How to Build a B2B Content Marketing Strategy in 2019

Michael bibla | January 8, 2019

article image
When it comes to content marketing, it can seem like B2C companies are the only ones who have the flexibility and scope to dig into the concept. For some reason, content marketing comes across as a dialogue that can only happen between businesses and consumers. However, this couldn’t be further from the truth.

Spotlight

Wyng

Wyng builds technology that powers compelling digital campaigns and promotions for agencies and brands. Our culture is rooted in technology and marketing, spanning diverse disciplines and decades of experience across mar-tech, ad-tech, CX, UX, data, and core mobile and web technologies.

OTHER ARTICLES

5 Ways How AI Is Changing B2B Marketing

Article | March 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or computers with certain algorithms and cognitive ability that enables them to perform tasks that are usually executed with human intelligence. Today, we see manifestations of AI technology already impacting our day to day lives. So many home appliances and children’s toys we see today are already leveraging AI technology. Thus, it doesn’t come as a surprise that AI is poised to change B2B marketing forever. AI is already being used by B2B marketers to find solutions to the marketing challenges they face daily. Over 80% of B2B marketing executives already agree to the fact that AI will completely transform B2B marketing 5 years from now. Moreover, a recent survey undertaken by a group of marketers recognized AI as the most likely technology to be utilized by marketing professionals in 2020.

Read More

How Scottish businesses can benefit from digital marketing

Article | March 11, 2020

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, and that’s digital marketing. Digital marketing is any kind of advertising or marketing you do online – on a PC, laptop, ipad or smartphone. Making it work for your business is the tricky part – you need every minute and pound you spend to count, and that means leveraging the potential of every facebook post and tweet, every review and every SEO ranking point you can. Step one is making sure your website - the online shop window - both looks professional and, most importantly, works for customers. It should also be mobile responsive, as 52 per cent of all website traffic comes from smartphones. A good example is this online casino site - everything is right there for customers to find from any platform without any effort.

Read More

How to Create Travel Content at Scale

Article | July 21, 2020

Companies today are aware that the best way to reach potential customers is through content. 91% of B2B marketers and 86% of B2C marketers believe that content marketing is an important marketing strategy. Travel related content, in particular, can come in a variety of forms, from blog posts to social media posts and include written content as well as images, videos and audio.

Read More

Virtual Conferences Are Becoming the New Normal: 5 Tips to Consider

Article | July 22, 2020

The world is changing. The result of the ongoing pandemic has wreaked havoc on global economies, resulting in millions of Americans joining others around the world, especially those within the service, media, and ad industries, being particularly affected. Today, working from home as a mainstream way of doing business initially caught many companies unprepared. At the same time, businesses, and millions of American households from coast-to-coast, as well as billions of households around the globe, are understandably keeping a watchful eye on their finances.

Read More

Spotlight

Wyng

Wyng builds technology that powers compelling digital campaigns and promotions for agencies and brands. Our culture is rooted in technology and marketing, spanning diverse disciplines and decades of experience across mar-tech, ad-tech, CX, UX, data, and core mobile and web technologies.

Events