How to Retarget Ads to Engaged Instagram and Facebook Fans

CHARLIE LAWRANCE | October 14, 2019

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Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel. There are three stages to a successful Facebook ad funnel: awareness (level 1), engagement remarketing (level 2), and website remarketing (level 3). This framework allows you to move someone from a stranger to a paying customer by showing the right ads to the right people at the right time.

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Akio

Customers are everywhere and can contact the brand at any time, through any available channel. The Akio.Cx platform by Akio allows your Customer Relation teams to deliver an omnichannel customer experience: telephone, e-mails, chat, Facebook Messenger and Twitter are natively unified in one user-friendly single tool. Call centres and outsourcers, worldwide, are using the AI powered Akio.Cx platform and its Analytics module to enhance their agents and transform supervisors & managers into client satisfaction super-heroes!

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