How to Use Events to Create Cross-Channel Marketing Success

| March 28, 2017

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As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For example, event marketing helps brands collect demographic information, which can then be used in other marketing campaigns, the infographic explains.

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Two Rivers Marketing

You’ll find talented people meeting new challenges every day. You’ll find a casual, supportive atmosphere and a uniquely inspiring physical workspace. You’ll find a well-established company that still thinks young and feels young. You’ll find the desire to succeed and the passion to serve.

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Marketing with LinkedIn: An Effective Tactic to Enhance Business

Article | August 9, 2021

LinkedIn is the leading organic social media platform for B2B businesses. Business professionals believe that a brand’s marketing strategy can be utilized effectively by using LinkedIn. It is considered one of the best and beneficial platforms to share expertise and connect with others in the same field. Marketing with LinkedIn maximizes the success of a business in every aspect. Promoting businesses with LinkedIn increases brand visibility. By creating an impactful organic LinkedIn strategy, your profile ranks for relevant searches and stands out from others. It has become the most reliable social media platform in the US. Approximately 40 million users quest for jobs on LinkedIn weekly. This shows that the audience on LinkedIn is extremely thrilled with its services and benefits. This article will help you understand the strategic approach of marketing with LinkedIn and its benefits holistically guide you to comprehend your loopholes and overcome them. Let’s get started. What is LinkedIn Marketing? Promoting your business on LinkedIn via lead generation, connects with professionals, and builds brand recognition. Near about 57 million companies utilize LinkedIn marketing to enhance their professional development. Strategize Your LinkedIn Campaign to Meet Business Objectives Some specific ways are specially created for marketers to design effective LinkedIn campaigns. Let’s take a look at these tactical implementation plans to maximize LinkedIn organic reach. First Impression is the Last Impression Psychology says that your first impression creates a significant impact on viewers. Therefore, your first thing is to complete your profile with accurate and relevant information. For example, it should have a logo, website URL, company location, etc. This will improvise your methods of marketing with LinkedIn. Consistent Posting Consistency represents dedication and discipline. Eminent Brands believe that posting engaging content consistently easily attracts the target audience and builds a robust connection with them. In addition, it helps to boost brand credibility. Create Flawless and Relevant Content LinkedIn is a family of professionals. They are well-versed with knowledge, information, marketing tactics, etc., so you have to think twice in terms of content before posting anything. Your content should be curated in such a manner that your target audience likes and appreciate it. It should be top-notch and persuasive. The quality content drives positive ROI while marketing with LinkedIn. Strategy Is Always Incomplete Without A Goal Until you set up a goal, you can’t curate effective campaigns. Identifying goal is one of the most essential factors of any marketing strategy. It will help if you have a clear picture of your expectation. Do you want to enhance your brand identification, generate leads, or drive traffic to your website? Setting a goal helps to formulate effective and productive marketing plans. Understand the Importance of Hash tags Hash tags have become a widespread practice by many marketers. With the help of hash tags, you can find a specific topic. It helps to drive new traffic organically and ignite conversation. Expand You Connections to Experience Boost in Sales Expanding connections is one of the vital phenomena. For example, you can request your consumer to share their feedback or review to come as social proof. Also, if you find something relevant and productive, you can like and share it. Let People Know Your Perception via LinkedIn Article The LinkedIn article is considered a highly advantageous feature to persuade the target audience. You can share informational articles, success stories, trending topics, case studies, etc. The LinkedIn article brings value to your audience by providing them relevant, productive, and thorough content. LinkedIn Algorithm LinkedIn has a unique algorithm that filters irrelevant and uncompetitive content. However, millions of posting are done on LinkedIn, and only some of them are adequately ranked. Therefore, it is essential to comprehend the LinkedIn algorithm. Sharing relevant content, building a strong network, and encouraging engagement by taking audience opinions are LinkedIn’s utmost priorities. Video is an Effective Approach Video content is easily consumable and can create a significant impact within a limited frame of time. It has immense potential to boost brand recognition. It generates three times more engagement than other forms of content. It helps in creating various emotions, productive information, brand information, etc. Therefore, marketers believe that video content is the best medium to influence the target audience. Evaluate Your Performance While marketing with LinkedIn for your business, you must evaluate each step of the strategy. Don’t ignore LinkedIn KPIs. It will help you to understand your strategic approach and finding out loopholes. By understanding the key metrics of your posts, engagement rate, followers, you can rectify your loopholes and create a robust strategy for your campaign. Keep Your Audience and Customers On Priority Customers never forget how you make them feel. A customer-centric approach is an effective tactic to make them long-term customers. You should always keep your customer in the center while designing a campaign. Customer expectation, interests, demographics, etc., are the most essential elements of a customer-centric strategy. By having thorough information about your customers, you can approach them in a better way. Conducting surveys, taking reviews, feedbacks, and suggestions are ways that help to establish a direct dialogue between a company and customer. Final Thoughts There are various benevolent mediums to promote your business. One of the best ways is marketing with LinkedIn. LinkedIn is much more powerful to scale your business. It provides an astounding network, continuous progress, and opportunity. More than 73% of LinkedIn users agree that LinkedIn secures their privacy and data. An appropriately executed LinkedIn campaign helps boost sales, enhance conversions, and build brand credibility. Eminent businesses accept it as a highly favorable medium in business, which helps employers, marketers, employees, etc. By following the above tactics in your LinkedIn marketing strategy, you can make your campaign effective and profitable in terms of every aspect. Frequently Asked Questions How do I start marketing on LinkedIn? Initially, establish your LinkedIn profile, determine your goal, learn more about content creation and LinkedIn algorithms. These all will help you to make your LinkedIn marketing approach better and provide possible outcomes. What are the advantages of LinkedIn marketing? LinkedIn marketing plays a crucial role in building a brand identity and making strong connections with customers. It also helps in generating leads for your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do I start marketing on LinkedIn?", "acceptedAnswer": { "@type": "Answer", "text": "Initially, establish your LinkedIn profile, determine your goal, learn more about content creation and LinkedIn algorithms. These all will help you to make your LinkedIn marketing approach better and provide possible outcomes." } },{ "@type": "Question", "name": "What are the advantages of LinkedIn marketing?", "acceptedAnswer": { "@type": "Answer", "text": "LinkedIn marketing plays a crucial role in building a brand identity and making strong connections with customers. It also helps in generating leads for your business." } }] }

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Why B2B Marketing Fails: Common Mistakes To Avoid?

Article | August 9, 2021

B2B companies are exponentially growing as they experience a boost in sales as well as other advantages. As per the report of Forrester, There is immense growth has been noticed in the U.S. B2B businesses. As a result, B2B e-commerce transactions are forecasted to reach US$1.8 trillion by 2023. But, some common mistakes create countless challenges or make business unsuccessful. Elevate your business with sustainable development by comprehending those repercussions and their solution holistically. Lack of Innovative Approach Innovation is the key to success in B2B marketing that makes you different from others. Unfortunately, many marketers don’t implement innovation in their marketing tactics. Your innovative designs, content, tactics, etc., will undoubtedly provide an unparalleled experience to your audience. Therefore, it is good to always come up with new ideas or discuss them with your team to understand other’s perspectives. It’ll help you realize the opportunities and the risks involved in it. Use of Outdated Technology Many B2B businesses are still utilizing outdated technologies. Those technologies diminish the speed of your success. Other businesses evolve their approach via adopting advanced technologies such as Artificial intelligence, programmatic advertising, machine learning, etc. These modern technologies help in enhancing users’ experience in every aspect and elevate your business. Less Focused on Responsive designs In B2B business, responsive designs are the utmost vital tactics. Responsive designs make your customers way easier to access information. People use various devices to visit your website. Therefore, it is essential to provide them positive experience. If they face challenges while accessing your site, they will undoubtedly look up to other ways. Therefore, make sure your site is available in responsive design. Lack of Adequate Research B2B companies require in-depth market research in every aspect. It consists of products or service demand, competitive analysis, successful platforms, promotions, statistics, demographics, consumers’ requirements, etc. Evaluating Marketing Performance Performance evaluation is an unavoidable step of marketing. You must evaluate your performance. Track your campaigns’ performance, channel performance, etc. It will help you find whether your approach was appropriate or not and compel you to rethink to get possible solutions. KPIs or marketing performance metrics are highly advantageous in understanding company operations and objectives. In addition, it helps comprehend competitive analysis, market strength, and management systems. Unnecessary Usage of Jargon One of the most common mistakes in B2B marketing is the excessive usage of jargon. It will be best if you use simple and concise language to approach your audience. Using too much jargon will confuse them to understand the entire message you want to convey, as they will have to take extra effort to understand the jargon. As a result, they won’t be able to receive information thoroughly. Make sure you know the audience before starting writing for them. They are diverse therefore, you need a sophisticated and easy-to-understand language. Avoiding Trends Trends are crucial in B2B marketing. They help in expanding the horizon of your approach and provide perpetual development. Unfortunately, many marketers don’t follow the trends. Trends make you up-to-date according to the transformation of customers’ requirements. You can accelerate your growth by knowing deep into trends and their implementation accurately. Search Engine Optimization SEO is an indispensable tool in B2B marketing. It enhances your Google visibility and brings more traffic to your site. Various companies utilize SEO for brand awareness, building solid relationships with customers. It also improves your content marketing skills and provides an authoritative approach. Furthermore, SEO helps the Google algorithm perform better, and scale your business to reach innumerable business outcomes. Lack of High-Quality Content Top-notch content plays a crucial role in making robust connections with customers and building brand recognition. In this technologically advanced world, customers require quality content. They expect informative and significant content from their favorite brands. Most marketers believe that content creation is of utmost importance. High-quality and engaging content can easily persuade the audience to experience a brand’s product or service. Providing quality content will make your audience stay with you for a long time. It also builds brand credibility and increases the possibility of generating more leads. Quality content assists in improving marketing strategies and provides sustainable development in every business aspect. There are other essential standard practices, such as content mapping, blogging, etc., that can help you improve your marketing tactics and meet customers’ requirements. Final Thoughts B2B campaign fails due to lack of strategic approach. Above are some common mistakes you must avoid while creating campaign for B2B. These valuable tips can improve your tactics and provide sustainable development in B2B marketing. Frequently Asked Questions What are the best practices to scale B2B business? Providing informative and persuasive content, enhancing communication with customers through various platforms, creating attractive and responsive websites, and adopting advanced technologies are the best practices to scale your business. How to generate leads in B2B marketing? Strong SEO, improving communication with customers, providing social proof to earn customers’ trust, providing personalized messages, and utilizing advanced lead generation software helps generate leads. What are the essential components of the B2B website? The essential components of a quality website are a concise message, relevant content, responsive designs, and SEO that make your website more authoritative and practical to enhance engagement and visibility. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the best practices to scale B2B business?", "acceptedAnswer": { "@type": "Answer", "text": "Providing informative and persuasive content, enhancing communication with customers through various platforms, creating attractive and responsive websites, and adopting advanced technologies are the best practices to scale your business." } },{ "@type": "Question", "name": "How to generate leads in B2B marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Strong SEO, improving communication with customers, providing social proof to earn customers’ trust, providing personalized messages, and utilizing advanced lead generation software helps generate leads." } },{ "@type": "Question", "name": "What are the essential components of the B2B website?", "acceptedAnswer": { "@type": "Answer", "text": "The essential components of a quality website are a concise message, relevant content, responsive designs, and SEO that make your website more authoritative and practical to enhance engagement and visibility." } }] }

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COVID-19 Has Altered Paid Search: How Marketers Can Adjust Strategies

Article | August 9, 2021

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviors have changed in tandem, forcing marketers to meet them on their new terms. Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping.

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020?

Article | August 9, 2021

Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Century.

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Spotlight

Two Rivers Marketing

You’ll find talented people meeting new challenges every day. You’ll find a casual, supportive atmosphere and a uniquely inspiring physical workspace. You’ll find a well-established company that still thinks young and feels young. You’ll find the desire to succeed and the passion to serve.

Events