HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE

| June 26, 2019

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Hashtags are an excellent way to boost the organic reach of your posts on social media channels. Mainly because hashtags in most of the sites are clickable and searchable as well. People use hashtags to find content or conversation that are relevant to them. It can also help place your content in front of the right audience in order to bring more visibility to the posts and your Instagram stories as well.

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Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. Through a comprehensive portfolio of services including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, social campaign creation and management, and directories, Hibu helps businesses compete and succeed.

OTHER ARTICLES

The 6 Best Digital Sales Prospecting Techniques

Article | October 14, 2020

A full sales pipeline is a goal for many organizations. But the reality is that it can be difficult to keep the pipe flowing, especially with high quality leads. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. Without buyers to sell to, there really isn’t any point to having a sales operation. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. The more sales prospecting techniques a rep knows, the more effective they are in driving interest, and ultimately revenue.

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Resources for advancing racial equity in your workforce

Article | September 14, 2020

Send this survey to your organization’s vendors and partners to uncover whether the organizations you work with have diverse teams, leadership, and vendors of their own. With the insights you gain, you can prioritize partnerships that align with your organization’s diversity, equity, and inclusion values.

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MARTECH ISN’T MEANT TO REPLACE MARKETING

Article | March 5, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potential of both areas to reveal new possibilities. But, MarTech is meant to work with marketing not to replace it. Recent developments have made MarTech possible. Cloud computing infrastructure has become accessible, software for businesses that want to use MarTech tools are more affordable and platforms have become more widely used resulting in more available data. This means that more businesses use tools previously available to a small group of companies.

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How to Optimize Original B2B Research Content For Credibility and Impact

Article | August 17, 2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

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Spotlight

Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. Through a comprehensive portfolio of services including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, social campaign creation and management, and directories, Hibu helps businesses compete and succeed.

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