How Ipsos MMA found refreshing digital insights by putting better data in econometrics for Volvic

| December 14, 2018

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In 2017, the growth in the bottled water drinks category was slowing and the competitive landscape was intensifying. Danone needed to work harder than ever to prove Volvic’s point of difference and continue to recruit people into the brand. With digital doubling its share of advertising budget from 2016, the brand and insights teams needed to understand how all channels were working together to drive sales alongside trade promotions and distribution.

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IZEA

IZEA operates IZEAx, the premier technology platform that connects marketers with influential creators to help automate influencer marketing and custom content development. Creators in our marketplace range from leading bloggers and social media personalities, to A-list celebrities and professional journalists.

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Companionship: Still big on the radar for consumers when choosing an influencer to follow

Article | January 18, 2021

We may have entered a New Year, but we are still living in a world filled with lockdowns and restrictions. Still unable to hug our loved ones, online companionship is quite possibly, more important than ever before. The last 12 months has shown online communities come together with social media influencers becoming the ultimate lockdown companions. Amelia Neate, Senior Manager at Influencer Matchmaker explains why companionship is still big on the radar for 2021 and why she thinks it is here to stay. Since March of last year, most of the population have found themselves spending more time indoors, whether that’s due to lockdown, working from home, furlough or maybe they have been shielding. But because of that, human interaction has been limited and it doesn’t seem to be on the cards for anytime soon, either. And with a quarter of UK adults saying that lockdown has made them feel lonely, many have turned to social media influencers in a bid to feel less alone. Helping each other out Online companionship is much more than simply a one-way street. Whilst it primarily benefits consumers, social media followers and audiences, it also provides rapport for the influencers and brands, too. Many influencers felt a responsibility to uplift their audiences, keep them company and deliver some much-needed entertainment during a time filled with such despair and crisis. This, in turn, allowed social media influencers to create a deeper connection with their followers, and the feeling of responsibility provided them with something to focus on and strive for whilst they too, found themselves living a life under restriction. With the temporary closure of retail alongside many other industries, social media has supplied brands and businesses with an opportunity to establish a brand-new relationship with customers that they may not have had otherwise. Brands have been able to understand exactly what their customers want by spending more time communicating with them and getting them involved with the content they create and the brands they choose to work with. As well as this, brands have been able to work closely (albeit virtually) with influencers to provide them with just that. It isn’t just the relationship between brands, influencers and their audiences, though. Brands have used this time to build relationships with other brands, particularly through the use of social media. Smaller, local, independent businesses of a similar vein have teamed up with one another to create bespoke packages, combining their products and services as a way to build brand awareness and help gain recognition. Influencers have also been doing something very similar. ‘Follow Fridays’ have made a triumphant return to Instagram, with many influencers dedicating their time to promoting fellow content creators and sharing their work. A sense of community Influencers have worked hard to adapt their content to meet the newfound needs of their audience and to build a community. The last year has seen an influx in the number of virtual book clubs, Facebook groups and podcasts, many of which have been created as a way to tackle boredom and loneliness - for both the creators and users. With people forced to embrace daily Zoom calls with work as well as weekend catchups with family members, many have been seeking a distraction that isn’t too far from their norm. Book clubs such as ‘Beth’s Book Club', founded by Beth Sandland, have blossomed during the coronavirus pandemic. Going from simply reading one book a month, this particular online community has upped the ante and has become a place to discuss their favourite reads and create new friends. As well as the usual monthly discussion, this book club often features virtual get togethers, Q&A’s with popular authors and even yoga sessions, regularly providing members with something to look forward to. Such communities have also been welcomed with open arms by royalty. The Duchess of Cornwall, Camilla Parker Bowles, has also launched her very own Instagram book club. The Reading Room features conversations with authors and connects like-minded book lovers. Facebook groups have also proven to be a popular source of escapism, with many celebrities and social media influencers creating members-only groups for their followers to join. X-Factor star Sam Bailey created a ‘buddy up’ campaign via her Facebook group, Bailey’s Cuppa Crew. Aiming to help her fans combat loneliness, Sam encouraged them to make friends and even paired people up who would otherwise be spending Christmas alone, providing them with a way to enjoy their festive dinner over Zoom. Influencers Lily Pebbles and The Anna Edit use a Facebook group to help with their ongoing podcast, ‘At Home With...’. The group enables listeners of the podcast to truly get involved, by sharing detailed feedback and requesting topics for episodes which really places them at the very heart of the podcast. Similarly, health and fitness app Battle Ready 360, founded by Ollie Ollerton also have a members-only group, allowing users of the app to compete in friendly challenges, make friends and take some time for themselves. Throughout the entirety of this pandemic, influencers have provided their followers with nothing but positivity, hope and a little inspiration. A thought for the future An end is in sight, although it may be a little further away than we initially thought. But one thing that the pandemic has taught us, is the importance of companionship and the true power of social media influencers. They are much more than online creators and entertainers, but friends, supporters and advocates for all that we believe in. And with that being said, I firmly believe that the act of online companionship is something that will stick around, throughout 2021 and beyond.

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Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

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Top Ways 1Box Media Help Businesses Achieve Greater Success on the Digital Platforms

Article | October 30, 2020

1Box Media is a reputed company that offers top-notch digital marketing services to businesses around the globe. We are a one-stop solution for all the digital media services that businesses require to grow their reach. We offer highly professional digital solutions at an affordable rate to help businesses stand out and stay ahead of their competitors. The tailor-made services of 1Box Media aim at meeting the exact requirements of businesses. At 1Box Media, we have a team of highly-seasoned professionals who are well-versed in the digital marketing world's nuances and deliver exceptional services to businesses. With our unmatched digital marketing services, we help businesses strengthening their online presence and acquiring a better position in the digital marketplace. How to Approach Clients? We, at 1Box Media, follow a professional way to approach our valuable clients. We meet and discuss with our clients who are on the lookout for digital marketing services. We understand the exact requirements of the clients. Based on their specific needs, we make some relevant suggestions. Upon finalizing, we move forward to carry out a comprehensive analysis of the business, their current position, their target audience and competitors, and the potential ways how we can help the business achieve successful growth. We work closely with our clients to make appropriate plans and strategies to deliver our digital marketing services. Finally, we implement our plans and constantly evaluate the businesses' growth and success on the digital platform. Our Services which are helpful in Digital marketing 1Box Media offers a wide range of digital marketing services for the optimum growth of the businesses on the online platform. We assist businesses in expanding their reach and connecting with a broader market audience. Our digital marketing services such as content writing, Search Engine Optimization, Social Media Optimization, and more focus on attracting more customers for our clients' business. Our services help in building a positive brand image and strengthening the digital marketing campaigns of businesses. We highlight the strengths of businesses and ensure enhancing the website traffic for the business. With our comprehensive range of services, businesses are sure to improve their returns and enjoy greater success. Content Writing 1Box Media understands the importance of appealing and attractive content on the websites to grab the visitors' attention. Our creative writers' team has proficiency in crafting the finest content to make businesses stand out in the highly competitive digital platform. We use advanced keyword research tools to find the most relevant keywords that will help in ranking the content of your business higher on the search engine. With the best keywords, we also help drive more traffic to the business website. Quality content is always our priority. Based on the client requirements, our writers design the perfect content that speaks of the brand. We follow the latest trends in content writing and deliver unique pieces of content to businesses. While framing the content, we also keep the SEO aspects in mind and help businesses reach out to more target audiences. We provide compelling content to the businesses and optimum engagement of the customers. With the perfect blend of quality and creativity, we ensure positive outcomes for the businesses. No matter what business you are into or what type of content you require, we are a one-stop solution for all your content needs. Search Engine Optimization 1Box Media provides the best SEO services to help businesses grow like never before. Over the years, we have gained expertise in the domain and help businesses gain greater online visibility. We audit our client's entire website and assist in enhancing the on-site SEO parameters such as headings, titles, URL structure, page speed, and others. We put in our best efforts to help businesses improve their rankings and get to the top pages of popular search engines such as Google. We also research and use relevant keywords on the website pages and enable people to easily find the businesses, thereby growing their traffic. We help businesses in link building to increase the trustworthiness among potential customers. We help provide high quality and genuine links to influence customers' purchasing decisions better and enhance sales. Our SEO experts also undertake competitor analysis to study our client’s competitors' pages and find out ways to gain more traffic. With the best SEO strategies, we help businesses beat their competitors easily. We employ the latest SEO tools and techniques to acquire more leads and ultimately achieve better sales. Social Media Optimization When it comes to Social Media Optimization services, 1Box Media is a top name. Our SMO services aim at enhancing the popularity of businesses online. We closely look at the businesses' existing social media status and accordingly plan to uncover new growth opportunities. We are experienced in crafting social media optimization strategies to help businesses reach their target audience better. We offer several SMO packages to enable our clients to choose the one that suits their needs. We help businesses connect with their potential customers and ensure better engagement. Our SMO experts assist the businesses in building long term relationships with the customers. We help in creating brand awareness through different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and more. We leverage the best social media practices and help businesses to engage with customers more. We optimize the social media profiles, create engaging content for posting regularly, and use effective hashtags. To ensure more engagement for businesses, we also prepare contests and promotions over social media platforms. We keep track of the social media campaigns and make the necessary changes to enhance the outcomes even more. Company Vision Our core vision is to help businesses grow and acquire a top position in the competitive digital landscape. We adopt different strategies to enable businesses to reach the peak height of success. We employ the latest tools and technologies to help our client achieve their business goals successfully. We employ the latest tools and technologies to help our client achieve their business goals successfully.

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

Article | June 10, 2020

What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.

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Spotlight

IZEA

IZEA operates IZEAx, the premier technology platform that connects marketers with influential creators to help automate influencer marketing and custom content development. Creators in our marketplace range from leading bloggers and social media personalities, to A-list celebrities and professional journalists.

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