Thryv Holdings, Google | August 05, 2022
Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options.
Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results.
Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications.
“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv.
“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.”
The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year.
Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations.
For more information and to take advantage of Thryv’s offerings, visit thryv.com.
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.
RedTrack | December 03, 2021
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app.
Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates.
Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks.
Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints."
Vlad, CEO of RedTrack
With RedTrack App, Shopify store owners have:
Accurate attribution reports across all channels that match Shopify sales report;
Sales data sent back to advertising channels for better ad optimization and machine learning;
Easy no-code setup.
By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.
Mckinsey | July 20, 2020
Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, mining, and telecommunications are trying to mitigate COVID-19’s economic fallout and human toll by ensuring workplace safety, increasing liquidity, and keeping supply chains moving. The pressures have been so intense that few are looking ahead to the return to work, when production lines will ramp up to full capacity. Those forward-thinking executives who do contemplate the recovery may have difficulty creating a solid plan, because COVID-19 has introduced unprecedented complexity into their operations.