How Much of Your Content Marketing is Effective?

| July 19, 2016

article image
There’s a good chance we will look back at 2014 as the year brands first seriously plunged into the content marketing waters. Terms like native content, brand publishing, and owned media are set to evolve from buzzwords into crucial staples of marketing success. Marketers are looking to invest in longform storytelling, both in print and online. And instead of relying on disruptive banner ads, brands are startingto get smart about targeting customers with original content.

Spotlight

Cardinal Digital Marketing

Competition across the internet is fierce. What can you do to get a leg up? At Cardinal, we help our clients ignite their growth by delivering customized search engine marketing solutions that increase their leads, conversions and authority.

OTHER ARTICLES

The Agile Path to Engagement: Solving the Personalization Challenge with AI

Article | August 12, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal. The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

Read More

How Artificial Intelligence Will Change Marketing in 2020

Article | April 8, 2020

Artificial intelligence marketing is looking to change the game of leveraging customer data, with newfound concepts of machine learning to anticipate the next move to enhance a customer’s journey. Read on to find out more. The last few years that went by a bear a fine witness to the rise of innovation in marketing. With newer tools and trends popping up every minute, and a majority of them actually living up to the hype, marketing teams can dream about bringing the sun and the moon closer.

Read More

How Digital Marketing Benefits Business During Coronavirus Pandemic

Article | April 16, 2020

The Coronavirus or COVID-19 seems like the threat for most of the business either it has an online or offline operation. This has made the impacts on most of the business either it is small, medium or large enterprises. It has flipped everyone’s life upside down. From practicing the social distancing, self-isolation, continually washing our hand, wearing the mask while meeting our loved ones, this was not all expected by us which happened due to coronavirus. If we consider the current situation, peoples are in their houses, community gathering is prohibited, offices, streets & workplaces are vacant to avoid the infection of coronavirus. So there are limited options that are there through which you can transform this crisis in the form of opportunities.

Read More

Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | August 12, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

Read More

Spotlight

Cardinal Digital Marketing

Competition across the internet is fierce. What can you do to get a leg up? At Cardinal, we help our clients ignite their growth by delivering customized search engine marketing solutions that increase their leads, conversions and authority.

Events