How to Use Events to Create Cross-Channel Marketing Success

| March 28, 2017

article image
As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For example, event marketing helps brands collect demographic information, which can then be used in other marketing campaigns, the infographic explains.

Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel.

OTHER ARTICLES

9 Ways To Personalize Email Marketing Campaigns Instantly

Article | February 26, 2020

We have an abundance of data around us, but most business marketers aren’t able to make the most of it. When they can actually personalize the campaigns down to an individual, most of them restrict themselves to only segmenting their audience, creating a few versions of the campaigns and using their names in emails while addressing them. Despite 94% of companies saying that personalization is now critical for success, there are 5% of them who personalize their campaigns extensively. The reason being, an inability to personalize their campaigns. Almost 60% of marketers struggle at personalizing their campaign content in real-time. But when it comes to email marketing, the struggle need not be all that hard.

Read More

How Marketers Use Social Media Trends Effectively?

Article | February 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wants followers and something pays off in their social media lives, right? That is why they are here. Now, we get to know how marketers use social media trends effectively. The most important and basic thing about social media is the more connection you have, the more powerful the game is. If you are a blogger or owner of the brand, and you don’t have anything to post on your social media. Why would people follow you and stays on your profile? The time is about to make more and more new connections. You need to figure out the two main things, your audience and what they like. What are they finding? Connect with your audience and find what they want.

Read More

10 Do’s and Don’ts of Market Research Translation

Article | December 22, 2020

Most influential organizations need international market research as it helps formulate growth strategies and decision-making processes. Market research translation allows businesses to understand clients’ expectations, conduct competitive analysis, make educated business decisions, and much more. Surveying multilingual consumers is challenging in multiple ways, requires language expertise, and has zero room for errors. A single mistake, miscommunication, or misunderstandings can adversely impact a company’s progress in local and international markets. Many organizations hire business translation services firms for their expertise in the sector. Here are some do’s and don’ts of translating market research to understand the complexity of the task. The Do’s: 1. Native Speakers When translating surveys, questions, and instructions, working with native speakers allows questionnaires to sound more natural and helps respondents feel comfortable when answering. Additionally, having native translators who have or are living in your target research area will help them understand the respondents better. Your translators will understand the local language and colloquialisms as well as make the questionnaire easily accessible. 2. Background Information Your market research translation services firm should have all the necessary background information to understand your research scope and objective, along with ensuring its accuracy. Your translators should know what kind of information you need from respondents to ask the correct questions in the target language. In addition, the linguists who translate the answers would also require a complete discussion to comprehend the precise meaning of the statements made. 3. Avoid Leading Questions Ensure that your survey has minimal leading questions, if any. Such questions decrease the accuracy of your research by guiding respondents toward specific answers. Typically, leading questions might confuse your respondents. They might answer in a different way than they would in normal circumstances. This may alter your research results and give you an erroneous image of the local market, which can impact your company’s positioning adversely in the long term. 4. Review of Target Participants Depending on your survey region, you may need to adapt your research methods to include real-time conversations, phone interviews, besides online questionnaires. You may need to create new classes of participants for your study due to population structure variations. If required, you can reorganize your target audience categories, their number, and how you contact them. 5. Test Study Methods Your business translation services team should test the questionnaire on a sample before you go live to ensure that all your respondents understand the instructions and questions. This also helps you avoid vague messages and poorly translated, indistinct questions. Invest some extra billing hours in testing to ensure the accuracy of your research. The Don’ts: 1. Not Going Beyond Word-to-Word Translation Market research documentation involves surveys, questions, videos, interactive content, and more. Along with terminology and grammatical rules, translators require details, like the respondents' voice pitch, body language, and idiomatic expressions for successful translations for the project. 2. Overlook Cultural Aspects Researchers cannot ask the required questions or conduct a qualitative analysis of the answers without cultural insight. They simplify communication between the respondents and the translator and enable you to represent the local market accurately. Integrating cultural nuances into the research helps you create an emotional connection with the respondents and results in more accurate answers for your analysis. 3. Ignore Data Security Adhering to data security protocols builds trust among your local audience and reduces the risk of problems with local authorities. If your questionnaires have sensitive data, avoid any data security breaches. This builds trust among your local audience and reduces the risk of issues with the law. If you take assistance from a language service provider, they should ensure that your research results and the respondents’ data are protected. Usually, your translation agency will have strong data security measures to keep your files safe and secure. 4. Forgetting to Proofread Translating market research involves concepts that cannot always be compared in all languages, brand perceptions that differ with the region, varying local social norms for communication, and several other aspects that influence the translation and localization process. Get survey results checked and proofread by the research team before sharing them with your management and stakeholders. This ensures that analysts use accurate data to make their predictions and removes any mistakes from the document. 5. Have Fixed Deadlines Your market research results will determine your product launches, fresh marketing strategies, and development. Proper documentation for multilingual market research needs time and patience, as rushing through the entire process can be counterproductive. Rushed translations and skipping critical phases of research might result in the omission of essential data and altering the analysis results. This could lead to a false assurance that pushes you in the incorrect course. Multilingual market research requires translating both the instructions and surveys that enable you to investigate local markets and local respondents' data.

Read More

5 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales

Article | March 4, 2020

Ads, AI, and social media have become the holy trinity of sales. Perfecting all three will help you become an unbeatable sales master whose path leads only to excellence. The road can be bumpy when you’re just starting out, but even the greatest masters were once apprentices. Patience, resilience, drive, and the following tips will help you reach your goals and supercharge your sales. There are numerous tactics for boosting sales, some more effective than others. Unless you’re just starting out, it’s safe to say you’ve already used some tried-and-true methods to keep your sales high. But times are evolving; new technologies keep emerging; consumer behavior and needs keep changing; all this is pushing you to transform as well.

Read More

Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel.

Events