Article | April 21, 2021
If the last few years has taught us anything, it’s that sustainability needs to become a focus within all of our lives – and it has, and is continuing to become ever-more prominent.
Everybody is taking more responsibility for the impact they have on the environment, and now, social media influencers are using their platform for the greater good and are encouraging their audiences to take more care, too.
Social media is becoming less focused on materialistic items, and is beginning to turn its attention to making an impact on the things that really matter. And what’s more important than the world we live in?
From fashion to food and travel, social media influencers are the voice of Gen-Z, and with Earth Day approaching on April 22, the theme is Restore Our Earth, which is the mission of many online influencers.
Here, Amelia Neate, Senior Manager at Influencer Matchmaker, shares a few influencers that will help you in your journey to live a more sustainable, eco-friendly lifestyle.
Fashion is an industry that is traditionally known for not being all that economical or sustainable, however times are changing, and so are brands and their consumers, as #sustainablefashion has been used more than 10.5 million times on Instagram alone.
Fashion influencers such as Em Sheldon and Charlie Irons are investing in timeless classics and wardrobe staples as opposed to trend-driven pieces that will only be worn for one season of the year.
Whilst more expensive, these items are made and bought to last – for decades. Particularly for items such as coats, shoes and outerwear – all of which are often designed with durability and versatility in mind.
So, it is great to see influencers such as Em and Charlie using their large followings to promote a more positive and sustainable way of enjoying fashion.
Upon first thought, travel isn’t the most sustainable of industries, however there are a few things we can do minimise the impact it can have on the environment as well as reducing our carbon footprint elsewhere.
Parenting and travel bloggers Travel Mad Mum Karen, and Travel Mad Dad Shaun, understand how their travelling can be the cause of carbon concern.
To balance out their air miles and emissions released by road trips, as a family they eat sustainably, reduce waste and ensure that they recycle and reuse all they can.
In a previous campaign, Karen partnered with travel guidance brand ABTA to give her audience advice on making holidays greener. From educating children on recycling, through to combined travel such as taking trains or cycling, Karen and her family work hard to promote a sustainable, circular economy.
Food waste is a huge problem on a global scale, so it is incredible to see social media influencers encouraging their followers to lead a zero-waste lifestyle.
Matt, from Daddy Cooks Food and Bintu, from Recipes From a Pantry are two food influencers who are keen limit food waste and help contribute to a circular food economy.
Regularly sharing organic and sustainable food products and services, both Matt and Bintu are making a green and sustainable contribution to the world we live in.
Brands are also making a change
It isn’t just social media influencers who are using their influential power and social media status to make a change, but brands, too.
Brands are becoming increasingly aware of the everchanging needs of their consumers, many of which revolve around leading more sustainable lifestyles – starting with making conscious decisions when it comes to shopping habits.
Consumers are now seeking multi-purpose packaging, reduced waste and environmentally-friendly materials and Robert Lockyer, founder of Delta Global, a sustainable packaging solutions provider for luxury fashion brands, explains how brands can achieve just that.
“Whilst many brands are working hard to ensure their products are sustainable, many are forgetting to do the same for their packaging.
“The packaging of the products is the first thing a consumer will see, and it is important for the packaging to uphold the same ethos and values as the products and the rest of the brand.”
Robert also explains that removing plastic from packaging and reusing recycled materials is a great first step in the right direction.
He says, “Gone are the days when parcels arrived full of single-use plastic. Whilst it’s no longer acceptable, it is also completely unnecessary as there are a variety of other materials that brands can use to keep products safe.
“And where plastic is used, brands should ensure that it can be reused, repurposed and recycled.”
So, this Earth Day, we urge brands and influencers alike to restore our planet; one post and one purchase at a time.
Article | April 21, 2021
What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly.
In December 2019, our colleagues at SEMrush published a study on “The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.
Article | April 21, 2021
Customer centricity is a process of knowing your customers’ requirements, perceptions, and demands. Customer centricity means keeping your customer on your utmost priority while creating any promotional activity.
While creating marketing strategies, you can’t ignore your customers as your ultimate goal is to make them happy. So, let’s take a look at some of the most effective strategies to enhance the experience of your customers.
Why Are Customer-centric Strategies Indispensable?
According to CEI Survey, approximately 86% of consumers are enthusiastically ready to pay more for a better customer experience. Therefore, customer-centric strategies are highly advantageous to increase a brand’s identity and delivering positive ROI. It provides a remarkable experience to your target audience and persuades them to promote your products or services.
Keeping your customers on center and making them happy is a time-consuming process that requires perseverance and calculated planning. So, let’s dive deep into how to create successful customer-centric strategies.
Best Ways to Create Successful Customer-centric Strategies
Let’s understand how to enhance customers’ experience. Here are vital steps to create effective customer-centric strategies.
Data Collection of Customers’ Feedback
To run a successful campaign for your brand, you need to communicate with your customers frequently. Therefore, collecting different data through chat, emails, SMS, phone calls, message boards, etc., regarding customers’ feedback will help you provide an incredible experience to your customers and improve your marketing tactics.
Promote UGC (User-generated content)
Once you focus on UGC, it will automatically enhance brand credibility and brand recognition. Customers enthusiastically participate in UGC and share their views. It also boosts social media metrics and helps you do online marketing better.
Introduce Offers and Prizes
Introducing exciting offers and prizes is always helpful. It attracts their attention and convinces them to buy your products or services. However, the best part of introducing offers and prizes is receiving unexpected audiences’ responses. You can offer discounts, prizes on sales and convert your audience into long-term customers on a particular occasion.
Implementation of Content Intelligence
With the help of content intelligence, you can create unique and engaging content. It helps in different marketing purposes such as brand awareness, brand credibility, boosting sales, enhancing customers’ experience, etc. Many marketers believe that content is the crucial part of influencing the target audience. Therefore, content intelligence is a highly advantageous medium to create persuasive, engaging, effective, and relevant content.
Adoption of Advanced Technologies
Without technologies, your marketing efforts are ineffective. Prominent brands constantly evolve their marketing approach with advanced technologies. You can make your marketing efforts fastest, productive, and result-driven by adopting advanced technologies such as artificial intelligence, programmatic advertising, machine learning, augmented reality, etc.
Connect with your Audience on Multiple channels
There are different platforms or mediums to connect with the audience, such as Facebook, Twitter, Instagram, email marketing, etc. These platforms will assist in finding a diverse audience, boosting conversion rates, and making you stand out from competitors.
Follow the Statistics
Different leading market research companies conduct profound research to discover valuable and relevant information. By focusing on those researches, you can improve your marketing tactics and understand competitive analysis.
Analyze KPIs (Key Performance Indicators)
KPIs play a crucial role in the growth of an organization. It is about tracking the progress of your marketing efforts in terms of every aspect. KPIs provide detailed information about your team, marketing strategies, sales strategies, products strategies, and much more. It also helps in finding your loopholes and strengthens your marketing efforts. Here are some common marketing KPIs that can help improve your consumers’ experience, such as Customer Acquisition Cost, Customer Lifetime Value, Digital Marketing ROI, Social Media Traffic, etc.
Customers have different queries or problems, and they need instant solutions. Therefore, personalized marketing is the appropriate option to grab their attention by providing the quickest and personalized approach. Resolving your customers’ issues quickly and appropriately increase brand loyalty, engagement and build robust connections with them.
Approaching the target audience with innovative ideas attracts them towards your brand and compels them to know more about it. Owing to audience diversification, it becomes easy to create engaging & appealing content. You can influence them with your creative ideas by providing them value-driven content.
Customer-centric strategies are much more powerful to give your optimistic results. Prominent marketers believe that customer-centric approach is one of the best ways to enhance the Google visibility as it enhances the engagement of the audience.Implementing the above tips about customer-centric strategies can accelerate your growth and gain innumerable business outcomes.
Frequently Asked Questions
What is the secret formula for scaling your business?
Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business.
What are the top customer-centric marketing tools?
To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc.
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Article | April 21, 2021
Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible to us. Now, though, the world is familiar with AI and it’s being used for all manner of things. AI can be found in automatic check-outs, online shopping recommendations, and more. It’s become a staple of everyday life. It’s also become an essential part of SEO success.