HOW TO AVOID SEARCH ENGINE TROUBLES

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As an SEO, all you want is to make search engines notice you and place you prominently in their results. But more often than not, your wait for getting higher SERPs seems never ending. In your haste, do not take the wrong way to better rankings. You have to make the engines happy and do not try to fool them. Search engines have tightened their quality control, and in the Post Panda scenario, you need to be really careful to not step out of line. Here is a list of things that you must not do, to avoid being penalized by the search engines.

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At S&D we know that each campaign starts and ends with you, your goals and the future of your business.Our approach to each project starts with assembling a team to support your brand and ensure your greatest success. We partner with you to solve your marketing challenges- big and small- and we always execute flawlessly.

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SEO-based Content vs. Quality Content

Article | August 22, 2021

Content is of paramount importance to marketers. It plays a very crucial role in customers’ decision-making and influencing the direction of sales. Millions of content are produced in a day, but only a few create a positive impact on the audience and provide desired outcomes. Content creators are too focused on creating SEO-based content blindfolded. Consequently, the quality of the content has been decreasing, losing its naturality. In addition, it is also not able to grab the audience's attention. Let’s dive deep into the impact of quality content and find out how quality content is more valuable than SEO-based content. SEO-based Content SEO-based content writing is the practice of using keywords and key phrases within the content. SEO-based content consists of keyword research, long-tail keyword, short-tail keywords, anchor text, title tag, keyword optimization, content promotion, etc. Undoubtedly, it helps increase your search engine visibility, allow you get quality traffic, and endorses brand awareness, but paying extra attention can cause huge harm to your content and your brand. Quality Content Quality content is an integral part of marketing. It boosts your strategy and attracts the target audience. Quality content means producing relevant information, researched and in-depth content. Let’s understand how quality content is driving positive ROI and providing sustainable growth. Essential Components of Quality Content Some essential components make your content stand out from others and build robust connections with your customers. These components elaborate on how to create persuasive and valuable content. Variety of Content Different people have different choices. Therefore, approaching an audience with a particular format of content is not advantageous all the time. In other words, you can say, different formats of content are utilized for different purposes. Therefore, approach your audience with a diverse range of content such as blogs, e-books, whitepaper, videos, case studies, social media content, etc., to provide them an exceptional experience. Customer-centric Content Ultimately, brands’ utmost priority is customers. While creating content, you need to keep your customers in mind. A customer-centric content persuades your customers to buy your products or services. It helps in building a long-term relationship with your customers. Research-based Approach Research is the most essential and valuable part of creating content. It provides competitive analysis, market information, trends, etc. By doing insightful research, you reduce the possibility of risk and enhances the possibility of success. Appealing, Engaging, and Relatable Content Create content in a tone and voice that appeals to your audience and convinces them to know more about your brand. You can create engaging, informative, and relatable content to grab their attention.When the audience finds relevant and appealing content, they suggest to others about your brand and increase brand recognition. Flawless Grammar One of the most significant parts of quality content is flawless grammar. While creating content for your brand, it is essential to take care of sentence structure, punctuation, connotation & denotation, etc. Sometimes, flaws in your grammar change the entire meaning of the content or upsurges complexities. Good grammar provides clarity and increases the value of the content. User-generated Content (UGC) According to Turn To Networks, UGC is highly advantageous in influencing 90% of shoppers. Many marketers and advertisers believe that UGC is an effective medium to make the audience into long-term customers. It improves the quality of the content by increasing the engagement of the audience. Therefore, your brand should focus on engaging your audience where the users can generate content. Avoid Excessive Usage of Jargon Prominent content strategists believe that usage of jargon in your content excessively creates more confusion than informing your audience. Understandably, jargon can’t be ignored entirely, but make sure your language is as clear as possible. You can define your jargon very concisely so that your audience can easily understand what you are conveying. Ignore Controversial Content Sometimes audience gets hurt by the content as it disturbs their religious or political sentiments. As a result, they take it personally and cause damage to the brand’s reputation. Hence, avoid creating such content that provokes people and compels them to disown your brand. Final Thoughts Quality content and SEO-based content both are essential to reach business outcomes. Both help in boosting sales, generating more leads, grab the audience's attention, and drive positive ROI. They also help in providing a holistic approach and making your content marketing strategy conversion-focused, value-based, and data-driven but, still you should implement SEO in your content marketing to enhance your Google visibility. Stimulate your knowledge and reach perpetual growth in your business by implementing the above tips in your content strategy. Frequently Asked What are the advantages of quality content? Creating quality content boosts sales and brand credibility, grabs the audience's attention, and persuades them to experience your products or services. What is content intelligence? Content intelligence is a highly advantageous method to understand the content's performance and create a robust content strategy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the advantages of quality content?", "acceptedAnswer": { "@type": "Answer", "text": "Creating quality content boosts sales and brand credibility, grabs the audience's attention, and persuades them to experience your products or services." } },{ "@type": "Question", "name": "What is content intelligence?", "acceptedAnswer": { "@type": "Answer", "text": "Content intelligence is a highly advantageous method to understand the content's performance and create a robust content strategy." } }] }

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Help with your COVID-19 response plan

Article | August 22, 2021

As the world comes to grips with COVID-19, businesses are having to adjust and react quickly. Now more than ever, it’s crucial for organizations to listen to the people they serve and find ways to help them cope with the new challenges they’re facing. At SurveyMonkey, we are committed to supporting our customers around the globe. That’s why we’ve launched new resources to help you navigate the impact of COVID-19, and get the feedback you need to make critical decisions for today, and for the future of your business.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

Article | August 22, 2021

The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. How does your organization measure this today? Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into your CRM to run a report on the most active users of your product. If you don’t have a tool that can help you understand product usage, account-based scoring is another mechanism for prioritizing accounts. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities.

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Everything You Need to Know About Influencer Marketing on Spotify

Article | August 22, 2021

When we talk about influencer marketing, what platforms come to your mind? Instagram, Facebook, YouTube, maybe LinkedIn or even Twitter. Did you even think of Spotify? No, right? Well, you should. Brands and consumers are flocking to Spotify and influencers should follow suit. As a smart marketer, you need to take a deeper look at Spotify’s user composition to understand if your target market overlaps with the user base of Spotify. Only then, it makes sense to jump onto the Spotify marketing bandwagon.

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Spotlight

S&D Marketing Advertising

At S&D we know that each campaign starts and ends with you, your goals and the future of your business.Our approach to each project starts with assembling a team to support your brand and ensure your greatest success. We partner with you to solve your marketing challenges- big and small- and we always execute flawlessly.

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