to enhance customer results and broaden market reach. Additionally, for Cisco reseller sales optimization, it is essential to embrace holistic solutions that go beyond mere hardware transactions to include personalized systems, advisory services, and continuous support.

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Eleven Inc

Eleven Inc digital was created to solve the problem of enterprises who find it very difficult in this digital world today to cut through the clutter of jargons and take some concrete steps to build their business across digital channels.

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Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

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Channel Partnerships

Ateme Joins Akamai Qualified Computing Partner Program

PR Newswire | September 27, 2023

Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core. As an Akamai Qualified Computing Partner, Ateme offers Akamai customers end-to-end high-quality video-delivery solutions and greater choices in their digital transformation. The smooth, one-stop source facilitates cloud migration, as well as customers' search for a relevant Akamai-supported solution. We are honored to become a part of the Akamai Qualified Computing Partner Program, said Ricardo Minari, Director of Global Partnerships at Ateme. "We are honored to become a part of the Akamai Qualified Computing Partner Program," said Ricardo Minari, Director of Global Partnerships at Ateme. "This partnership highlights Ateme's commitment to ensuring our customers deliver the highest quality of video content to global audiences, even during their ongoing digital transformation journeys." With Ateme's high-quality video-delivery solution running on Akamai, joint customers can benefit from low latency and better throughput thanks to the power of Akamai Connected Cloud, Akamai's massively distributed edge and cloud platform. As a qualified computing partner, Ateme offers workloads that can be deployed with a range of origin options on Akamai, giving customers the flexibility to choose either a self-managed or an Akamai-managed origin. In addition, Ateme's compression efficiency combined with Akamai's cloud computing services' competitive data-transfer rates can help customers enjoy the cost benefits of reduced bandwidth and storage requirements. "Akamai is pleased to make quality video compression and delivery easily available to Akamai customers through the Akamai Qualified Computing Partner Program," said Matt Berk, Vice President of Cloud Computing at Akamai. "Pay TV operators and content providers are now able to captivate their audiences with high-quality video and scale it across Akamai Connected Cloud, the massively distributed platform for cloud computing, security, and content delivery." The Akamai Qualified Computing Partner Program is designed to make solution-based features that are interoperable with Akamai's cloud computing services easily accessible to Akamai customers. The services are provided by Akamai technology partners that complete a rigorous qualification process to ensure they are readily available to deploy and scale across the globally distributed Akamai Connected Cloud. To learn more about the Akamai Qualified Computing Partner Program or to join the leading technology companies that partner with Akamai, visit the Akamai Technology Partner Program page. About Akamai Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.

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Channel Partner, GetWireless Partners with Semtech to Promote Adoption of LoRaWAN Technology

GetWireless | January 09, 2023

GetWireless, a distributor of cellular devices, has announced a partnership with Semtech, a supplier of semiconductors and advanced algorithms, to promote the adoption of LoRaWAN technology. With this partnership, businesses and solution providers will be able to connect IoT devices through both traditional cellular networks and LoRaWAN technology. GetWireless has also entered into agreements with leading LoRaWAN network providers to offer low-cost, easy-to-deploy network plans with hardware from leading suppliers. David Smith, VP of IoT Solutions at GetWireless and Chair of the LoRa Alliance Certification Committee, said that the company wants to be a channel enabler of LoRaWAN technology with these new connectivity options. "The expansion of LoRaWAN into new market segments will support the rapid growth of LoRaWAN end device solutions. GetWireless will exhibit at CES in Las Vegas from January 5th–8th, 2023." Marc Pegulu, VP of the Wireless and Sensing Product Group with Semtech GetWireless is committed to expanding the use of LoRaWAN technology and making it more accessible to businesses and customers alike. GetWireless is a leading provider of wireless and sensing solutions, leveraging the power of LoRaWAN technology to help customers bring their projects to life. GetWireless is going to CES, the biggest tech show of the year, to show that it is committed to the growth of LoRaWAN. About GetWireless GetWireless is a company that specializes in the distribution of wireless solutions for the Internet of Things. Based in Minneapolis, they have been in operation since 2001. GetWireless offers a range of products, including embedded modules, socket modems, and cellular gateways, to help connect various devices in the IoT. They focus on a select portfolio of premium brands, including Sierra Wireless, Peplink, Nextivity, and more, in order to provide the best possible expertise and support for their customers.

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Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

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Ateme Joins Akamai Qualified Computing Partner Program

PR Newswire | September 27, 2023

Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core. As an Akamai Qualified Computing Partner, Ateme offers Akamai customers end-to-end high-quality video-delivery solutions and greater choices in their digital transformation. The smooth, one-stop source facilitates cloud migration, as well as customers' search for a relevant Akamai-supported solution. We are honored to become a part of the Akamai Qualified Computing Partner Program, said Ricardo Minari, Director of Global Partnerships at Ateme. "We are honored to become a part of the Akamai Qualified Computing Partner Program," said Ricardo Minari, Director of Global Partnerships at Ateme. "This partnership highlights Ateme's commitment to ensuring our customers deliver the highest quality of video content to global audiences, even during their ongoing digital transformation journeys." With Ateme's high-quality video-delivery solution running on Akamai, joint customers can benefit from low latency and better throughput thanks to the power of Akamai Connected Cloud, Akamai's massively distributed edge and cloud platform. As a qualified computing partner, Ateme offers workloads that can be deployed with a range of origin options on Akamai, giving customers the flexibility to choose either a self-managed or an Akamai-managed origin. In addition, Ateme's compression efficiency combined with Akamai's cloud computing services' competitive data-transfer rates can help customers enjoy the cost benefits of reduced bandwidth and storage requirements. "Akamai is pleased to make quality video compression and delivery easily available to Akamai customers through the Akamai Qualified Computing Partner Program," said Matt Berk, Vice President of Cloud Computing at Akamai. "Pay TV operators and content providers are now able to captivate their audiences with high-quality video and scale it across Akamai Connected Cloud, the massively distributed platform for cloud computing, security, and content delivery." The Akamai Qualified Computing Partner Program is designed to make solution-based features that are interoperable with Akamai's cloud computing services easily accessible to Akamai customers. The services are provided by Akamai technology partners that complete a rigorous qualification process to ensure they are readily available to deploy and scale across the globally distributed Akamai Connected Cloud. To learn more about the Akamai Qualified Computing Partner Program or to join the leading technology companies that partner with Akamai, visit the Akamai Technology Partner Program page. About Akamai Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.

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Channel Partner, GetWireless Partners with Semtech to Promote Adoption of LoRaWAN Technology

GetWireless | January 09, 2023

GetWireless, a distributor of cellular devices, has announced a partnership with Semtech, a supplier of semiconductors and advanced algorithms, to promote the adoption of LoRaWAN technology. With this partnership, businesses and solution providers will be able to connect IoT devices through both traditional cellular networks and LoRaWAN technology. GetWireless has also entered into agreements with leading LoRaWAN network providers to offer low-cost, easy-to-deploy network plans with hardware from leading suppliers. David Smith, VP of IoT Solutions at GetWireless and Chair of the LoRa Alliance Certification Committee, said that the company wants to be a channel enabler of LoRaWAN technology with these new connectivity options. "The expansion of LoRaWAN into new market segments will support the rapid growth of LoRaWAN end device solutions. GetWireless will exhibit at CES in Las Vegas from January 5th–8th, 2023." Marc Pegulu, VP of the Wireless and Sensing Product Group with Semtech GetWireless is committed to expanding the use of LoRaWAN technology and making it more accessible to businesses and customers alike. GetWireless is a leading provider of wireless and sensing solutions, leveraging the power of LoRaWAN technology to help customers bring their projects to life. GetWireless is going to CES, the biggest tech show of the year, to show that it is committed to the growth of LoRaWAN. About GetWireless GetWireless is a company that specializes in the distribution of wireless solutions for the Internet of Things. Based in Minneapolis, they have been in operation since 2001. GetWireless offers a range of products, including embedded modules, socket modems, and cellular gateways, to help connect various devices in the IoT. They focus on a select portfolio of premium brands, including Sierra Wireless, Peplink, Nextivity, and more, in order to provide the best possible expertise and support for their customers.

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