How to Leverage First-Party Data to Boost PPC Performance

BEN WOOD | January 16, 2020

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PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine learning has never been greater.

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Germs Digital

Germs is a marketing consultancy agency that provides creative marketing solutions with digital at the core. Grounded by the belief that creativity is a function of solving business and marketing problems, Germs has worked with clients from varying industries (e.g. finance, beauty, automotive, retail) and has produced work that won awards in not just creativity but also in marketing effectiveness. Apart from notable wins in APPIES, EFFIES, CANNES LION, One Show, D&AD and The Gong, Germs was also the most awarded agency in MOB-EX 2015 and a Top 10 finalist in Marketing’s Agency Of The Year award for digital marketing in the same year.

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Spotlight

Germs Digital

Germs is a marketing consultancy agency that provides creative marketing solutions with digital at the core. Grounded by the belief that creativity is a function of solving business and marketing problems, Germs has worked with clients from varying industries (e.g. finance, beauty, automotive, retail) and has produced work that won awards in not just creativity but also in marketing effectiveness. Apart from notable wins in APPIES, EFFIES, CANNES LION, One Show, D&AD and The Gong, Germs was also the most awarded agency in MOB-EX 2015 and a Top 10 finalist in Marketing’s Agency Of The Year award for digital marketing in the same year.

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