How will online advertisers and retailers benefit from Google AdWords redesign?

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That is why the search engine giant, shortly after revealing a new layout for its SERPs, has redesigned the AdWords interface which is where online marketers and merchants display copy on its search engine and manage their campaigns in one place. When the interface was first created in 2001, it was exclusively for text-based ads but now it includes a variety of features including the management of Google Shopping ads and display-based campaigns.

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UV United Virtualities

Internet changed people´s lives and those people are now changing the Internet. At United Virtualities we are passionate about joining this revolution that is redefining how we relate with the world around us. Look at what we are doing surfing through our networks. Like us, retweet us, bookmark us, be a fan of UV.

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MARKETING STRATEGY

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 12, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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MARTECH

How Community Coalitions Are Bridging the Digital Divide

Article | September 22, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | July 11, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

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Spotlight

UV United Virtualities

Internet changed people´s lives and those people are now changing the Internet. At United Virtualities we are passionate about joining this revolution that is redefining how we relate with the world around us. Look at what we are doing surfing through our networks. Like us, retweet us, bookmark us, be a fan of UV.

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MARTECH

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv Holdings, Google | August 05, 2022

Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results. Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.” The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year. Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

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MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates. Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks. Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints." Vlad, CEO of RedTrack With RedTrack App, Shopify store owners have: Accurate attribution reports across all channels that match Shopify sales report; Sales data sent back to advertising channels for better ad optimization and machine learning; Easy no-code setup. By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

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A post��COVID-19 commercial-recovery strategy for B2B companies

Mckinsey | July 20, 2020

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, mining, and telecommunications are trying to mitigate COVID-19’s economic fallout and human toll by ensuring workplace safety, increasing liquidity, and keeping supply chains moving. The pressures have been so intense that few are looking ahead to the return to work, when production lines will ramp up to full capacity. Those forward-thinking executives who do contemplate the recovery may have difficulty creating a solid plan, because COVID-19 has introduced unprecedented complexity into their operations.

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MARTECH

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv Holdings, Google | August 05, 2022

Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results. Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.” The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year. Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

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MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates. Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks. Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints." Vlad, CEO of RedTrack With RedTrack App, Shopify store owners have: Accurate attribution reports across all channels that match Shopify sales report; Sales data sent back to advertising channels for better ad optimization and machine learning; Easy no-code setup. By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

Read More

A post��COVID-19 commercial-recovery strategy for B2B companies

Mckinsey | July 20, 2020

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, mining, and telecommunications are trying to mitigate COVID-19’s economic fallout and human toll by ensuring workplace safety, increasing liquidity, and keeping supply chains moving. The pressures have been so intense that few are looking ahead to the return to work, when production lines will ramp up to full capacity. Those forward-thinking executives who do contemplate the recovery may have difficulty creating a solid plan, because COVID-19 has introduced unprecedented complexity into their operations.

Read More

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