How to Leverage Both PPC & SEO Data to Improve Your Marketing

Alice roussel | September 27, 2019

article image
Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of looking at PPC and SEO discounts a basic truth. Because of how search engines work, and due to the data (your website) they use to evaluate your submissions to their search results pages, there’s more interaction between the two marketing channels than you might think. We want to argue that sharing information between services, and sharing objectives in search engine marketing – whether you’re a practitioner of SEO or PPC – is beneficial to everyone.

Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.

OTHER ARTICLES

7 Signs Your Manufacturing Company Should Hire a Marketing Agency

Article | August 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company

Read More

6 Effective Ways to Stay Ahead of Your Competition Using Social AI

Article | March 15, 2020

MarketsandMarkets forecasts that by 2023, AI in the social media market will be worth $2,197.1 million. Why is this? Because the adoption of AI technology in the social media sector has increased. A growing number of marketers are using it to scale up their social media efforts. With so many businesses using social media today, it’s hard to stand out. It has also become tougher to connect with social media audiences. Social media marketing activities are also no longer restricted to just posting content and responding to comments and messages. Brands also need to keep up with customer service, marketing, ecommerce, and so many other things on social media.

Read More

5 SEO Mistakes Companies Make: What to Know Before Leslie To’s Engage Session

Article | August 5, 2020

On August 7th, Leslie To is sitting down with the folks at SEMpdx as part of their Engage VIRTUAL Conference to discuss the worst SEO mistakes that brands are still making in 2020. Leslie has over a decade of experience in SEO and is a regular on the SEO speaking circuit. SEMpdx is a non-profit organization that focuses on supporting the digital marketing community. She shares information on how these mistakes are inhibiting growth and provides insight on how to make proactive changes to your SEO strategy.

Read More

Our Go-To Social Media Video Marketing Cheat Sheet

Article | July 10, 2020

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination, better tell your story, share your message, and captivate users across various platforms in comparison to static images—if executed well.

Read More

Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.

Events