How Does Data-Driven Marketing Affect Analytics, Anyway?

| May 25, 2016

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All brands are sure that they know their customers better than anyone else does. How could they not? Brands market to audiences, people buy their products, and then brands are successful! So, they must have done something right! But, what if the people who buy the products are not the people the brands think they are?

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BlackBean Engagement

The Company, since 2012, has been pushing the envelope creatively and technologically to create stunning digital and offline campaigns.

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Navigating Digital Marketing Channels In 2020

Article | February 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you need to focus on creating quality, purpose-driven content that connects with your target audience. I recently wrote an article about this in Expat Living , so if you want to learn more about this, go take a look before reading on.

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand?

Article | February 20, 2020

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

Article | February 18, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time. It is no surprise that spending on social media marketing has continued to grow with each year. In the period between 2014 and 2016, the spending jumped by nearly 100%. Social media allows brands to create stronger relationships with their target audience, ensure better customer service, and increase brand engagement. It is also one of the best platforms to use when you need to spread the word about new products and services or promotions, and more.

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Help with your COVID-19 response plan

Article | September 14, 2020

As the world comes to grips with COVID-19, businesses are having to adjust and react quickly. Now more than ever, it’s crucial for organizations to listen to the people they serve and find ways to help them cope with the new challenges they’re facing. At SurveyMonkey, we are committed to supporting our customers around the globe. That’s why we’ve launched new resources to help you navigate the impact of COVID-19, and get the feedback you need to make critical decisions for today, and for the future of your business.

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Spotlight

BlackBean Engagement

The Company, since 2012, has been pushing the envelope creatively and technologically to create stunning digital and offline campaigns.

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