How to Optimize Social Ads for Every Stage of the Buying Funnel

| January 6, 2017

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Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized social media ads that generate sales from all of your customers. Before you create a single ad, you need to spend significant time at the research stage. As part of this process, you’ll identify your buyer personas, map them to buying stages, and develop a list of unique selling propositions (USPs) to target when running your first series of ad tests.

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Spotlight

PwC's Digital Services

With over 10,000 team members globally, PwC Digital Services provides clients with a new kind of consulting to help them reimagine their businesses for the digital age.

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