Here’s why digital marketers need to leverage the power of AI

| June 18, 2019

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DIGITAL marketing has come a long way since businesses first started buying ads on search and display platforms such as Google and Facebook. Today, not only do ad platforms offer customers a lot of data about who is seeing their ads and how they’re interacting with them but also allow customers to create funnels and actions to help guide customers based on their reactions. Further, through the company’s own website and social media pages, digital marketers have access to a lot more data about their customers and users allowing them to create synergies and transform their digital marketing efforts.

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Stella Rising

Stella Rising is the agency for rising stars. We’re the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands. We connect these brands with people who will love them—through creative communication, technology, media and human engagement. Our new name reflects our modern, human-centric approach to intelligent business.

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Amazon Releases Enhancements to Sponsored Display Ad Offering

Article | August 3, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience pool. This equally gives more control to brands and sellers to drive traffic not just at the keyword level, but also at the audience level.

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The Impact of COVID-19 on Influencer Marketing

Article | August 3, 2020

About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. We also wanted to be prepared to support our audience in a sensitive marketing landscape and guide our community on identifying a brand tone in a time of crisis. Our aim is to be able to provide as many useful insights as possible for our community, and we continue to share everything we know on our dedicated Understanding COVID-19 resource page.

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How to Run the Perfect Event Marketing Plan

Article | August 3, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.

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Why is Most B2B Marketing So Forgettable?

Article | August 3, 2020

Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions? Memory. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Unfortunately, most marketers don’t believe their content is memorable or actionable.

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Spotlight

Stella Rising

Stella Rising is the agency for rising stars. We’re the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands. We connect these brands with people who will love them—through creative communication, technology, media and human engagement. Our new name reflects our modern, human-centric approach to intelligent business.

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