How to Combine SEO & PPC for More Powerful Results

SERGEY GRYBNIAK | November 7, 2018

article image
SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team.Ultimately, the goal of both SEO and PPC is to attract people to your website.Faced with financial limitations, marketers are often driven by thoughts of final results.

Spotlight

RR Donnelley

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.

OTHER ARTICLES

Elevating the leader in ABM

Article | July 10, 2020

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

Read More

What a load of noise

Article | August 11, 2020

My focus, however, is not on the things we should be investing time and money in, but more the people responsible for doing it. The people that already had strained practices when they were in the office. When they were in huddles dealing with the demands of trading but now (with the past few weeks of childcare, homeschooling, back-to-back online meetings and low social interactions), these people are asked to go again. As the demand for online has increased significantly, so has the demand for these people to work harder, longer and with these added dynamics around them. HR Supporting programs are not as hands on as they were in office based situations, lack of social interactions reduce the 'storming norming' effect and yet expectations are up; which all leads to lower production capability.

Read More

Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

Article | April 27, 2020

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.

Read More

Why Email Marketing Is Best Marketing Channel in 2020

Article | March 8, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often than they open them. While spam is bothersome for the majority of email users, the reality is that email is still the most powerful form of digital marketing.

Read More

Spotlight

RR Donnelley

RRD is a leading global provider of multichannel solutions for marketing and business communications. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage and execute their multichannel communications strategies.

Events