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How to Optimize Social Ads for Every Stage of the Buying Funnel
| January 6, 2017
With over 10,000 team members globally, PwC Digital Services provides clients with a new kind of consulting to help them reimagine their businesses for the digital age.
Article | February 12, 2020
At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you need to focus on creating quality, purpose-driven content that connects with your target audience. I recently wrote an article about this in Expat Living , so if you want to learn more about this, go take a look before reading on.
Article | March 3, 2020
Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is here to help you decide on the perfect marketing automation tool for you.
Article | March 8, 2020
"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know their core customer and the value of that customer to decide on marketing and measurement tactics and strategies - and then be ready to adjust and measure again and again. The right data can help brands select key performance indicators (KPIs) that correlate with the company's strategic goals. These can include increasing sales or conversions, raising brand awareness, or boosting website traffic, for example. Once that is decided, the next task is to craft strategies to target the right customer with the right message at the right time - and find ways to measure and analyze the results.
Article | August 11, 2020
Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company
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