How to Optimize Product Finders for Higher SEO Rankings

CAROLINE EGAN | August 7, 2020 | 118 views

The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conversion, but when strategically optimized they can make a significant impact on organic rankings, and thus help improve your overall SEO.
As we know, the vast majority of product searches start in a search bar, which is why SEO and PPC are vital acquisition channels for any ecommerce business. Let’s dive into why and how product finders improve SEO.

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CK Advertising

We are the Original TraDigital Agency® | This means that before anyone was even thinking about digital, we created a digital department whose sole purpose was to combine traditional advertising efforts with cutting edge digital trends.

OTHER ARTICLES
CHANNEL PARTNERSHIPS

Vendor Vetting: Things to Consider

Article | August 8, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

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CHANNEL PARTNERSHIPS

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | August 5, 2022

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

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MARTECH

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | September 22, 2022

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

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CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

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Spotlight

CK Advertising

We are the Original TraDigital Agency® | This means that before anyone was even thinking about digital, we created a digital department whose sole purpose was to combine traditional advertising efforts with cutting edge digital trends.

Related News

MULTI CHANNEL MARKETING

Trellix Accelerates Channel Success Through Unified Partner Program and Expanded Security Innovation Alliance

Trellix | October 03, 2022

Xpand Live – Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced Trellix Xtend, a new partner program designed to increase profitability, engagement, and growth across its global partner ecosystem. Trellix also announced new technology integrations to Trellix XDR through the Security Innovation Alliance, a program simplifying the development of inter-operable security products for complex customer environments. “Our unified partner program, Xtend, continues to reinforce our priority as a channel-first business,” said Britt Norwood, SVP, Global Channels & Commercial, Trellix. “We co-developed the Xtend program with our partners to create the right business model for deploying Trellix XDR. Partners can count on Trellix to help drive profitability for our partners and reward partner value.” Xtend Partner Program Launching in early 2023, Trellix Xtend is designed to put the partner first. Able to be tailored to each partner’s business model and target market, the program delivers stronger customer outcomes. Key elements of the program include: Partner Enablement: delivering a training curriculum that supports partners from first-sale to first-install of the Trellix XDR platform. Demand Creation : using differentiated sales plays to accelerate customer engagement, increase deal registration, and build sales pipeline. Partner Support: providing a premium post-sale experience including 24/7 support and resources, enabling trusted advisor relationships with Trellix XDR customers. Professional Services : featuringplaybooks enabling partners to build managed services and incident response offerings, leveraging Trellix intellectual property, and apply threat intelligence from Trellix Advanced Research Center. New Members Join Security Innovation Alliance Trellix expands the reach of its open platform with the addition of ten technology partners. These include an exciting partnership with Tenable, enabling a risk-based view of a customer’s entire attack surface. The Trellix XDR risk score of an asset is automatically updated when vulnerabilities are shared from Tenable.io. This allows security analysts to quickly determine if a threat corresponds to a high-risk asset and enables them to respond faster via curated playbooks and orchestration. In addition to Tenable, Trellix welcomes Lineaje, Arista Networks, Keysight Ixia, Elevate Security, Sumo Logic, SecureX.ai, Okta, GreyNoise, and CPacketNetworks to the Trellix Security Innovation Alliance (SIA). These new additions bring the ecosystem to over 800 partners integrated with Trellix XDR. Partner Testimonials “Many of the partner programs we evaluate are developed with good intention but have become bloated and ineffective over time as the market evolves,” said Ryan Morris, President, Blackwood. “Trellix’s partner program is built to enable a premium partner experience with margins allowing us to deliver outcomes beyond customer expectation. The program is centered around the idea that long-term customer success is best enabled through the channel and we are appreciative of their commitment to collaboration in ways that directly benefit our customers.” “Many of the partner programs we evaluate are developed with good intention but have become bloated and ineffective over time as the market evolves,” said Ryan Morris, President, Blackwood. “No one security vendor can provide all of the technology needed in today’s ever-changing threat landscape,” said Matt McCormick, SVP, Business & Corporate Development, ThreatQuotient. “The open nature of Trellix XDR allows our joint customers to be resilient.” About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security. More at https://trellix.com.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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CHANNEL PARTNERSHIPS

Nintex Honors Top Partners with 2022 Nintex Partner Awards

Nintex | September 30, 2022

Nintex, the global standard for process intelligence and automation, today announced the regional winners of the 2022 Nintex Partner Awards across AMER, APAC and EMEA. "Every 2022 Nintex Partner Award winner has consistently displayed invaluable expertise, helping organizations to reimagine the way they work with the ease and power of the Nintex platform," said Eric Johnson, Nintex Chief Executive Officer. "This year's award-winning group of channel partners has an unwavering commitment to help companies digitize their critical business processes, to meet their individual businesses challenges." Nintex Partner Award winners were selected based on measurable, high-impact business results and continuous process improvements for public and private sector organizations across every industry and geographic region during Nintex's fiscal year 2022, extending from July 1, 2021 to June 30, 2022. 2022 Nintex Partner Award winners by category and region include: Business Excellence – bringing the Nintex Process Platform to new organizations: AMER: Protiviti, Inc. EMEA: Sure Global Technology APAC: Myriad Technologies Customer Success – supporting long-term adoption and success of the Nintex Process Platform: AMER: BOOST Strategy Partners EMEA: Data One GmbH APAC: Alrighty Labs Business Acceleration – strong expansion of automation subscriptions year-over-year: AMER: ImageTech Systems EMEA: Interactive Saudi Arabia Ltd APAC: Cumulus International Co Regional Spotlight – regional market impact and momentum with customers: AMER: InnoVelocity EMEA: S A Partners APAC: ACW Solutions Business Transformation – top customer entries to the 2022 Nintex Solution Innovation Awards AMER: Elantis EMEA: SakalGB APAC: rapidMation Nintex Workflow Cloud Upgrades – for driving generational upgrades to Nintex Workflow Cloud AMER: ImageTech Systems, LLC EMEA: IOZ AG APAC: PlanB Consulting Learn more about the Nintex Partner Network by visiting https://partner.nintex.com/. About Nintex Nintex is the global standard for process intelligence and automation. Today more than 10,000 public and private sector organizations across 90 countries turn to the Nintex Process Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes. Learn more by visiting www.nintex.com and experience how Nintex and its global partner network are shaping the future of Intelligent Process Automation (IPA).

Read More

MULTI CHANNEL MARKETING

Trellix Accelerates Channel Success Through Unified Partner Program and Expanded Security Innovation Alliance

Trellix | October 03, 2022

Xpand Live – Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced Trellix Xtend, a new partner program designed to increase profitability, engagement, and growth across its global partner ecosystem. Trellix also announced new technology integrations to Trellix XDR through the Security Innovation Alliance, a program simplifying the development of inter-operable security products for complex customer environments. “Our unified partner program, Xtend, continues to reinforce our priority as a channel-first business,” said Britt Norwood, SVP, Global Channels & Commercial, Trellix. “We co-developed the Xtend program with our partners to create the right business model for deploying Trellix XDR. Partners can count on Trellix to help drive profitability for our partners and reward partner value.” Xtend Partner Program Launching in early 2023, Trellix Xtend is designed to put the partner first. Able to be tailored to each partner’s business model and target market, the program delivers stronger customer outcomes. Key elements of the program include: Partner Enablement: delivering a training curriculum that supports partners from first-sale to first-install of the Trellix XDR platform. Demand Creation : using differentiated sales plays to accelerate customer engagement, increase deal registration, and build sales pipeline. Partner Support: providing a premium post-sale experience including 24/7 support and resources, enabling trusted advisor relationships with Trellix XDR customers. Professional Services : featuringplaybooks enabling partners to build managed services and incident response offerings, leveraging Trellix intellectual property, and apply threat intelligence from Trellix Advanced Research Center. New Members Join Security Innovation Alliance Trellix expands the reach of its open platform with the addition of ten technology partners. These include an exciting partnership with Tenable, enabling a risk-based view of a customer’s entire attack surface. The Trellix XDR risk score of an asset is automatically updated when vulnerabilities are shared from Tenable.io. This allows security analysts to quickly determine if a threat corresponds to a high-risk asset and enables them to respond faster via curated playbooks and orchestration. In addition to Tenable, Trellix welcomes Lineaje, Arista Networks, Keysight Ixia, Elevate Security, Sumo Logic, SecureX.ai, Okta, GreyNoise, and CPacketNetworks to the Trellix Security Innovation Alliance (SIA). These new additions bring the ecosystem to over 800 partners integrated with Trellix XDR. Partner Testimonials “Many of the partner programs we evaluate are developed with good intention but have become bloated and ineffective over time as the market evolves,” said Ryan Morris, President, Blackwood. “Trellix’s partner program is built to enable a premium partner experience with margins allowing us to deliver outcomes beyond customer expectation. The program is centered around the idea that long-term customer success is best enabled through the channel and we are appreciative of their commitment to collaboration in ways that directly benefit our customers.” “Many of the partner programs we evaluate are developed with good intention but have become bloated and ineffective over time as the market evolves,” said Ryan Morris, President, Blackwood. “No one security vendor can provide all of the technology needed in today’s ever-changing threat landscape,” said Matt McCormick, SVP, Business & Corporate Development, ThreatQuotient. “The open nature of Trellix XDR allows our joint customers to be resilient.” About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security. More at https://trellix.com.

Read More

MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

Read More

CHANNEL PARTNERSHIPS

Nintex Honors Top Partners with 2022 Nintex Partner Awards

Nintex | September 30, 2022

Nintex, the global standard for process intelligence and automation, today announced the regional winners of the 2022 Nintex Partner Awards across AMER, APAC and EMEA. "Every 2022 Nintex Partner Award winner has consistently displayed invaluable expertise, helping organizations to reimagine the way they work with the ease and power of the Nintex platform," said Eric Johnson, Nintex Chief Executive Officer. "This year's award-winning group of channel partners has an unwavering commitment to help companies digitize their critical business processes, to meet their individual businesses challenges." Nintex Partner Award winners were selected based on measurable, high-impact business results and continuous process improvements for public and private sector organizations across every industry and geographic region during Nintex's fiscal year 2022, extending from July 1, 2021 to June 30, 2022. 2022 Nintex Partner Award winners by category and region include: Business Excellence – bringing the Nintex Process Platform to new organizations: AMER: Protiviti, Inc. EMEA: Sure Global Technology APAC: Myriad Technologies Customer Success – supporting long-term adoption and success of the Nintex Process Platform: AMER: BOOST Strategy Partners EMEA: Data One GmbH APAC: Alrighty Labs Business Acceleration – strong expansion of automation subscriptions year-over-year: AMER: ImageTech Systems EMEA: Interactive Saudi Arabia Ltd APAC: Cumulus International Co Regional Spotlight – regional market impact and momentum with customers: AMER: InnoVelocity EMEA: S A Partners APAC: ACW Solutions Business Transformation – top customer entries to the 2022 Nintex Solution Innovation Awards AMER: Elantis EMEA: SakalGB APAC: rapidMation Nintex Workflow Cloud Upgrades – for driving generational upgrades to Nintex Workflow Cloud AMER: ImageTech Systems, LLC EMEA: IOZ AG APAC: PlanB Consulting Learn more about the Nintex Partner Network by visiting https://partner.nintex.com/. About Nintex Nintex is the global standard for process intelligence and automation. Today more than 10,000 public and private sector organizations across 90 countries turn to the Nintex Process Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes. Learn more by visiting www.nintex.com and experience how Nintex and its global partner network are shaping the future of Intelligent Process Automation (IPA).

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