How to Incorporate Video into Your Social Media Marketing Strategy

KATI CATALOGNA | July 25, 2018

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From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before you dump a ton of dollars into video production, first take a step back. It’s best to approach social video marketing with a cool and collected mentality. Dive into these tips to determine how you can incorporate video into your digital strategy.

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Rapidan Inbound

Welcome to Rapidan Strategies, your source for inbound marketing programs for small and mid-sized enterprises (SME). Inbound marketing is THE way to reach your prospects and turn them into long-term customers in today's interconnected world of social media. Technology has changed the way companies approach buyers — 93% of business to business purchases begin with web searches through Google, Yahoo and Bing. Gone are the days when sellers could beg, bug or buy their way into the prospect's buying process. Customers have turned on their spam filters, let telemarketing calls go to voicemail and turned to the internet.

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