How to Use LinkedIn for Business Marketing

| January 22, 2020

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LinkedIn is a unique social media platform that was built for aspiring students, keen professionals, and businesses of all industries and sizes. From a user’s perspective, it is a space to grow their network, gather or provide information, and expand their career. For businesses, LinkedIn is a platform to connect with customers, nurture leads, and express industry knowledge. It maintains a higher level of professionalism compared to other social media platforms, therefore encouraging more business-emphasized topics and conversations. LinkedIn is especially influential for B2B marketing because of the abundance of business owners who engage in conversations on LinkedIn. Yet even though LinkedIn is more business-heavy, it is still a social media platform, meaning it relies on engagement and connections; and building those connections as a brand cannot be accomplished through sales-oriented posts. A user’s LinkedIn news feed should not be filled with posts on why your service or product is the best, but instead with content that is relatable and develops a personal connection. To understand how to create your business LinkedIn strategy, the first step is to understand what the LinkedIn algorithm is then how to use LinkedIn for business marketing.

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