How to Research Right Marketing Channel to Scale Your Business In 2022

Sagar Srivastav | December 22, 2021 | 161 views

Marketing Channel
Nowadays, it is not difficult for marketers to reach their target audience. There are plenty of marketing methods that assist marketers in finding the right audience.

The biggest challenge is to stay connected with those audiences by providing them with relevant and value-added content. Specific procedures are essential to develop high-quality content and convert your audience into long-term clients.

Let’s comprehend those practices holistically, and evidently, that can help you pick prominent channels for your business. With the help of these tips, you can easily find the most result-driven and appropriate channels for your business.

Competitive Analysis


World trade means competition from anywhere; advancing technology encourages cross-industry competition. Consequently, strategic planning must consider who our future competitors will be, not only who is here today.”

Eric Allison, Head of Product at Joby, ex-Uber


Competitive analysis is the utmost essential step of finding the right marketing channels for your business. It allows you to comprehend your competitors’ strategy of picking relevant marketing channels like how they are promoting their products and receiving favourable responses from experimented media.

You can research technological advancement, SEO analysis, and customer engagement on different channels, content strategy, and so forth.

Statistics is the Social Proof

Marketers, researchers, analysts believe that statistics is the evidential medium to convenience your target audience. It applies everywhere, such as whitepapers, video marketing, email marketing, blogs, articles, infographics, influencer marketing, technological advancement, and more.

It maintains your consumers or prospects' credibility and insists that they stay connected with your brand.

Statistics create a persona that validates the information you share with your audience. Using relevant statistics helps in buyers’ purchasing decisions and shows the brand’s unbiased opinion.

Know Your Audiences’ Expectation Holistically

Knowing your audience thoroughly is an essential part of any marketing strategy. It needs time, planning, researching skills, and a curious mind. Buyers’ persona includes their requirements, expectations, job title, demographics, qualification, purchasing behavior, challenges they face in their day-to-day life, queries during the sales process, and so on.

Knowing holistically about the buyer’s persona allows you to focus on your prospects’ pain points. In addition, it helps in reaching people with the right strategy at the right time.

It also helps segment your audience and enables you to deliver targeted messages. As a result, you can improve your marketing strategies and experience profits in every aspect.

Set Your Budget

Setting a proper budget for a business or campaign decreases businesses’ risk and enhances marketing tactics. It also saves your time and budget.

Many businesses encounter this issue. And that’s why they don’t get succeed   in running an effective and result-driven campaign.

Focusing on every stage of the sales funnel, doing competitive analysis, listing down operational costs, identifying goals, and assisting in setting a proper budget for your channels or campaign will help.

It delivers a concise sense of direction to manage your marketing plans. It also assists in HR, team plan, operations, and on. As a result, you can easily find the proper channels to scale your business.

Follow the Trends

Following a particular marketing strategy consistently may be difficult and unadvisable. However, marketing is a field that requires continuous transformation.

To be top in marketing, you need a well-research plan that elaborates on trending channels. There is a constant need to research different tracks performance and new tracks adopted by prominent marketers such as artificial intelligence, cloud computing, programmatic advertising, machine learning, social media, email marketing, and more.

Following the trend allows you to reach diverse people, comprehend their purchasing decisions, keep updating consumers’ priorities, make your marketing tactics influential, and make you stand out from other competitors.

Amazon Web Services – Exceptional Usage of Technology

AWS, a subsidiary of Amazon, provides reliable, scalable, and inexpensive cloud computing services.

The organization accomplished its business target by meeting its clients’ expectations. LEX, Polly, Rekognition, and Alexa are AWS’s leading cloud computing services to enhance customers’ experience.

These advanced trending technologies assist customers in image recognition, intelligent voice server, and text to speech.

Marriott- Enhancing CX to Gain Profits

Marriott International, one of the most prominent and eminent hospitality service providers

Marriott executed email marketing to attract its target audience. They reached their audience by sharing highly personalized emails, including premium offers, discounts, and incentives on different occasions. They mainly targeted their core customers who frequently travel for business.

Marriott made a robust relationship with their real-time customers by participating in user-generated content.

Evaluate Your Performance

Last but not least, whatever channel you utilize to enhance your marketing tactics, you need to evaluate its performance.

Evaluating performance includes bounce rate, CTR, conversion rates, visitors’ engagements, designs, content strategy, and so on. It will compel you to rethink your marketing approach, whether your process was appropriate or you will have to redesign it.

Key performance indicators are beneficial and crucial in understanding a brand’s operations and goals. Different organizations have different KPIs based on their enactment or criteria.

By evaluating channels’ performance, you reduce the businesses’ risk, create a robust business plan, and allocate an accurate budget, save time and energy, allow SEO to perform practically, enhance customers’ engagement, and make strong relationships with them.

Final Thought

These practices are proven that different industries adopt globally to scale their business. Therefore,  by executing the above-mentioned ways, you can certainly discover the appropriate channels for 2022.

Stimulate your knowledge and expand the horizon of your research to receive success such as profitability, lead generation, brand identity, and recognition.

Frequently Asked Questions


Which is the best digital marketing channel for B2B?

Different digital marketing channels  help you in accomplishing your business outcomes, such as Influencer marketing, social media marketing, paid search marketing, etc.

How many types of marketing channels?

There are various marketing channels, for instance, blog marketing, native advertising, omnichannel marketing, multichannel marketing, paid search marketing, influencer marketing, etc.

What is a direct marketing channel?

Direct marketing channels initiate the personal relationships between the consumer and the organization. It builds robust connections with them and turns them into long-term customers.

Spotlight

BrandMuscle

BrandMuscle is the leader in integrated local and channel marketing, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.

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Article | July 5, 2022

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BrandMuscle

BrandMuscle is the leader in integrated local and channel marketing, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.

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Acronis CEO Patrick Pulvermueller Recognized on CRN®’s Annual Top 100 Executives List

The Channel Company, Acronis | August 03, 2022

Acronis, the global leader in cyber protection, announced today that CEO Patrick Pulvermueller was recognized by CRN®, a brand of The Channel Company, as one of its 2022 Top 100 Executives. He was also cited as one of the top 25 innovators on the annual list, which recognizes forward-thinking and innovative technology leaders who have proven their commitment and dedication to the channel through solution-provider-focused strategies and a willingness to take bold steps despite market unpredictability. CRN’s Top 100 Executives List shines a light on the executives who are shaking up the status quo, supporting channel partners, and placing big bets on where the market is headed next. CRN commends these visionaries across four sub-categories that positively impact the IT channel: the 25 Most Influential Executives, Top 25 Channel Sales Leaders, Top 25 Innovators and Top 25 Disruptors. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “Innovation drives everything we do at Acronis, and I’m incredibly proud of our team of industry leaders who bring creativity and expertise to the technology they develop. As Acronis continues its rapid growth trajectory, we are committed to giving our service providers the modern, integrated cyber protection they need to secure customer data and mitigate security risks.” Cloud software and hosting industry veteran Patrick Pulvermueller joined Acronis as CEO in July 2021 after serving as GoDaddy’s Partner Business President. Since joining Acronis, the company continues to disrupt the data protection and cybersecurity markets while redefining how service providers leverage remote monitoring and management (RMM) and professional services automation (PSA) services. Last week, the company raised $250M in Series E funding, driving their valuation to $3.5 billion. “Winning leaders embrace innovation while going all-in with partners in their commitment to accelerating business growth and digital transformation for their customers,” said Blaine Raddon, CEO of The Channel Company. “Their exceptional vision, know-how and execution contributed significantly to the strength of their companies, partners, customers, and the IT channel as a whole. Congratulations to all included on the CRN 2022 Top 100 Executives list for successfully bringing channel-focused innovation to the market, enabling new growth opportunities, and producing one channel success story after another.” Earlier this year, Acronis unveiled enhanced features to the company’s #CyberFit Partner Program, which increased its emphasis on supporting partner development, particularly for cloud-based services, and offering competitive professional and financial assistance to partners who migrated to Acronis. In February, Acronis Chief Channel Evangelist Amy Luby and Channel Chief Alex Ruslyakov were recognized as members of CRN’s prestigious 2022 Channel Chiefs list. To learn more about Acronis’ #CyberFit Partner Program, visit https://www.acronis.com/en-us/partners/. About Acronis Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI. With advanced anti-malware powered by cutting-edge machine intelligence and blockchain based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on premises - at a low and predictable cost. Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees in 34 locations in 19 countries. Acronis Cyber Protect solution is available in 26 languages in over 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Contact for press release: Karl Bateson | karl.bateston@acronis.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

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Alchemer Expands Partner Program Giving SaaS Providers, Market Research Firms, and Resellers Unique Offering to Drive More Business

Alchemer | September 29, 2022

Alchemer – a global leader in Customer Experience (CX) and enterprise feedback technology – announced today the launch of its expanded Partner Program. The program provides SaaS vendors and market research firms with new revenue streams, differentiated offerings, and additional features and functionality for their products and services. Traditional resellers can also leverage the Partner Program by adding Alchemer’s software to their portfolios. Only Alchemer offers partners the unique “Experience-in-Context” capability, which allows SaaS providers to directly enrich business processes and data with customer and employee feedback – all within the context of their solutions. By easily integrating Alchemer survey and customer feedback software into their software products, SaaS providers can extend their offering to deliver “Experience-in-Context” of their solutions. The Alchemer Partner Program also provides a great way for market research and consulting firms to leverage their unique methodologies to drive more business. Their expertise and intellectual property, combined with Alchemer’s market-leading software, allows them to extend and monetize their services. An Alchemer partnership strengthens these firms’ competitive positioning by capitalizing on their proprietary expertise. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “In today’s business environment, every organization is looking to grow customer and employee loyalty and retention. This is best achieved by directly engaging customers and employees, and we help our partners do that best by leveraging their products, methodologies, and expertise to deliver ‘Experience-in-Context’ to their customers.” About Alchemer Alchemer offers the world’s most flexible feedback and data collection platform, with twice as many question types and a low-code design that allows innovative thinkers across organizations to solve real business problems cost-effectively. Alchemer serves more than 13,000 global customers, including many Fortune 500 companies. For more information about Alchemer visit www.alchemer.com.

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Acronis CEO Patrick Pulvermueller Recognized on CRN®’s Annual Top 100 Executives List

The Channel Company, Acronis | August 03, 2022

Acronis, the global leader in cyber protection, announced today that CEO Patrick Pulvermueller was recognized by CRN®, a brand of The Channel Company, as one of its 2022 Top 100 Executives. He was also cited as one of the top 25 innovators on the annual list, which recognizes forward-thinking and innovative technology leaders who have proven their commitment and dedication to the channel through solution-provider-focused strategies and a willingness to take bold steps despite market unpredictability. CRN’s Top 100 Executives List shines a light on the executives who are shaking up the status quo, supporting channel partners, and placing big bets on where the market is headed next. CRN commends these visionaries across four sub-categories that positively impact the IT channel: the 25 Most Influential Executives, Top 25 Channel Sales Leaders, Top 25 Innovators and Top 25 Disruptors. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “Innovation drives everything we do at Acronis, and I’m incredibly proud of our team of industry leaders who bring creativity and expertise to the technology they develop. As Acronis continues its rapid growth trajectory, we are committed to giving our service providers the modern, integrated cyber protection they need to secure customer data and mitigate security risks.” Cloud software and hosting industry veteran Patrick Pulvermueller joined Acronis as CEO in July 2021 after serving as GoDaddy’s Partner Business President. Since joining Acronis, the company continues to disrupt the data protection and cybersecurity markets while redefining how service providers leverage remote monitoring and management (RMM) and professional services automation (PSA) services. Last week, the company raised $250M in Series E funding, driving their valuation to $3.5 billion. “Winning leaders embrace innovation while going all-in with partners in their commitment to accelerating business growth and digital transformation for their customers,” said Blaine Raddon, CEO of The Channel Company. “Their exceptional vision, know-how and execution contributed significantly to the strength of their companies, partners, customers, and the IT channel as a whole. Congratulations to all included on the CRN 2022 Top 100 Executives list for successfully bringing channel-focused innovation to the market, enabling new growth opportunities, and producing one channel success story after another.” Earlier this year, Acronis unveiled enhanced features to the company’s #CyberFit Partner Program, which increased its emphasis on supporting partner development, particularly for cloud-based services, and offering competitive professional and financial assistance to partners who migrated to Acronis. In February, Acronis Chief Channel Evangelist Amy Luby and Channel Chief Alex Ruslyakov were recognized as members of CRN’s prestigious 2022 Channel Chiefs list. To learn more about Acronis’ #CyberFit Partner Program, visit https://www.acronis.com/en-us/partners/. About Acronis Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI. With advanced anti-malware powered by cutting-edge machine intelligence and blockchain based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on premises - at a low and predictable cost. Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees in 34 locations in 19 countries. Acronis Cyber Protect solution is available in 26 languages in over 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Contact for press release: Karl Bateson | karl.bateston@acronis.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

Read More

CHANNEL PARTNERSHIPS

Alchemer Expands Partner Program Giving SaaS Providers, Market Research Firms, and Resellers Unique Offering to Drive More Business

Alchemer | September 29, 2022

Alchemer – a global leader in Customer Experience (CX) and enterprise feedback technology – announced today the launch of its expanded Partner Program. The program provides SaaS vendors and market research firms with new revenue streams, differentiated offerings, and additional features and functionality for their products and services. Traditional resellers can also leverage the Partner Program by adding Alchemer’s software to their portfolios. Only Alchemer offers partners the unique “Experience-in-Context” capability, which allows SaaS providers to directly enrich business processes and data with customer and employee feedback – all within the context of their solutions. By easily integrating Alchemer survey and customer feedback software into their software products, SaaS providers can extend their offering to deliver “Experience-in-Context” of their solutions. The Alchemer Partner Program also provides a great way for market research and consulting firms to leverage their unique methodologies to drive more business. Their expertise and intellectual property, combined with Alchemer’s market-leading software, allows them to extend and monetize their services. An Alchemer partnership strengthens these firms’ competitive positioning by capitalizing on their proprietary expertise. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “In today’s business environment, every organization is looking to grow customer and employee loyalty and retention. This is best achieved by directly engaging customers and employees, and we help our partners do that best by leveraging their products, methodologies, and expertise to deliver ‘Experience-in-Context’ to their customers.” About Alchemer Alchemer offers the world’s most flexible feedback and data collection platform, with twice as many question types and a low-code design that allows innovative thinkers across organizations to solve real business problems cost-effectively. Alchemer serves more than 13,000 global customers, including many Fortune 500 companies. For more information about Alchemer visit www.alchemer.com.

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Events